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Situated in the heart of Huntington Beachs \"Golden Zone,\" this significant estate offers the rare interior scale and structural volume required for a high-end custom transformation an opportunity that is increasingly impossible to replicate in todays coastal market. The propertys centerpiece is an expansive rooftop terrace designed for enjoying legendary sunsets, complemented by multiple private balconies and an attached 2-car garage. With the essential structural \"heavy lifting\" already in place, this is a definitive equity play for the visionary buyer looking to bypass the limitations of smaller beach footprints. In a market where legacy assets of this magnitude are seldom relinquished, the window for an acquisition of this caliber is remarkably brief. This Trust Sale is a rare opportunity to secure \"A+ dirt\" before it is gone for another generation. Capitalize on the location. Define the transformation. 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There is a sizable walk-in closet that completes the space. Two additional bedrooms on the second floor with a jack and jill bath are located in a very private section of the house. The third floor offers an opportunity for a second primary suite or bonus room to use as it best suits your needs! Just a short walk down the street leads you to the blue Pacific Ocean! Walk to neighborhood shopping and dining and the famous Huntington Beach Pier! Come and enjoy the California coastal lifestyle to its fullest! \r\nTO VIEW THE VIDEO AND 3D WALK THROUGH TOUR CLICK ON THE BLUE LINK THAT SAYS 360 TOUR.","remarks_private":null,"sale_rent":null,"school_district":"Huntington Beach Union High","school_elementary":null,"school_high":null,"school_middle":null,"showing_inst":"Please call Debbie Neugebauer at\r\n714-323-6188 for showing information. 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Goldenwest.","dom":"38","garages":"2","lotdim":null,"lat":33.672509,"lon":-118.011376,"lotsize":2875.0,"mapped_status":"closed","mlsnum":"OC26009878","photo_count":"44","photos_updated_at":"2026-02-11T07:42:23","price":2200000,"price_list":2259000,"price_list_low":null,"price_list_orig":2259000,"price_list_per_sqft":833.02,"price_sold":2200000,"price_sold_per_sqft":null,"prop_sub_type":"Single Family Residence","prop_type":"Residential","remarks":"Enjoy the best of coastal living in this bright and breezy Huntington Beach oasis. This beautifully maintained 3-bedroom 2.5 bath home offers year-round sunshine, ocean air, and generous indoor-outdoor spaces designed for both relaxation and entertaining. The house also offers central A/C for those warm summer nights.\r\n\r\nEnter through the front gate to a welcoming patioyour ideal spot for morning coffee, evening gatherings, or simply soaking in the refreshing ocean breeze. Inside, the first floor features an open and spacious living room with a cozy fireplace and direct access to the patio, perfect for effortless beach-side living. Pragmatic tile flooring throughout the main level makes coming home from surf and sand a breeze.\r\n\r\nThe dining area provides plenty of room for hosting, while the chefs kitchencomplete with granite countertops, a gas range, and a built-in convection double ovensopens seamlessly to an inviting family room. Direct access from the attached garage to the kitchen adds everyday convenience.\r\n\r\nUpstairs, the primary suite feels like a private retreat with French doors leading to a serene balcony, a second fireplace, a large closets, and a spa-inspired bathroom with a soaking tub and separate shower. Two additional bedrooms share a connected jack-and-jill bathroom, and the laundry room is thoughtfully located on the second floor.\r\n\r\nCap it all off with a private rooftop deckyour own peaceful hideaway for sunbathing, star-gazing, or enjoying sunset views. \r\n\r\nThis is Huntington Beach living at its finestcomfortable, coastal, and perfectly designed for the good life. The home comes with a Cullingan water softener that is a game changer","remarks_private":"The listing agent does not guarantee the accuracy of the square footage, lot size, zoning, permits, and other information concerning the condition or features of this property provided by the seller or obtained by public records. 