{"report":{"id":75056058,"title":"Palos Verdes Estates 10 most recently added properties","prop_type":"Residential","months_back":6,"headline":"Comparative Market Analysis","prop_sub_type":"","is_web_lead":false,"links":{"agent-resume":{"key":"agent-resume","isHidden":false,"sortOrder":0},"our-company":{"key":"our-company","isHidden":false,"sortOrder":1},"what-is-a-cma":{"key":"what-is-a-cma","isHidden":false,"sortOrder":2},"marketing-action-plan":{"key":"marketing-action-plan","isHidden":false,"sortOrder":3},"money-distribution":{"key":"money-distribution","isHidden":false,"sortOrder":4},"importance-of-intelligent-pricing":{"key":"importance-of-intelligent-pricing","isHidden":false,"sortOrder":5},"client-testimonials":{"key":"client-testimonials","isHidden":false,"sortOrder":6},"listing-paperwork-overview":{"key":"listing-paperwork-overview","isHidden":false,"sortOrder":7},"cover-letter":{"key":"cover-letter","isHidden":true,"sortOrder":8},"comps":{"key":"comps","isHidden":false,"sortOrder":9},"average-pricing":{"key":"average-pricing","isHidden":false,"sortOrder":10},"average-price-per-sqft":{"key":"average-price-per-sqft","isHidden":false,"sortOrder":11},"time-to-sell":{"key":"time-to-sell","isHidden":false,"sortOrder":12},"online-valuations":{"key":"online-valuations","isHidden":false,"sortOrder":13},"suggested-list-price":{"key":"suggested-list-price","isHidden":false,"sortOrder":14},"listing/1455220325":{"key":"listing/1455220325","isHidden":true,"sortOrder":0},"listing/1455220326":{"key":"listing/1455220326","isHidden":true,"sortOrder":1},"listing/1455220327":{"key":"listing/1455220327","isHidden":true,"sortOrder":2},"listing/1455220328":{"key":"listing/1455220328","isHidden":true,"sortOrder":3},"listing/1455220330":{"key":"listing/1455220330","isHidden":true,"sortOrder":4},"listing/1455220335":{"key":"listing/1455220335","isHidden":true,"sortOrder":5},"listing/1455220329":{"key":"listing/1455220329","isHidden":false,"sortOrder":6},"listing/1455220331":{"key":"listing/1455220331","isHidden":false,"sortOrder":7},"listing/1455220332":{"key":"listing/1455220332","isHidden":false,"sortOrder":8},"listing/1455220333":{"key":"listing/1455220333","isHidden":false,"sortOrder":9},"listing/1455220334":{"key":"listing/1455220334","isHidden":false,"sortOrder":10}},"platform_client_branded_live":{}},"agent":{"email":"cliff@scherbhomes.com","guid":"364669eb2083008ad7e336dca4cd05b4","name":"Cliff Scherb","mobile_phone":"310-696-6648 ","office_phone":null,"office_address":null,"company_name":"Vista Sotheby's International Realty","company_logo":"","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/2987731/medium.jpg?1682005090","website":null,"offerRdcToolkit":false,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":65591418,"report_id":75056058,"address":"1617 Dalton Road, Palos Verdes Estates, California 90274","geo_lat":"33.78415","geo_lon":"-118.416277","geo_address":null,"created_at":"2023-05-02T15:02:14.000-07:00","updated_at":"2023-05-02T15:03:32.000-07:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":"2899000","sqft":2394,"beds":4,"baths":null,"geo_source":"mapbox","year_built":"1957","lot_size":"9,393","lot_dims":null,"city":"Palos Verdes Estates","area":"","subdivision":"","style":"","taxes":"17775.34","garages":"","zip":"90274","price_estimate":2899000,"acres":0.215633608815427,"deleted_at":null,"sqft_type":"Living Area","land_measurement":"sqft","assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"CA","note":null,"street":"1617 Dalton Rd","city_state_zip":"Palos Verdes Estates, CA 90274","price_range":{"min":2899000.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"no_header\">\n    <div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Cliff Scherb</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n    <div class=\"tour-page agent-resume \" id=\"agent-resume\">\n      <p class=\"\" style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\"><strong style=\"box-sizing: border-box; color: #000000;\">Affiliation</strong></p>\n<ul style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\">\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; color: #000000;\"><a style=\"color: var(--linkcolor); box-sizing: border-box;\" href=\"https://www.scherbhomes.com/\" target=\"_blank\" rel=\"noopener\">ScherbHomes.com</a></span></li>\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; color: #000000;\"><a style=\"color: var(--linkcolor); box-sizing: border-box;\" href=\"https://www.sothebysrealty.com/eng/associate/180-a-df230306200710361418/cliff-scherb\" target=\"_blank\" rel=\"noopener\">Vista Sotheby's International Realty</a></span></li>\n</ul>\n<p class=\"\" style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\"><strong style=\"box-sizing: border-box; color: #000000;\">Experience</strong></p>\n<ul style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\">\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; font-family: proxima-nova; color: #000000;\">Cliff Scherb is a highly sought after real estate agent in the South Bay area, known for his exceptional ability to advise and guide clients through the home buying and selling process. With a background as a career coach and owner of Glucose Advisors and Tristar Athletes, Cliff brings a unique perspective to the real estate industry by combining his expertise in health and wellness with his skills in real estate.