{"report":{"id":79213520,"title":"Eagle Rock Feb 2025","prop_type":"Residential","months_back":12,"headline":"Comparative Market Analysis","prop_sub_type":"","is_web_lead":false,"links":{"agent-resume":{"key":"agent-resume","isHidden":true,"sortOrder":0},"my-recent-sales":{"key":"my-recent-sales","isHidden":true,"sortOrder":1},"our-company":{"key":"our-company","isHidden":true,"sortOrder":2},"what-is-a-cma":{"key":"what-is-a-cma","isHidden":true,"sortOrder":3},"multiple-listing-service-seller":{"key":"multiple-listing-service-seller","isHidden":true,"sortOrder":4},"multiple-listing-service-buyer":{"key":"multiple-listing-service-buyer","isHidden":true,"sortOrder":5},"marketing-action-plan":{"key":"marketing-action-plan","isHidden":true,"sortOrder":6},"importance-of-intelligent-pricing":{"key":"importance-of-intelligent-pricing","isHidden":true,"sortOrder":7},"client-testimonials":{"key":"client-testimonials","isHidden":true,"sortOrder":8},"listing-paperwork-overview":{"key":"listing-paperwork-overview","isHidden":true,"sortOrder":9},"cover-letter":{"key":"cover-letter","isHidden":true,"sortOrder":10},"comps":{"key":"comps","isHidden":false,"sortOrder":11},"average-pricing":{"key":"average-pricing","isHidden":false,"sortOrder":12},"average-price-per-sqft":{"key":"average-price-per-sqft","isHidden":false,"sortOrder":13},"time-to-sell":{"key":"time-to-sell","isHidden":false,"sortOrder":14},"online-valuations":{"key":"online-valuations","isHidden":false,"sortOrder":15},"suggested-list-price":{"key":"suggested-list-price","isHidden":true,"sortOrder":16},"average-price-per-acre":{"key":"average-price-per-acre","isHidden":false,"sortOrder":17},"listing/1538447962":{"key":"listing/1538447962","isHidden":false,"sortOrder":0},"listing/1538447965":{"key":"listing/1538447965","isHidden":false,"sortOrder":1},"listing/1538447969":{"key":"listing/1538447969","isHidden":false,"sortOrder":2},"listing/1538447972":{"key":"listing/1538447972","isHidden":false,"sortOrder":3},"listing/1538447974":{"key":"listing/1538447974","isHidden":false,"sortOrder":4},"listing/1538447976":{"key":"listing/1538447976","isHidden":false,"sortOrder":5},"listing/1538447979":{"key":"listing/1538447979","isHidden":false,"sortOrder":6},"listing/1538447982":{"key":"listing/1538447982","isHidden":false,"sortOrder":7},"listing/1538447985":{"key":"listing/1538447985","isHidden":false,"sortOrder":8},"listing/1538447989":{"key":"listing/1538447989","isHidden":false,"sortOrder":9},"listing/1538447992":{"key":"listing/1538447992","isHidden":false,"sortOrder":10},"listing/1538447995":{"key":"listing/1538447995","isHidden":false,"sortOrder":11},"listing/1538447998":{"key":"listing/1538447998","isHidden":false,"sortOrder":12},"listing/1538448001":{"key":"listing/1538448001","isHidden":false,"sortOrder":13},"listing/1538448004":{"key":"listing/1538448004","isHidden":false,"sortOrder":14},"listing/1538448007":{"key":"listing/1538448007","isHidden":false,"sortOrder":15},"listing/1538448009":{"key":"listing/1538448009","isHidden":false,"sortOrder":16},"listing/1538448012":{"key":"listing/1538448012","isHidden":false,"sortOrder":17},"listing/1538448015":{"key":"listing/1538448015","isHidden":false,"sortOrder":18},"listing/1538448018":{"key":"listing/1538448018","isHidden":false,"sortOrder":19},"listing/1538448020":{"key":"listing/1538448020","isHidden":false,"sortOrder":20},"listing/1538448021":{"key":"listing/1538448021","isHidden":false,"sortOrder":21},"listing/1538447963":{"key":"listing/1538447963","isHidden":true,"sortOrder":22},"listing/1538447967":{"key":"listing/1538447967","isHidden":true,"sortOrder":23}},"platform_client_branded_live":{}},"agent":{"email":"erespinoza@gmail.com","guid":"8eca38b9732cd2886e5dbcaca71f2789","name":"Ernesto Espinoza","mobile_phone":null,"office_phone":null,"office_address":null,"company_name":"Allison James Estates & Homes","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/302791/medium.jpeg?1396578641","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/302791/medium.png?1741593192","website":null,"offerRdcToolkit":true,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":69404201,"report_id":79213520,"address":"1848 Fair Park Avenue, Los Angeles, California 90041","geo_lat":"34.13447","geo_lon":"-118.20799","geo_address":null,"created_at":"2025-03-09T18:42:19.000-07:00","updated_at":"2025-03-09T18:42:31.000-07:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":null,"sqft":1898,"beds":4,"baths":null,"geo_source":"mapbox","year_built":"1924","lot_size":"6,500","lot_dims":null,"city":"Los Angeles","area":"","subdivision":"","style":"","taxes":"9827.07","garages":"","zip":"90041","price_estimate":1461250,"acres":0.14921946740128558,"deleted_at":null,"sqft_type":"Living Area","land_measurement":"sqft","assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"CA","note":null,"street":"1848 Fair Park Ave","city_state_zip":"Los Angeles, CA 90041","price_range":{"min":0.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"
\n\t\t