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This Ocean pointe home sits perfectly in the middle of the block just a quick walk  to the beautiful Pacific Ocean,dog beach and so much more...With close to 2700 Sqft this plan has an open spacious flow with a large gated patio in the front for sunsets and wine. The slider door  from the patio opens on the first level  to a living room with fireplace ,formal dining area . The family room is tucked just behind the redone chefs kitchen with quartz counters,stainless appliances include gas range ,refrigerator microwave and dishwasher.. with a breakfast nook just off the kitchen  you can open the slider to the side patio..Unusual for this dev of homes most have a wall on the property line but this house has a side yard on each side ...there is also a half bath and 2 car attached garage with direct access on the first level..the 2nd level master suite is huge with a fireplace ,sitting area and private balcony,There are 2 mirrored closets and tiled bath with separate built in tub..the up stairs  adds a walk laundry with washer /dryer included, the back 2 bedrooms are spacious with an attached full bath.For that peek at the ocean you go up tho the 3rd level with slate tiled floors ,covered patio for sunset parties..The whole house has recently been painted in side and out, new flooring..exterior lighting going in...Walk to the famous main st /restaurants and all pier activities with out that beach/vacation crowd you get close to main.","remarks_private":"all offers to Davidmacleod@aol.com\r\nno assignments -text before you show date /time..","sale_rent":null,"school_district":"Huntington Beach Union High","school_elementary":null,"school_high":"Huntington","school_middle":null,"showing_inst":"go direct ,home is professionally staged and shows gorgeous .one of the best priced in all of downtown numbered streets...\r\nsupra on house as you walk up\r\nDave 714 2715645\r\ntext is best way to communicate","sqft":2641,"sqft_source":"[\"Assessor\"]","state":"CA","status":"Closed","style":"Mediterranean","subdivision":"Downtown Area 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Features":"None","Association Y N":"No","Attached Garage Y/N":"Y","Community Features":"Street Lights, Sidewalks","Construction Materials":"Concrete, Drywall Walls","Contract Status Change Date":"2026-06-15T00:00:00","Cooling":"None","Elevation Units":"Feet","Flooring":"See Remarks","Foundation Details":"Slab","Interior Features":"Balcony, Quartz Counters, Open Floorplan","Land Fee/Land Lease":"Fee","Levels":"Three Or More","Listing Terms":"1031 Exchange, Cash To New Loan, Conventional, Cash","Lot Features":"Level, Sprinkler System","Parking Total":"3","Patio And Porch Features":"Patio, Roof Top, Deck","Pool Features":"None","Pool Private Y N":"No","Possession":"Close Plus 1 Day","Property Attached Yes/No":"No","Property Condition":"Turnkey","Road Surface Type":"Alley Paved","Roof":"Tile","Bathroom Features":"Quartz Counters, Closet in bathroom, Exhaust fan(s), Bathtub","Kitchen Features":"Kitchen Open to Family Room, Quartz Counters","Room Type":"All Bedrooms Up, Kitchen, Living Room, Family Room","Security Features":"Carbon Monoxide Detector(s), Smoke Detector(s)","Senior Community Yes/No":"No","Sewer":"Private Sewer","Spa Features":"None","Special Listing Conditions":"Standard","Utilities":"Natural Gas Connected, Sewer Connected, Cable Connected, Phone Connected, Electricity Connected, Water Connected","View":"Peek-A-Boo","Virtual Tour":"https://youtu.be/Rir-z5LX5Vg","Water Source":"Public","Window Features":"Double Pane Windows","Year Built Source":"Assessor"},"agent_list":{"table":{"id":"276976","name":"David Macleod","phone":"714-271-5645","email":"davidmacleod@aol.com"}},"agent_sell":{"table":{"id":"401115","name":"Brian Wollner","phone":"949-444-3233","email":"brianwollner@gmail.com"}},"office_list":{"table":{"name":"Coldwell Banker Realty","phone":"714-374-4459"}},"office_sell":{"table":{"name":"Compass","phone":"714-406-2880"}},"sqft_fields":{"table":{"Living Area":2641.0,"Lot Size Square Feet":2875}}},"geo_lat":"33.671178","geo_lon":"-118.011968","geo_address":null,"created_at":"2026-05-19T10:02:45.000-07:00","updated_at":"2026-06-29T23:10:37.000-07:00","hide":false,"position":7,"price":1985000,"status":"Closed","prop_type":"Single Family Residence","status_as_letter":"S","beds":3,"baths":"2.5","dom":27,"sqft":2641.0,"price_list":2099000,"price_sold":1985000,"date_list":"2026-05-08","date_sold":"2026-06-15","geo_source":null,"rating":null,"comment":null,"note":null,"street":"515 21st Street","status_as_color":"D22D2D","price_raw":1985000,"baths_full":2.0,"baths_three_quarter":null,"baths_half":1.0,"baths_quarter":null,"lotsize":2875.0,"mls_photo_proxy":"swap","adjustments":[]}],"my_recent_sales":[],"subject_property":{"id":71714676,"report_id":81737432,"address":"413 22nd Street, Huntington Beach, California 92648","geo_lat":"33.670858","geo_lon":"-118.013721","geo_address":null,"created_at":"2026-05-19T10:02:40.000-07:00","updated_at":"2026-05-19T10:04:07.000-07:00","photo_file_name":"413_22nd_ST_Hero_Photo.png","photo_content_type":"image/png","photo_file_size":3156637,"photo_updated_at":"2026-05-19T10:02:37.000-07:00","price":"2,399,000","sqft":2821,"beds":3,"baths":"2.5","geo_source":"mapbox","year_built":"1993","lot_size":"2,950","lot_dims":null,"city":"Huntington Beach","area":"","subdivision":"","style":"","taxes":"16268","garages":"","zip":"92648","price_estimate":2399000,"acres":0.067722681359045,"deleted_at":null,"sqft_type":"Living Area","land_measurement":"sqft","assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"CA","note":null,"street":"413 22nd St","city_state_zip":"Huntington Beach, CA 92648","price_range":{"min":2399000.