</span></li>\n</ul>\n<p class=\"\" style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\"><strong style=\"box-sizing: border-box; color: #000000;\">Education</strong></p>\n<ul style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\">\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; color: #000000;\">Wake Forest University, Bachelor of Science (BS), Business</span></li>\n</ul>\n<p class=\"\" style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\"><strong style=\"box-sizing: border-box; color: #000000;\">Professional Associations</strong></p>\n<ul style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\">\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; color: #000000;\">N.A.R (National Association of Realtors®) </span></li>\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; color: #000000;\">C.A.R (California Association of Realtors®)</span></li>\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; color: #000000;\">S.B.A.O.R (South Bay Association Of Realtors)</span></li>\n</ul>\n<p class=\"\" style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\"><strong style=\"box-sizing: border-box; color: #000000;\">Personal Information</strong></p>\n<ul style=\"font-weight: 400; caret-color: #272728; cursor: text; box-sizing: border-box; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; white-space: pre-wrap;\">\n<li style=\"box-sizing: border-box;\"><span style=\"box-sizing: border-box; font-family: proxima-nova; color: #000000;\">In addition to his professional skills, Cliff is also deeply familiar with the South Bay area, and spends his free time running, biking, and swimming around the area, getting to know each property intimately. He also brings his love for fitness and healthy living to his clients by providing tips on how to maintain a healthy lifestyle in their new home. When he's not working, Cliff enjoys spending time with his wife Kimberly, their daughter Clover.</span></li>\n</ul>\n    </div>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Vista Sotheby's International Realty</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"tour-page agent-our-company \" id=\"agent-our-company\">\n    <p class=\"MsoNormal\" style=\"margin: 0in; font-size: 16px; font-family: Aptos, sans-serif; caret-color: #212121; color: #212121; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;\"> </p>\n<p class=\"MsoNormal\" style=\"margin: 0in; font-size: 16px; font-family: Aptos, sans-serif; caret-color: #212121; color: #212121; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;\"><img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Updated_In_Escrow.jpg\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/500892/original.jpg\" alt=\"\" width=\"775\" height=\"775\"></p>\n<p class=\"MsoNormal\" style=\"margin: 0in; font-size: 16px; font-family: Aptos, sans-serif; caret-color: #212121; color: #212121; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;\"> </p>\n<p class=\"p1\"> </p>\n<p class=\"p1\">At Vista Sotheby’s International Realty, our business is built on honesty, integrity, and a genuine commitment to putting you at the center of everything we do. As part of one of the most respected brokerages in the region, our clients receive personalized guidance supported by the reach, reputation, and strength of a global brand. We pair this with innovative, multi-level marketing strategies and a deep understanding of the South Bay’s neighborhoods, schools, lifestyle, and long-term market trends. Many of our agents, including us, live in the communities we serve, giving us the insight and local familiarity needed to navigate challenges and support each client with care and precision.</p>\n<p class=\"p1\">The real estate market is always evolving, which is why our agents regularly train, learn, and adapt to current conditions. This constant pursuit of knowledge helps our clients achieve top results and ensures that each transaction is handled with professionalism and clarity. One example of this commitment is the Comparative Market Analysis you are reviewing. It reflects the most current and accurate information available—essential when evaluating the value of a home, often our clients’ most significant asset.</p>\n<p class=\"p1\">As native South Bay residents, we understand the unique charm and sense of belonging this area offers. Helping people find their homes here is not simply our work but our passion. We believe that where you live should support your lifestyle, your well-being, and your long-term goals. Our combined backgrounds in real estate, design, health, wellness, coaching, and community leadership allow us to bring a thoughtful, well-rounded approach to every client relationship.</p>\n<p class=\"p1\">Cliff is a top-producing agent at Vista Sotheby’s, known for strategic thinking, strong negotiation skills, and a client-first mindset. His experience as a career coach and founder of Glucose Advisors and Tristar Athletes shapes his disciplined, data-driven approach to real estate. Kimberly brings her refined eye for design from her years as a dancer with the New York City Ballet, along with the empathy and attentiveness developed through her work in health care.