Intro

\n\t\t
Cloud CMA
\n\t\t

Resume

\n\t
\n\n\t
\n\t\t

 

\r\n

About Ernie Espinoza

\r\n

Ernie Espinoza has the right experience and commitment to ensure you reach your real estate goals. Whether you are looking to buy, sell or invest in real estate , or want to refer someone you know to a real estate professional, you want the experience to be positive, rewarding and most importantly, you want results! He uses every resource available to them to ensure your real estate experience is Five Star.

\r\n

Experience

\r\n

Since 2006, Ernie has been serving the needs of home buyers and home sellers in the Los Angeles Metro area. He approaches your unique situation with a genuine attention to your best interests.

\r\n

Technology

\r\n

Ernie harness's the benefits of technology to interact with you in the most seamless way possible and to optimize the marketing efforts that deliver results while keeping your stress level at a minimum. She is continually exploring and implementing new technologies and systems that prove to deliver better results and strengthen communication between her team and you.

\r\n

Compassion

\r\n

At the core of Ernie’s philosophy is developing a close, professional bond that puts you squarely at the center of each transaction. He listens and tailors your experience to match your expectations. Whether it’s a first home, your ultimate dream home or for investment, Ernie has the commitment and the professionalism to guide you through the transaction with ease and professionalism.

\r\n

Results

\r\n

Ernie leads the Los Angeles area market on list to sale price ratio, average days on market, and search to close date. What is impressive about her and her team is she is willing to back her promises with guarantees ensuring you have someone motivated and committed to obtain the results you are seeking.

\r\n

Of all the decisions you’ll face when buying or selling a home, there’s none more important than the person you choose to represent you. Let us show you what real customer service should be.

\n\t
","excerpt":"  Ernie Espinoza has the right experience and commitment to ensure you reach your real estate goals. Whether you are looking to buy, sell or invest in real estate , or want to refer someone you know to a real estate professional, you want the experience to be positive, rewarding and most importantly, you want results! He uses every resource available to them to ensure your real estate experience is Five Star. Since 2006, Ernie has been serving the needs of home buyers and home sellers in the Los Angeles Metro area. He approaches your unique situation with a genuine attention to your best interests. Ernie harness's the benefits of technology to interact with you in the most seamless way possible and to optimize the marketing efforts that deliver results while keeping your stress level at a minimum. She is continually exploring and implementing new technologies and systems that prove to deliver better results and strengthen communication between her team and you. At the core of Ernie’s philosophy is developing a close, professional bond that puts you squarely at the center of each transaction. He listens and tailors your experience to match your expectations. Whether it’s a first home, your ultimate dream home or for investment, Ernie has the commitment and the professionalism to guide you through the transaction with ease and professionalism. Ernie leads the Los Angeles area market on list to sale price ratio, average days on market, and search to close date. What is impressive about her and her team is she is willing to back her promises with guarantees ensuring you have someone motivated and committed to obtain the results you are seeking. Of all the decisions you’ll face when buying or selling a home, there’s none more important than the person you choose to represent you. Let us show you what real customer service should be.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"
\n\t\t

Intro

\n\t\t
Cloud CMA
\n\t\t

Our Company

\n\t
\n\n\t
\n\t\t\n\n\t\t

Our company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company.