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":"https://s3.amazonaws.com/cloudcma.assets/subject_properties/71714676/large.png?1779210157"},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"no_header\">\n    <div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Jeremiah Secrest</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n    <div class=\"tour-page agent-resume \" id=\"agent-resume\">\n      <h2>Jeremiah Secrest</h2>\r\n<h3>Affiliation:</h3>\r\n<ul>\r\n<li>First Team Real Estate</li>\r\n</ul>\r\n<h3>Experience:</h3>\r\n<ul>\r\n<li> </li>\r\n</ul>\r\n<h3>Education:</h3>\r\n<ul>\r\n<li> </li>\r\n</ul>\r\n<h3>Professional Associations:</h3>\r\n<ul>\r\n<li> </li>\r\n</ul>\r\n<h3>Personal Information:</h3>\r\n<ul>\r\n<li> </li>\r\n</ul>\n    </div>\n  </div>","excerpt":"First Team Real Estate &nbsp; &nbsp; &nbsp; &nbsp;","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">First Team Real Estate</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"tour-page agent-our-company \" id=\"agent-our-company\">\n    <p>\n\tOur company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations.  We are well known and respected in the community and our philosophies are based on both honesty and integrity.  As a client centered business, you will receive personal service and be backed by a reputable company.\n</p>\n\n<p>\n\tWe implement multi-level marketing strategies that benefit our clients with every transaction.  Our real estate agents have extensive access to information about the communities in which they deal.  This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas.  Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.\n</p>\n\n<p>\n\tOur commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.\n</p>\n\n<p>\n\tThe real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers.  This type of training is imperative if we are to be successful in obtaining top dollar on home sales.  Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.\n</p>\n\n<p>\n\tOur company is dedicated to maintaining a professional, trustworthy relationship with our clients.  One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand.  This CMA compiles the most current and accurate information relevant to the sale of your home.  Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.\n</p>\n\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">What is a CMA</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  about-cma\" id=\"about-cma\">\n  <h3 class=\"about-cma-header\">No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.</h3>\n\n  <hr>\n\n  <div class=\"about-cma-grid\">\n    <div class=\"grid wrap\">\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>What is a CMA?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How is the CMA created?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How accurate are CMAs?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n          <p>CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n          <p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.</p>\n        </div>\n      </div>\n    </div>\n  </div>\n</div>","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Marketing Action Plan</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  marketing-action-plan\">\n    <h3>Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:</h3>\n\n<ul>\n  <li>Sign and complete the Listing Agreement</li>\n</ul>\n\n<hr>\n\n<h4>First Week</h4>\n<ul>\n  <li>Enter listing into the MLS system.</li>\n  <li>Put up \"For Sale\" yard sign.</li>\n  <li>Install lock box. (optional)</li>\n  <li>Schedule time to shoot property photos.</li>\n  <li>Review showing procedure.</li>\n  <li>Prepare property flyer.</li>\n  <li>Syndicate listing to real estate websites.</li>\n</ul>\n\n<h4>Second Week</h4>\n<ul>\n  <li>Invite brokers and agents to tour home.</li>\n  <li>Begin agent to agent marketing efforts.</li>\n  <li>Review and update status.</li>\n</ul>\n\n<h4>Third Week</h4>\n<ul>\n  <li>Hold Open House.</li>\n</ul>\n\n<h4>Ongoing activities</h4>\n<ul class=\"recurring\">\n  <li>Show property to potential buyers.</li>\n  <li>Follow-up on Internet leads.</li>\n  <li>Monitor market conditions.</li>\n  <li>Monitor comparable properties for sale.</li>\n  <li>Monitor foreclosures and short sales in market.</li>\n</ul>\n\n  </div>","excerpt":"Sign and complete the Listing Agreement Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box. (optional) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"#BCBDC0\" d=\"M437.8 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3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.4-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M308.3 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM303 318.9c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM307.9 321.