</p>\n<p class=\"p1\">Together, we strive to make each client feel understood, cared for, and fully supported. We are grateful to serve this community and honored whenever someone entrusts us with the important work of buying or selling a home in the place we love.</p>\n<p class=\"p1\"><img style=\"float: left;\" title=\"Screenshot 2025-11-25 at 11.48.14 AM.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/510874/original.png\" alt=\"\" width=\"362\" height=\"262\"></p>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">What is a CMA</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  about-cma\" id=\"about-cma\">\n  <h3 class=\"about-cma-header\">No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.</h3>\n\n  <hr>\n\n  <div class=\"about-cma-grid\">\n    <div class=\"grid wrap\">\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>What is a CMA?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How is the CMA created?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How accurate are CMAs?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n          <p>CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n          <p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.</p>\n        </div>\n      </div>\n    </div>\n  </div>\n</div>","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Marketing Action Plan</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  marketing-action-plan\">\n    <h3>Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:</h3>\n\n<ul>\n  <li>Sign and complete the Listing Agreement</li>\n</ul>\n\n<hr>\n\n<h4>First Week</h4>\n<ul>\n  <li>Enter listing into the MLS system.</li>\n  <li>Put up \"For Sale\" yard sign.</li>\n  <li>Install lock box. (optional)</li>\n  <li>Schedule time to shoot property photos.</li>\n  <li>Review showing procedure.</li>\n  <li>Prepare property flyer.</li>\n  <li>Syndicate listing to real estate websites.</li>\n</ul>\n\n<h4>Second Week</h4>\n<ul>\n  <li>Invite brokers and agents to tour home.</li>\n  <li>Begin agent to agent marketing efforts.</li>\n  <li>Review and update status.</li>\n</ul>\n\n<h4>Third Week</h4>\n<ul>\n  <li>Hold Open House.</li>\n</ul>\n\n<h4>Ongoing activities</h4>\n<ul class=\"recurring\">\n  <li>Show property to potential buyers.</li>\n  <li>Follow-up on Internet leads.</li>\n  <li>Monitor market conditions.</li>\n  <li>Monitor comparable properties for sale.</li>\n  <li>Monitor foreclosures and short sales in market.</li>\n</ul>\n\n  </div>","excerpt":"Sign and complete the Listing Agreement Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box. (optional) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"#BCBDC0\" d=\"M437.8 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.5-1.3.4-.3.9-.5 1.4-.5.5 0 1 .2 1.4.5.4.4.5.8.5 1.3v.5c0 .5-.2 1-.5 1.3-.8.7-2 .7-2.8 0-.4-.4-.5-.8-.5-1.3v-.5zm1.2.5c0 .2.1.4.2.6.1.1.3.2.5.2s.4-.1.5-.2c.1-.2.2-.4.2-.6v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4zm1 5.9l-.9-.5 4.3-6.8.9.5-4.3 6.8zm2-1.5c0-.5.2-1 .5-1.3.8-.7 2-.7 2.8 0 .4.4.5.8.5 1.3v.4c0 .5-.2 1-.5 1.3-.8.7-2 .7-2.8 0-.4-.3-.5-.8-.5-1.3v-.4zm1.1.5c0 .2.1.4.2.6.1.2.3.2.5.2.5 0 .7-.3.7-.8v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4z\"></path>\n      <path fill=\"#fff\" d=\"M240 159.8c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4 2.6-6.4 2.6zm0-16.9c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2s8.1 3.1 11.2 0 3.1-8.1 0-11.2c-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n      <path fill=\"#fff\" d=\"M242.9 153.9c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM237.6 148.7c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM242.6 150.8c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 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1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM238 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1 0-.6.4-1.1 1.1-1.1-.1 0-.1 0 0 0zM242.9 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1zM272.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.4-1.5-3.4-2.3-5.6-2.3z\"></path>\n        <path fill=\"#fff\" d=\"M275.8 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM270.5 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1zM275.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        <g>\n          <path fill=\"#fff\" d=\"M305.4 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4.1 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.4-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M308.3 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM303 318.9c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM307.9 321.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M207.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.2 0 11.3 3.1 3.1 8.2 3.1 11.3 0 3.1-3.1 3.1-8.2 0-11.3-1.5-1.5-3.5-2.3-5.7-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M210.7 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM205.4 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM210.