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I am thrilled to have a career that brings together two decades of professional experience as a project manager and consultant with my love of homes, my knowledge of Portland neighborhoods, and my passion for helping people find their perfect place of belonging.</span></p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%;\">Buying or selling real estate doesn’t have to be a guessing game. By breaking down the process and applying insightful market knowledge, I prepare you for what’s to come. I work proactively to answer questions and explain critical milestones, contract terms, and contingencies, serving as your industry guide every step of the way.</span></p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%;\">If you’re ready to make your next big move, I am ready to listen and create a clear path forward! Real estate is not just a job; it’s my everyday commitment to excellence. With a deep dedication to sustainability, community connection, and putting people first, how I work is an extension of my values and my desire to create positive lived experiences.</span></p>\n<p class=\"MsoNormal\"><span style=\"font-size: 12pt; line-height: 115%;\">Outside of real estate, I enjoy serving on the board of Hawthorne Boulevard Business Association, coordinating food pick-ups for Portland Food Project, and volunteering with SeniorsVoicePDX. I also love hiking Mt. Tabor, biking to tacos with friends, crafting and baking with my teenager, and hunting for treasures in Portland’s incredible resale scene.</span></p>\n<h3>Education</h3>\n<p class=\"MsoNormal\">Bachelor of Arts (BA) Marketing, Washington State University, Pullman WA, 1994</p>\n<h3>Professional Associations</h3>\n<p class=\"MsoNormal\">National Association of Realtors, Portland Metropolitan Association of Realtors, Oregon Realtors</p>\n<h3>Personal Information</h3>\n<p class=\"MsoNormal\"><span style=\"color: black;\">With a deep commitment to environmental justice, and a passion for putting people first, how I live and work are an extension of my values and my desire to create positive experiences in people’s lives.</span></p>\n    </div>\n  </div>","excerpt":"Hawthorne Boulevard Business Association (Board Member)Hawthorne Boulevard Business Association (Board Member), Richmond Neighborhood Association , Portland Food Project (Neighborhood Coordinator), Seniors Voice PDX (Planning Committee)","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"tour-page agent-our-company \" id=\"agent-our-company\">\n    <p>\n\tOur company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations.  We are well known and respected in the community and our philosophies are based on both honesty and integrity.  As a client centered business, you will receive personal service and be backed by a reputable company.\n</p>\n\n<p>\n\tWe implement multi-level marketing strategies that benefit our clients with every transaction.  Our real estate agents have extensive access to information about the communities in which they deal.  This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas.  Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.\n</p>\n\n<p>\n\tOur commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.\n</p>\n\n<p>\n\tThe real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers.  This type of training is imperative if we are to be successful in obtaining top dollar on home sales.  Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.\n</p>\n\n<p>\n\tOur company is dedicated to maintaining a professional, trustworthy relationship with our clients.  One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand.  This CMA compiles the most current and accurate information relevant to the sale of your home.  Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.\n</p>\n\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">What is a CMA</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_lark_and_fir_realty_llc/images/broker_logo.png\" alt=\"Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  about-cma\" id=\"about-cma\">\n  <h3 class=\"about-cma-header\">No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.</h3>\n\n  <hr>\n\n  <div class=\"about-cma-grid\">\n    <div class=\"grid wrap\">\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>What is a CMA?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How is the CMA created?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How accurate are CMAs?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n          <p>CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n          <p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.</p>\n        </div>\n      </div>\n    </div>\n  </div>\n</div>","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Marketing Action Plan</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_lark_and_fir_realty_llc/images/broker_logo.png\" alt=\"Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  marketing-action-plan\">\n    <h3>Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:</h3>\n\n<ul>\n  <li>Sign and complete the Listing Agreement</li>\n</ul>\n\n<hr>\n\n<h4>First Week</h4>\n<ul>\n  <li>Enter listing into the MLS system.</li>\n  <li>Put up \"For Sale\" yard sign.</li>\n  <li>Install lock box. (optional)</li>\n  <li>Schedule time to shoot property photos.</li>\n  <li>Review showing procedure.</li>\n  <li>Prepare property flyer.</li>\n  <li>Syndicate listing to real estate websites.</li>\n</ul>\n\n<h4>Second Week</h4>\n<ul>\n  <li>Invite brokers and agents to tour home.</li>\n  <li>Begin agent to agent marketing efforts.