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M207.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.2 0 11.3 3.1 3.1 8.2 3.1 11.3 0 3.1-3.1 3.1-8.2 0-11.3-1.5-1.5-3.5-2.3-5.7-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M210.7 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM205.4 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM210.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M175.3 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M178.2 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM172.9 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM177.8 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n      </g>\n    </svg>\n  </div>\n\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n  <ul>\n    <li>Fair market value attracts buyers, overpricing never does.</li>\n    <li>The first two weeks of marketing are crucial.</li>\n    <li>The market never lies, but it can change its mind.</li>\n  </ul>\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\t<p>Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.</p>\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart importance-of-intelligent-pricing-chart-alt text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"currentColor\" d=\"M39.65 215.78v5.13l2.93 1V225l-14.2-5.29V217l14.2-5.31v3.11zm-2.37 4.34v-3.55L32 218.36zM40.5 206.15a1.8 1.8 0 0 0-.43-1.26 1.46 1.46 0 0 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<path fill=\"#fff\" d=\"M164.75 297.14a4.2 4.2 0 0 1-2.91 1.18 4.14 4.14 0 0 1-2.82-1.11l-.72.7a5.17 5.17 0 0 0 7.2-.1zM159.46 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM164.43 294.06a1.07 1.07 0 1 1 1.06-1.07 1.06 1.06 0 0 1-1.06 1.07zM294.77 236.74a8.95 8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.33z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 230.84a4.16 4.16 0 0 1-5.73.07l-.72.7a5.18 5.18 0 0 0 7.2-.09zM292.39 225.62a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 227.76a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM294.77 269.89a8.95 8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.32z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 264a4.16 4.16 0 0 1-5.73.07l-.72.7a5.17 5.17 0 0 0 7.2-.1zM292.39 258.77a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 260.91a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM294.77 303a8.95 8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 297.14a4.16 4.16 0 0 1-5.73.07l-.72.7a5.17 5.17 0 0 0 7.2-.1zM292.39 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 269.89a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.32z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 264a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 258.77a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 260.91a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 303a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 297.14a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07z\"></path>\n      <path fill=\"#231f20\" d=\"M39.11 315.29h403.78v1.54H39.11z\"></path>\n    </svg>\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\t<p>With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\t<p>If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.</p>\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.</p>\n\t<p>The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.</p>\n\t<p>Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Client Testimonials</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  testimonials\">\n    <p>Here's a list of my happy customers!</p>\n\n<p>Customer 1</p>\n\n<p>Customer 2</p>\n\n<p>Customer 3</p>\n\n  </div>","excerpt":"Here's a list of my happy customers! Customer 1 Customer 2 Customer 3","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Listing Paperwork Overview</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  listing-paperwork-overview\">\n    <h3>It is my job to bring you an offer that you want, at the price you want, at the terms you want.</h3>\n\n<p>To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement.</p>\n\n<ol>\n  <li>First off I'm going to need basic information like your name and the address of the property we are listing for sale.</li>\n  <li>We also want to agree on what types of offers we can accept.</li>\n  <li>We need to include the agreed-upon list price.</li>\n  <li>We will also document what my compensation will be when the property is sold.</li>\n  <li>One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you?</li>\n</ol>\n\n<p>Here is some other important information we will also capture in the listing agreement.