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M175.3 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M178.2 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM172.9 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM177.8 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n      </g>\n    </svg>\n  </div>\n\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n  <ul>\n    <li>Fair market value attracts buyers, overpricing never does.</li>\n    <li>The first two weeks of marketing are crucial.</li>\n    <li>The market never lies, but it can change its mind.</li>\n  </ul>\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\t<p>Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.</p>\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart importance-of-intelligent-pricing-chart-alt text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"currentColor\" d=\"M39.65 215.78v5.13l2.93 1V225l-14.2-5.29V217l14.2-5.31v3.11zm-2.37 4.34v-3.55L32 218.36zM40.5 206.15a1.8 1.8 0 0 0-.43-1.26 1.46 1.46 0 0 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8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 297.14a4.16 4.16 0 0 1-5.73.07l-.72.7a5.17 5.17 0 0 0 7.2-.1zM292.39 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 269.89a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.32z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 264a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 258.77a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 260.91a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 303a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 297.14a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07z\"></path>\n      <path fill=\"#231f20\" d=\"M39.11 315.29h403.78v1.54H39.11z\"></path>\n    </svg>\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\t<p>With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\t<p>If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.</p>\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.</p>\n\t<p>The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.</p>\n\t<p>Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Client Testimonials</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  testimonials\">\n    <p style=\"text-align: center;\">Here's a list of our latest happy clients at the Scherb Homes Group!</p>\n<p style=\"text-align: center;\"> </p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Scherb Homes Group Testimonial Brian C.\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/479706/original.png\" alt=\"\" width=\"584.0\" height=\"698.0\"></p>\n<p> </p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Scherb Homes Group Testimonial - Peter G and Joanna C.\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/479707/original.png\" alt=\"\" width=\"585.0\" height=\"771.0\"></p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Scherb Homes Group Testimonial - Grant N.\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/479708/original.png\" alt=\"\" width=\"588.0\" height=\"640.0\"></p>\n<p> </p>\n  </div>","excerpt":"<img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Scherb Homes Group Testimonial Brian C.\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/479706/original.png\" alt=\"\" width=\"584.0\" height=\"698.0\">   <img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Scherb Homes Group Testimonial - Peter G and Joanna C.\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/479707/original.png\" alt=\"\" width=\"585.0\" height=\"771.0\"> <img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Scherb Homes Group Testimonial - Grant N.\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/479708/original.png\" alt=\"\" width=\"588.0\" height=\"640.0\">  ","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Listing Paperwork Overview</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  listing-paperwork-overview\">\n    <h3>It is my job to bring you an offer that you want, at the price you want, at the terms you want.</h3>\n\n<p>To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement.</p>\n\n<ol>\n  <li>First off I'm going to need basic information like your name and the address of the property we are listing for sale.</li>\n  <li>We also want to agree on what types of offers we can accept.</li>\n  <li>We need to include the agreed-upon list price.</li>\n  <li>We will also document what my compensation will be when the property is sold.</li>\n  <li>One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you?</li>\n</ol>\n\n<p>Here is some other important information we will also capture in the listing agreement.</p>\n\n<ul>\n  <li>How I handle multiple offer situations</li>\n  <li>Required disclosures</li>\n  <li>Indemnification</li>\n  <li>Fair housing</li>\n  <li>HOA details</li>\n  <li>Special Assignments?</li>\n  <li>Yard Sign</li>\n  <li>Lockbox</li>\n  <li>Is the property vacant or leased, how long?</li>\n  <li>Tax</li>\n  <li>Mediation</li>\n  <li>Was or is the house in foreclosure</li>\n  <li>Has a notice of default been issued</li>\n  <li>State laws</li>\n  <li>Internet marketing permission</li>\n</ul>\n\n<p>There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.