</li>\n  <li>Review and update status.</li>\n</ul>\n\n<h4>Third Week</h4>\n<ul>\n  <li>Hold Open House.</li>\n</ul>\n\n<h4>Ongoing activities</h4>\n<ul class=\"recurring\">\n  <li>Show property to potential buyers.</li>\n  <li>Follow-up on Internet leads.</li>\n  <li>Monitor market conditions.</li>\n  <li>Monitor comparable properties for sale.</li>\n  <li>Monitor foreclosures and short sales in market.</li>\n</ul>\n\n  </div>","excerpt":"Sign and complete the Listing Agreement Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box. (optional) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_lark_and_fir_realty_llc/images/broker_logo.png\" alt=\"Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"#BCBDC0\" d=\"M437.8 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.5-1.3.4-.3.9-.5 1.4-.5.5 0 1 .2 1.4.5.4.4.5.8.5 1.3v.5c0 .5-.2 1-.5 1.3-.8.7-2 .7-2.8 0-.4-.4-.5-.8-.5-1.3v-.5zm1.2.5c0 .2.1.4.2.6.1.1.3.2.5.2s.4-.1.5-.2c.1-.2.2-.4.2-.6v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4zm1 5.9l-.9-.5 4.3-6.8.9.5-4.3 6.8zm2-1.5c0-.5.2-1 .5-1.3.8-.7 2-.7 2.8 0 .4.4.5.8.5 1.3v.4c0 .5-.2 1-.5 1.3-.8.7-2 .7-2.8 0-.4-.3-.5-.8-.5-1.3v-.4zm1.1.5c0 .2.1.4.2.6.1.2.3.2.5.2.5 0 .7-.3.7-.8v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4z\"></path>\n      <path fill=\"#fff\" d=\"M240 159.8c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4 2.6-6.4 2.6zm0-16.9c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2s8.1 3.1 11.2 0 3.1-8.1 0-11.2c-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n      <path fill=\"#fff\" d=\"M242.9 153.9c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM237.6 148.7c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM242.6 150.8c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 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1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM238 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1 0-.6.4-1.1 1.1-1.1-.1 0-.1 0 0 0zM242.9 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1zM272.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.4-1.5-3.4-2.3-5.6-2.3z\"></path>\n        <path fill=\"#fff\" d=\"M275.8 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM270.5 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1zM275.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        <g>\n          <path fill=\"#fff\" d=\"M305.4 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4.1 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 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d=\"M175.3 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M178.2 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM172.9 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM177.8 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n      </g>\n    </svg>\n  </div>\n\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n  <ul>\n    <li>Fair market value attracts buyers, overpricing never does.</li>\n    <li>The first two weeks of marketing are crucial.</li>\n    <li>The market never lies, but it can change its mind.</li>\n  </ul>\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\t<p>Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.</p>\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_lark_and_fir_realty_llc/images/broker_logo.png\" alt=\"Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart importance-of-intelligent-pricing-chart-alt text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"currentColor\" d=\"M39.65 215.78v5.13l2.93 1V225l-14.2-5.29V217l14.2-5.31v3.11zm-2.37 4.34v-3.55L32 218.36zM40.5 206.15a1.8 1.8 0 0 0-.43-1.26 1.46 1.46 0 0 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8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 297.14a4.16 4.16 0 0 1-5.73.07l-.72.7a5.17 5.17 0 0 0 7.2-.1zM292.39 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 269.89a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.32z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 264a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 258.77a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 260.91a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 303a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 297.14a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07z\"></path>\n      <path fill=\"#231f20\" d=\"M39.11 315.29h403.78v1.54H39.11z\"></path>\n    </svg>\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\t<p>With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\t<p>If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.</p>\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.</p>\n\t<p>The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.</p>\n\t<p>Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Client Testimonials</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_lark_and_fir_realty_llc/images/broker_logo.png\" alt=\"Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  testimonials\">\n    <p class=\"MsoNormal\"><span style=\"font-family: 'Aptos Display', sans-serif; font-size: 10pt;\">Customers say it best!</span></p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Aptos Display', sans-serif; font-size: 10pt;\"><strong>Mathew &amp; Nana: </strong>Jen is an absolute delight! She is incredibly approachable, and you can really see she loves what she does. She was very communicative and proactive, and sent me many awesome resources as a first-time home buyer. Her Keeping It \"Real\" newsletter is also awesome too. We found our dream home on the second day of touring. And Jen put her serious business hat on helped us get a good deal on the house.