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Radcliffe & Associates was established and created in 2016 by Shaun Radcliffe, a Southern Californian native with over 13 years of real estate experience. Shaun is now accompanied by Michelle Silvestri, Brittney Paino, and Mike Elledge. With their combined energy and extensive knowledge of the market, Radcliffe & Associates uses their 48 years of collective experience and expertise to implement their vision – a fully-integrated, multi-agent real estate team with exceptional customer service. The pillars to their success incorporate Service, Trust, Availability, Reliability, Accountability, and Speed. Their mantra is ‘Relentlessly Caring’, which embodies an approach that is unlike any other. Radcliffe & Associates relies upon efficient business practices and core values that continue to drive the team’s mission and exceed their clients’ expectations. Their desire to be direct and honest allows them to give quick and accurate assessments of their client's ability to buy or sell their desired home. They continue to revolutionize real estate and expand with new clients, service capabilities, and an unwavering focus on the core principles of their team.
\nRadcliffe & Associates are readily available to their clients 24/7 by cell, email, text, or by appointment. They understand that real estate is conducted at all times of the week and weekends, and they are voluntarily available and nearby always. Put our combined 48 years of experience to work for you and experience a new dimension of real estate professionalism for you and your family.
\n\n\tOur company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company.\n
\n\n\n\tWe implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.\n
\n\n\n\tOur commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.\n
\n\n\n\tThe real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.\n
\n\n\n\tOur company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.\n
\n\nThe CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.
\nCMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.
\nThe CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.
\nCMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.
\nAs informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.
\nExclusive Marketing Plan
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1. Listing agreement signed ASAP ( can be done via Doc-u-sign)
\n2. Shaun to walk through and stage home for pictures
\n3. Home to be photographed inside and arial drone shots done (photos returned 2 days later to Shaun)
\n4. Flyers to be made and ready
\n5. Sign post put in and sign installed
\n6. Home goes active in MLS
\n7. Home is shared with First Team North OC meeting of 300 agents
\n8. Home is syndicated through over 400+ websites i.e Zillow, redfin, trulia
\n9. Facebook marketing is made active and posts are shared and info goes out to agents.
\n10. Door knock neighborhood with flyers and invite 200 neighbors
\n11. Property Blast sent out 16,000 realtors
\n12. Reverse prospect marketing to 400+ prospective buyers
\n13. Video is uploaded into Agent marketing
\n14. Open House from 1pm to 4pm Saturday and Sunday (if client approves)
\n15. Additional showings to be handled
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Pricing a home for sale is as much art as science, but there are a few truisms that never change.
\nFair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.
\n\tSellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.
\n\tOverpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.
\nYour best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.
\n\tWith a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.
\n\tIf you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.
\n\tConsult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.
\n\tThe market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.
\n\tIntelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.
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","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement.
\nHere is some other important information we will also capture in the listing agreement.
\nThere may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.
\n![](\"https://s3.amazonaws.com/cloudcma.assets/logos/377701/medium.jpg?1716322416\")
\n May 12, 2026
\n\nDear Sheri Jackson,
\n\n\n\t\t\tI appreciate the opportunity to share my business plan with you.\n\t\t
\n\n\t\t\n\t\t\tIn order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.\n\t\t
\n\n\t\t\n\t\t\tHome buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.\n\t\t
\n\t\n\t\t\tPart of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home.\n\t\t
\n\n\t\t\n\t\t\tMy goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.\n\t\t
\n\n![](\"https://cloudcma.com/cmas/81696437/map?height=406&marker=https%3A%2F%2Fd1l7ppudhv5a01.cloudfront.net%2Fassets%2Fsubject-property-pin-9c1f5e546bc101b98f958b36c8a84890c8768428326653fa71c8f1d009364503.png&modern=true&my_recent_sales=true&width=722\")
\n\n | \n | MLS # | \nAddress | \nBeds | \nBaths | \nSqFt | \nPrice | \n
|---|---|---|---|---|---|---|
| \n 1\n | \n\n Subject\n | \n17726 Ladera Cir | \n\n \n 5\n \n | \n\n \n 3.00\n \n | \n\n 2,507\n | \n\n -\n | \n
| 2 | \nPW25039349 | \n4301 Villa Grande Drive | \n4 | \n2.00 | \n1,913.0 | \n$1,260,000 | \n
| 3 | \nPW25144842 | \n1225 Carlsbad Street | \n4 | \n2.00 | \n2,088.0 | \n$1,215,000 | \n
| 4 | \nPW25259749 | \n16640 Cresta Bella Circle | \n5 | \n3.00 | \n2,732.0 | \n$1,360,000 | \n
| 5 | \nPW25119811 | \n17572 Shane Way | \n4 | \n2.00 | \n1,500.0 | \n$1,215,000 | \n
| 6 | \nPW25095143 | \n19215 Steeplechase Way | \n7 | \n8.00 | \n5,870.0 | \n$4,100,000 | \n
| 7 | \nPW25088629 | \n17561 Burkwood Circle | \n4 | \n3.00 | \n2,248.0 | \n$1,488,988 | \n
| 8 | \nPW25247675 | \n6635 Bridle Circle | \n4 | \n2.00 | \n1,383.0 | \n$799,000 | \n
| 9 | \nPW25267776 | \n6685 Moselle Circle | \n2 | \n2.00 | \n1,065.0 | \n$670,000 | \n
| 10 | \nPW25244861 | \n20520 Via Magdalena | \n4 | \n3.00 | \n3,850.0 | \n$1,990,200 | \n
| 11 | \nPW25079090 | \n5708 Whitewater Street | \n2 | \n2.00 | \n960.0 | \n$775,000 | \n
| 12 | \nPW26065085 | \n6560 E Circulo Dali | \n3 | \n3.00 | \n2,136.0 | \n$965,000 | \n
| 13 | \nPW25092925 | \n1413 Wickford Drive | \n3 | \n3.00 | \n1,986.0 | \n$1,287,420 | \n