</p>\n\n  </div>","excerpt":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement. First off I'm going to need basic information like your name and the address of the property we are listing for sale. We also want to agree on what types of offers we can accept. We need to include the agreed-upon list price. We will also document what my compensation will be when the property is sold. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you? Here is some other important information we will also capture in the listing agreement. How I handle multiple offer situations Required disclosures Indemnification Fair housing HOA details Special Assignments? Yard Sign Lockbox Is the property vacant or leased, how long? Tax Mediation Was or is the house in foreclosure Has a notice of default been issued State laws Internet marketing permission There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cliff-note","title":"Cliff Note ","footer_title":"Cliff Note ","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Cliff Note </span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n\t<div class=\"cma-page  custom \" id=\"custom\">\n\t\t<div class=\"p1\">\n<p class=\"p1\">March 2026</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Andrew and Rachel,</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">I walk by your home on Via La Selva often, and it is one that always stands out. The setting, the way it sits on the lot, and the mature trees around it give it a really special feel. It is one of those homes that people notice, whether they are out for a walk or driving through the neighborhood.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">First, congratulations on the new addition to your family. That is such an exciting time, and I hope you are settling into a great rhythm at home. We have been enjoying the early spring weather over here, and Clover has been loving school and spending more time outside after class. It is a great time of year in Valmonte.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">I wanted to share a quick real estate review of your home at 3215 Via La Selva along with what I am seeing in the neighborhood right now. Homes in Valmonte continue to draw strong interest, especially those with larger lots, good layout, and that classic Grove feel that your property has.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Based on recent activity and what buyers are responding to, I see your home, with its 4 bedrooms, 3 baths, approximately 2,748 square feet, and a nearly 13,000 square foot lot, falling into a value range of approximately $3,339,000 to $3,537,000. That range is based on exterior observation and nearby sales, and I would be happy to fine tune it if I had a chance to walk through with you.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">A couple of recent homes help tell the story. We represented the buyer on 2552 Via La Selva just down the street, which is about to close around $2.95M. That home had a nice layout but sat on a slightly less prominent lot and did not have the same presence or scale, which helps support your value being higher.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">We also represented the seller at 405 Via Colorin, which closed at $2.415M after just 6 days on market. That home was smaller at around 1,760 square feet and had been updated, but buyers were clearly willing to move quickly for well located homes. It showed how strong demand is when the home checks the right boxes.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Another one to note is 105 Via Capay, which sold at $2.5M after some time on market. It was larger but had a different feel and positioning, and it reinforces how much buyers value location, lot usability, and overall setting. Your home benefits from being on Via La Selva, which consistently attracts attention.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">From a broader Valmonte perspective, we are seeing median days on market hovering around two to three weeks for well priced homes, with a steady buyer pool still active. Inventory remains relatively limited, which continues to support values. For homes in your range, I would consider this a strong luxury segment of the market right now.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Looking ahead, if values trend up even modestly at around 1.5 percent over the next 12 months, your home could be closer to the mid to high $3.5M range, assuming similar market conditions and interest rates holding relatively steady. Rates have been fluctuating, but the expectation over the next 6 to 12 months is for some stabilization, which should continue to support buyer activity.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">I also put together a more detailed CMA for you with nearby sales to give you a clearer picture of how everything compares.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">If it is ever helpful, I am always happy to walk through the home with you and give you a more precise number based on condition and any updates you have made over time. Even if you are not thinking about selling, many neighbors like to have a sense of value for planning purposes.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">It has been great seeing your home as part of the neighborhood, and I appreciate being able to share this with you.