</p>\n\n<ul>\n  <li>How I handle multiple offer situations</li>\n  <li>Required disclosures</li>\n  <li>Indemnification</li>\n  <li>Fair housing</li>\n  <li>HOA details</li>\n  <li>Special Assignments?</li>\n  <li>Yard Sign</li>\n  <li>Lockbox</li>\n  <li>Is the property vacant or leased, how long?</li>\n  <li>Tax</li>\n  <li>Mediation</li>\n  <li>Was or is the house in foreclosure</li>\n  <li>Has a notice of default been issued</li>\n  <li>State laws</li>\n  <li>Internet marketing permission</li>\n</ul>\n\n<p>There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.</p>\n\n  </div>","excerpt":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement. First off I'm going to need basic information like your name and the address of the property we are listing for sale. We also want to agree on what types of offers we can accept. We need to include the agreed-upon list price. We will also document what my compensation will be when the property is sold. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you? Here is some other important information we will also capture in the listing agreement. How I handle multiple offer situations Required disclosures Indemnification Fair housing HOA details Special Assignments? Yard Sign Lockbox Is the property vacant or leased, how long? Tax Mediation Was or is the house in foreclosure Has a notice of default been issued State laws Internet marketing permission There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-page  full-page cover-letter no_header\" id=\"agent-cover-letter\">\n    <div class=\"container\">\n        <div class=\"agent-logo\">\n          <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n        </div>\n\n      <div>\n        <p>May 19, 2026</p>\n\n<br>\n\n<p>Dear Dominique Pre-Listing Showcase,</p>\n\n<div class=\"letter-content\"> \n\n\t<div>\n\t\t<p>\n\t\t\tI appreciate the opportunity to share my business plan with you.\n\t\t</p>\n\n\t\t<p>\n\t\t\tIn order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you.  There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.\n\t\t</p>\n\n\t\t<p>\n\t\t\tHome buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.\n\t\t</p>\n\t</div>\n\n\t<div>\n\t\t<p>\n\t\t\tPart of this package includes a detailed copy of my personal marketing plan.  We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me.  I am sure that once you review the plan, you will feel very satisfied with me marketing your home.\n\t\t</p>\n\n\t\t<p>\n\t\t\tMy goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.\n\t\t</p>\n\n    <br>\n    <br>\n    <div class=\"letter-content-footer\">\n      <p>\n        Sincerely,\n      </p>\n      <p>Jeremiah Secrest</p>\n    </div>\n\t</div>\n\t\n</div>\n<br>\n\n      </div>\n    </div>\n\t</div>","excerpt":"May 19, 2026 Dear Dominique Pre-Listing Showcase, Jeremiah Secrest","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"<div class=\"cma-title  map-title\" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">My Recent Sales</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        <span id=\"broker-logo\">\n  <img src=\"/themes/modern_first_team_real_estate/images/broker_logo.png\" alt=\"CMA Broker Logo\">\n</span>\n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"cma-page  my-recent-sales\" id=\"my-recent-sales\">\n\n    <img src=\"https://cloudcma.com/cmas/81737432/map?height=406&amp;marker=https%3A%2F%2Fd1l7ppudhv5a01.cloudfront.net%2Fassets%2Fsubject-property-pin-9c1f5e546bc101b98f958b36c8a84890c8768428326653fa71c8f1d009364503.png&amp;modern=true&amp;my_recent_sales=true&amp;width=722\">\n\n    <div class=\"container\">\n      <table class=\"table table-small\">\n        <tr>\n          <th class=\"auto-width\"></th>\n          <th align=\"right\" class=\"auto-width\">MLS #</th>\n          <th class=\"table-address\">Address</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Beds</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Baths</th>\n          <th align=\"right\" style=\"white-space: nowrap\">SqFt</th>\n          <th align=\"right\">Price</th>\n        </tr>\n        <tbody>\n            <tr>\n              <td class=\"auto-width\">\n                <strong>1</strong>\n              </td>\n              <td align=\"right\" class=\"auto-width\">\n                <strong>Subject</strong>\n              </td>\n              <td class=\"table-address\"><strong>413 22nd St</strong></td>\n              <td align=\"center\">\n                <strong>\n                    3\n                </strong>\n              </td>\n              <td align=\"center\">\n                <strong>\n                    2.50\n                </strong>\n              </td>\n                <td align=\"right\">\n                  <strong>2,821</strong>\n                </td>\n              <td align=\"right\">\n                <strong>-</strong>\n              </td>\n            </tr>\n\n        </tbody>\n      </table>\n    </div>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}