</span></p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Aptos Display', sans-serif; font-size: 10pt;\"><strong>Danielle:</strong> I cannot say enough good things about Jen! Buying my first home was exciting, nerve-wracking, and overwhelming, and she not only expertly guided me through the insane process with its many twists and turns, but she made sure I felt entirely supported and up to speed on every detail the whole way through. I felt like I had a true partner in this process instead of an agent, and am so grateful I found someone to work with who I like and trust this much.</span></p>\n<p class=\"MsoNormal\"><span style=\"font-family: 'Aptos Display', sans-serif; font-size: 10pt;\"><strong>Kelly: </strong>Jen is fantastic! She listened thoughtfully to my requirements, and she worked exhaustively to find properties to match my desires. I was set on buying in Sellwood, but there was not anything that met my needs. Jen helped me to see beyond the end-of-nose and showed me a great property in Hosford-Abernethy. I loved it and ended up purchasing it. She is a consummate professional who knows her business. You are in great hands when you work with Jen!</span></p>\n<p class=\"MsoNormal\"><strong style=\"font-family: 'Aptos Display', sans-serif; font-size: 13.3333px;\">Allyson: </strong><span style=\"font-family: 'Aptos Display', sans-serif; font-size: 13.3333px;\">Jen was the best support, guide, and advocate through my first home buying process. Not only was she knowledgeable, she also prioritized my education and understanding, taking the time to explain the market and process to me and connected me with lenders who were similarly motivated to educate first time home buyers. Jen is also a creative person who will understand a buyer's vision for their new home. This was so helpful when sorting through homes to visit and when I needed her to check out homes in-person if I wasn't available. Perhaps most importantly - Jen is in business for the right reasons. I felt completely confident that her goal was the same as mine - to find me a home I would love and could afford in a city we both love. She never pressured me to spend more than I wanted nor make an offer with risky terms. I highly recommend working with Jen!</span></p>\n<p class=\"MsoNormal\"> </p>\n<p class=\"MsoNormal\"> </p>\n<p class=\"MsoNormal\"> </p>\n<p> </p>\n<p> </p>\n<p> </p>\n  </div>","excerpt":"&nbsp; &nbsp; &nbsp;","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Listing Paperwork Overview</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_lark_and_fir_realty_llc/images/broker_logo.png\" alt=\"Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  listing-paperwork-overview\">\n    <h3>It is my job to bring you an offer that you want, at the price you want, at the terms you want.</h3>\n\n<p>To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement.</p>\n\n<ol>\n  <li>First off I'm going to need basic information like your name and the address of the property we are listing for sale.</li>\n  <li>We also want to agree on what types of offers we can accept.</li>\n  <li>We need to include the agreed-upon list price.</li>\n  <li>We will also document what my compensation will be when the property is sold.</li>\n  <li>One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you?</li>\n</ol>\n\n<p>Here is some other important information we will also capture in the listing agreement.</p>\n\n<ul>\n  <li>How I handle multiple offer situations</li>\n  <li>Required disclosures</li>\n  <li>Indemnification</li>\n  <li>Fair housing</li>\n  <li>HOA details</li>\n  <li>Special Assignments?</li>\n  <li>Yard Sign</li>\n  <li>Lockbox</li>\n  <li>Is the property vacant or leased, how long?</li>\n  <li>Tax</li>\n  <li>Mediation</li>\n  <li>Was or is the house in foreclosure</li>\n  <li>Has a notice of default been issued</li>\n  <li>State laws</li>\n  <li>Internet marketing permission</li>\n</ul>\n\n<p>There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.</p>\n\n  </div>","excerpt":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement. First off I'm going to need basic information like your name and the address of the property we are listing for sale. We also want to agree on what types of offers we can accept. We need to include the agreed-upon list price. We will also document what my compensation will be when the property is sold. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you? Here is some other important information we will also capture in the listing agreement. How I handle multiple offer situations Required disclosures Indemnification Fair housing HOA details Special Assignments? Yard Sign Lockbox Is the property vacant or leased, how long? Tax Mediation Was or is the house in foreclosure Has a notice of default been issued State laws Internet marketing permission There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-page full-page cover-letter no_header\" id=\"agent-cover-letter\">\n    <div class=\"container\">\n        <div class=\"agent-logo\">\n            \n            <img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/modern_lark_and_fir_realty_llc/images/broker_logo.png\">\n        </div>\n\n      <div>\n        <p>March 13, 2026</p>\n<p> </p>\n<p>Hi [Client], </p>\n<div class=\"letter-content\">\n<div> </div>\n<div>\n<p> </p>\n<br><br>\n<div class=\"letter-content-footer\">\n<p>Sincerely,</p>\n<p>Jennifer Maffei</p>\n</div>\n</div>\n</div>\n<p> </p>\n      </div>\n    </div>\n\t</div>","excerpt":"March 13, 2026 &nbsp; Hi [Client],&nbsp; &nbsp; Sincerely, Jennifer Maffei &nbsp;","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}