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Cliff</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\"><img title=\"CliffSignature.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/509314/original.png\" alt=\"\" width=\"119\" height=\"82\"></p>\n</div>\n<p class=\"p1\"> </p>\n<p class=\"p1\">Cliff Scherb</p>\n<p class=\"p1\">Scherb Homes Group</p>\n<p class=\"p1\">Vista Sotheby’s International Realty</p>\n<p class=\"p1\">310 696 6648</p>\n<p class=\"p1\">Cliff@ScherbHomes.com</p>\n<p class=\"p1\">DRE 02207710</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">P.S. I also wanted to mention that I am working with a few families who have specifically asked about Via La Selva and the surrounding streets. One is a young family renting nearby approved up to $2.5M, another is looking to move back into Valmonte to be closer to family and schools around $2.45M, and I have a larger family approved up to $3M who would love something with more space for kids and pets. If you happen to hear of anyone on your street or nearby even quietly considering a move, I would really appreciate the introduction.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">And if now is not the right time for this kind of update, I completely understand. Life has its own rhythm. I send these out each year just to keep neighbors informed and connected.</p>\n\t</div>","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-page  full-page cover-letter no_header\" id=\"agent-cover-letter\">\n    <div class=\"container\">\n        <div class=\"agent-logo\">\n          \n          <img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/modern_vista_sir/images/vertical_logo.png\">\n        </div>\n\n      <div>\n        <p><img title=\"Screenshot 2024-01-31 at 12.40.52 PM.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/480093/original.png\" alt=\"\" width=\"800\" height=\"343\"></p>\n<p><img title=\"Screenshot 2025-11-19 at 3.07.00 PM.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/510690/original.png\" alt=\"\" width=\"786.0\" height=\"554.0\"></p>\n      </div>\n    </div>\n\t</div>","excerpt":"<img title=\"Screenshot 2024-01-31 at 12.40.52 PM.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/480093/original.png\" alt=\"\" width=\"800\" height=\"343\" /> <img title=\"Screenshot 2025-11-19 at 3.07.00 PM.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/510690/original.png\" alt=\"\" width=\"786.0\" height=\"554.0\" />","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"cover-letter-custom","title":"Cover Letter Custom","footer_title":"Cover Letter Custom","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Cover Letter Custom</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n\t<div class=\"cma-page  custom \" id=\"custom\">\n\t\t<p>May 02, 2023</p>\n<p> </p>\n<p> </p>\n<p class=\"p1\">Dear Van and Dianna,</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Since you’re already so familiar with the Peninsula and all it offers, I thought it might be helpful to outline a few possibilities for when the time comes to sell your home and downsize.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">We’ve touched on places like <span class=\"s1\">Sol y Mar, The Canterbury, and Belmont Village</span>, each offering different benefits depending on lifestyle and support needs. Beyond those, you may also want to keep in mind a couple of gated neighborhoods you already know well:</p>\n<p class=\"p3\"> </p>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\">Rolling Hills</span> – As you know, the entire city is gated with guard access and offers exceptional privacy. If you found a home there that was already updated, it could give you the security and space you like without the need for extensive renovations.</p>\n</li>\n<li>\n<p class=\"p1\"><span class=\"s1\">The Vantage Point (Rancho Palos Verdes)</span> – A smaller, private enclave of luxury homes, also gated. Many of the homes are newer or already modernized, which could make for an easier transition into something move-in ready.</p>\n</li>\n</ul>\n<p> </p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Each of these has its own appeal: Sol y Mar brings a low-maintenance, age-restricted setting; The Canterbury and Belmont provide care and services if that becomes important; and Rolling Hills or The Vantage Point could offer the familiarity of single-family living in a secure environment without major work.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">It’s really a matter of deciding which lifestyle best fits the way you want to live going forward.</p>\n<p class=\"p2\"> </p>\n<p class=\"p1\">Warm regards,</p>\n<p class=\"p1\">Cliff</p>\n\t</div>","excerpt":"May 02, 2023 &nbsp; &nbsp; &nbsp;","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"exterior-landscape-upgrades-with-our-team","title":"Exterior landscape upgrades with our team","footer_title":"Exterior landscape upgrades with our team","content":"","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"scherb-homes-group-valmonte-sales","title":"Scherb Homes Group Valmonte Sales","footer_title":"Scherb Homes Group Valmonte Sales","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Scherb Homes Group Valmonte Sales</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n\t<div class=\"cma-page  custom \" id=\"custom\">\n\t\t<p><img title=\"Screenshot 2025-03-11 at 1.04.45 PM.