\r\n

We implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.

\r\n

Our commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.

\r\n

The real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.

\r\n

Our company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.

\n\t
","excerpt":"Our company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company. We implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients. Our commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties. The real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible. Our company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"
\n\t

Intro

\n\t
Cloud CMA
\n\t

What is a CMA?

\n
\n\n
\n\t

No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful.

\n\n\t

What is a CMA?

\n\n\t

The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

\n\n
\n\t \n\t

The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same\n\tneighborhood and price range.

\n\t
\n\n\t

How is the CMA created?

\n\n\t

CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members.

\n\n\t

Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.

\n\n\t

How accurate are CMAs?

\n\n\t

The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings.

\n\n\t

CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included.

\n\n\t

As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.

\n
","excerpt":"No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo, number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"
\n\t\t

Info

\n\t\t
Cloud CMA
\n\t\t

Marketing Action Plan

\n\t
\n\n\t
\n\t\t

Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:

\r\n

Sign and complete Listing Agreement

\r\n

First Week

\r\n\r\n

Second Week

\r\n\r\n

Third Week

\r\n\r\n

Ongoing activities

\r\n\n\t
","excerpt":"Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to: Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box. (optional) Optimize property fir photos - De-clutter home (if needed) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"
\n\t

Info

\n\t
Cloud CMA
\n\t

Intelligent Pricing and Timing

\n
\n\n
\n\t

Pricing a home for sale is as much art as science, but there are a few truisms that never change.

\n\n\t\n\n\t
\n\t\t\n\t
\n\n\t

Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area.

\n\n\t

Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake.

\n\n\t

Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.

\n
\n\n\n
\n\t

Info

\n\t
Cloud CMA
\n\t

Intelligent Pricing and Timing

\n
\n\n
\n\t
\n\t\t\n\t
\n\n\t

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.

\n\n\t

With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks.

\n\n\t

If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price.

\n\n\t

Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage.

\n\n\t

The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value.

\n\n\t

Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.

\n
","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value. Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"
\n

Info

\n
Cloud CMA
\n

Client Testimonials

\n
\n\n
\n

Here's a list of my happy customers!

\n\n

Customer 1

\n\n

Customer 2

\n\n

Customer 3

\n\n
","excerpt":"Here's a list of my happy customers! Customer 1 Customer 2 Customer 3","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"
\n\t\t

Intro

\n\t\t
Cloud CMA
\n\t\t

Cover Letter

\n\t
\n\n\t
\n\t\t

March 10, 2025

\r\n

 

\r\n

Dear Eagle Rock Feb 2025,

\r\n

I appreciate the opportunity to share my business plan with you.

\r\n

In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.

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The current real estate market presents a variety of challenges. We are faced with more foreclosures and short sales than we have seen in a long time. Today's buyers are taking longer to make decisions and have to make sure they qualify for a loan. These obstacles can make selling a daunting task. My goal is to help you overcome these things and sell your home quickly and at a fair market value.

\r\n

Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.

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Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home.

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I look forward to working with you on the sale of your home.

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Sincerely,

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Ernesto Espinoza

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","excerpt":"March 10, 2025   Dear Eagle Rock Feb 2025, I appreciate the opportunity to share my business plan with you. In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market. The current real estate market presents a variety of challenges. We are faced with more foreclosures and short sales than we have seen in a long time. Today's buyers are taking longer to make decisions and have to make sure they qualify for a loan. These obstacles can make selling a daunting task. My goal is to help you overcome these things and sell your home quickly and at a fair market value. Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers. Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home. I look forward to working with you on the sale of your home.   Sincerely, Ernesto Espinoza","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}