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/500893/original.png\" alt=\"\" width=\"1011.0\" height=\"974.0\"></p>\n\t</div>","excerpt":"<img title=\"Screenshot 2025-03-11 at 1.04.45 PM.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/500893/original.png\" alt=\"\" width=\"1011.0\" height=\"974.0\">","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"scherb-homes-off-markets-buyers-in-palos-verdes-estates","title":"Scherb Homes Off Markets &  Buyers In Palos Verdes Estates","footer_title":"Scherb Homes Off Markets &  Buyers In Palos Verdes Estates","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Scherb Homes Off Markets &amp;  Buyers In Palos Verdes Estates</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n\t<div class=\"cma-page  custom \" id=\"custom\">\n\t\t<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px;\">The Scherb Homes group currently has the following off market properties and buyers pre approved and in need of a home in Palos Verdes Estates. <span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">If you or someone you know is open minded to selling, please contact me directly at 310-696-6648.</span></p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: center;\"><span style=\"font-size: 12pt;\"><strong>Current Buyers</strong></span></p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"><strong>“Young Family\" $2.1-2.4M</strong>, 2bed, 2bath, ok to do work on the home to make it theirs. (Valmonte preferred)</p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"><strong>“Retired Couple\" $1.9-2.1M,</strong> 2bed, 1bath, can be a smaller home to downsize ~1500 sq ft. (Nearby to trails ideal)</p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"><strong>\"local move\"</strong> <strong>$2.5-2.8M</strong>, 3 bed, 2ba, looking for more room moving from Redondo Beach. Remodel and expand on the current home is 'ok'. (Fully underwritten)</p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"><strong>“Upsize Family\" $3.5-4.1M</strong>, 4+ bed, 3+ bath. Valmonte family selling their current home and looking to move to a larger home with flat lot and one floor home. (Valmonte, Malaga Cove, Montemalaga)</p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"><strong>“Upsize family” $4-4.5M</strong>, Ideally a Spanish style home 3,000 sq ft, (preferably Valmonte or Malaga Cove)</p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"><strong>“Upsize family” $3-4M</strong>, Pre approved Space X family with four children, Ideally 3,000 sq ft, (preferably Valmonte)</p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: center;\"><strong><span style=\"font-size: 12pt;\">Current Off Market Listings</span></strong></p>\n<p style=\"white-space: pre-wrap; caret-color: #272728; cursor: text; box-sizing: border-box; margin: 0px; padding: 0px; counter-reset: list-1 0 list-2 0 list-3 0 list-4 0 list-5 0 list-6 0 list-7 0 list-8 0 list-9 0; color: #272728; font-family: -apple-system, sans-serif; font-size: 14px; text-align: left;\"> </p>\n<div class=\"\" style=\"caret-color: #333333; color: #333333; font-family: 'Source Sans Pro', Arial, sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"4u2um\" data-offset-key=\"a9c9u-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"a9c9u-0-0\">\n<p class=\"p1\" style=\"caret-color: #000000; color: #000000;\"><strong>Valmonte | Grove Section — Off-Market Only</strong></p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">Available now for private showings</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Set in the heart of the Grove with pastoral, greenbelt views</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Three bedrooms, two bathrooms, in excellent overall condition</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Quiet, storybook setting with true Valmonte charm</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Offered exclusively off-market to a small group of qualified buyers</p>\n<p class=\"p3\" style=\"caret-color: #000000; color: #000000;\"> </p>\n<p class=\"p1\" style=\"caret-color: #000000; color: #000000;\"><strong>Rancho Palos Verdes | Gated Community</strong></p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">Coming to market in approximately 1–2 months (currently off-market)</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Four bedrooms, three bathrooms, priced around $1.7M</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Located in a gated community with pool and tennis courts</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Recently updated and in excellent, move-in-ready condition</p>\n<p class=\"p2\" style=\"caret-color: #000000; color: #000000;\">• Strong combination of space, amenities, and long-term value</p>\n</div>\n</div>\n<div class=\"\" style=\"caret-color: #333333; color: #333333; font-family: 'Source Sans Pro', Arial, sans-serif; font-size: 14px;\" data-block=\"true\" data-editor=\"4u2um\" data-offset-key=\"4ruuh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4ruuh-0-0\">\n<div class=\"\" data-block=\"true\" data-editor=\"4u2um\" data-offset-key=\"4ei3e-0-0\"> </div>\n<div class=\"\" data-block=\"true\" data-editor=\"4u2um\" data-offset-key=\"4ru0o-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4ru0o-0-0\"><span style=\"font-weight: bold;\" data-offset-key=\"4ru0o-0-0\"><span data-text=\"true\">Schedule Your Private Viewing</span></span></div>\n</div>\n<div class=\"\" data-block=\"true\" data-editor=\"4u2um\" data-offset-key=\"cg2di-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cg2di-0-0\"><span data-offset-key=\"cg2di-0-0\"><span data-text=\"true\">Be among the first to see these off-market opportunities. Contact us at 310-696-6648 or email us to secure your private showing.</span></span></div>\n</div>\n</div>\n</div>\n\t</div>","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"staging-with-purpose","title":"Staging with purpose","footer_title":"Staging with purpose","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Staging with purpose</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n\t<div class=\"cma-page  custom \" id=\"custom\">\n\t\t<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Grey Brown Modern Before And After Your Story-4.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/481520/original.png\" alt=\"\" width=\"600\" height=\"776\"></p>\n\t</div>","excerpt":"<img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Grey Brown Modern Before And After Your Story-4.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/481520/original.png\" alt=\"\" width=\"600\" height=\"776\" />","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"upgrading-your-home-with-roi-in-mind","title":"Upgrading Your Home With ROI In Mind","footer_title":"Upgrading Your Home With ROI In Mind","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Upgrading Your Home With ROI In Mind</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_vista_sir/images/broker_logo.png\" alt=\"CMA Broker Logo\" style=\"height: 2.5rem;\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n\t<div class=\"cma-page  custom \" id=\"custom\">\n\t\t<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Upgrading your home with ROI Scherb Homes Group\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/481517/original.png\" alt=\"\" width=\"600\" height=\"777\"></p>\n\t</div>","excerpt":"<img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Upgrading your home with ROI Scherb Homes Group\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/481517/original.png\" alt=\"\" width=\"600\" height=\"777\" />","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"pdf-725607","title":"Exterior Landscape Upgrades With Our Team","footer_title":"Exterior Landscape Upgrades With Our Team","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/725607.pdf?1709131912","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-725609","title":"Upgrading Your Home With Roi In Mind","footer_title":"Upgrading Your Home With Roi In Mind","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/725609.pdf?1709132298","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-725610","title":"Staging With Purpose","footer_title":"Staging With Purpose","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/725610.pdf?1709132395","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-802208","title":"Summer 2025 Valmonte","footer_title":"Summer 2025 Valmonte","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/802208.pdf?1762992276","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-802217","title":"RearCoverGeneric  1","footer_title":"RearCoverGeneric  1","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/802217.pdf?1762995688","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-802614","title":"RearCover 2 Ocean Sunset","footer_title":"RearCover 2 Ocean Sunset","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/802614.pdf?1763316511","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-803201","title":"VALMONTECOVER1","footer_title":"VALMONTECOVER1","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/803201.pdf?1763737476","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-803202","title":"VALMONTECOVER2","footer_title":"VALMONTECOVER2","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/803202.pdf?1763737488","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-803210","title":"VALMONTECOVER3","footer_title":"VALMONTECOVER3","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/803210.pdf?1763739038","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-803713","title":"VALMONTECOVER4.","footer_title":"VALMONTECOVER4.","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/803713.pdf?1764721766","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-803714","title":"VALMONTECOVER5","footer_title":"VALMONTECOVER5","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/803714.pdf?1764721775","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-804834","title":"VALMONTECOVER6EAST VALMO","footer_title":"VALMONTECOVER6EAST VALMO","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/804834.pdf?1765909025","is_custom":true,"is_pdf":true,"is_hidden":true}],"disallowed_pages":[]}