{"report":{"id":80495889,"title":"Jose y Hilda Ochoa","prop_type":"Residential","months_back":12,"headline":"Comparative Market Analysis","prop_sub_type":"Triplex","is_web_lead":false,"links":{},"platform_client_branded_live":{}},"agent":{"email":"hector@hbuenrostro.com","guid":"2822bf0e9bbe37f701494ce7d7278169","name":"Hector Buenrostro","mobile_phone":"925-550-4009","office_phone":null,"office_address":null,"company_name":"Real Broker, LLC","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/2003313/medium.png?1774393845","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/2003313/medium.png?1774393836","website":"hectorbuenrostro.lofty.me","offerRdcToolkit":true,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":70575770,"report_id":80495889,"address":"9028 A Street, Oakland, California 94603","geo_lat":"37.748604","geo_lon":"-122.175734","geo_address":null,"created_at":"2025-10-03T21:59:55.000-07:00","updated_at":"2025-10-03T22:15:52.000-07:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":"$647,000 - $775,000","sqft":1875,"beds":5,"baths":"3.0","geo_source":"mapbox","year_built":"1948","lot_size":"6,403","lot_dims":null,"city":"Oakland","area":"","subdivision":"","style":"","taxes":"13578.06","garages":"","zip":"94603","price_estimate":647000,"acres":0.14699265381083562,"deleted_at":null,"sqft_type":"Living Area","land_measurement":null,"assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"CA","note":null,"street":"9028 A St","city_state_zip":"Oakland, CA 94603","price_range":{"min":647000.0,"max":775000.0,"sep":"-"},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"no_header\">\n    <div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Hector Buenrostro</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n    <div class=\"tour-page agent-resume \" id=\"agent-resume\">\n      <p> </p>\n<p>Hector Buenrostro is an award-winning real estate professional and marketing strategist with over 6 years of experience representing buyers, sellers, and investors across Northern California’s most dynamic markets. Recognized as a Top Zillow Agent with over 40 homes sold, Hector is known for delivering a refined, results-driven experience tailored to each client’s unique goals.</p>\n<p>Specializing in residential and investment properties, including single-family homes and multi-unit opportunities, Hector combines market expertise with a strategic approach to pricing, positioning, and negotiation. His background in banking, technology, and mortgage lending provides clients with a sophisticated understanding of the financial and structural components behind every transaction.</p>\n<p>Hector’s approach is rooted in discretion, clear communication, and elevated service. He leverages modern marketing, data-driven insights, and strong industry relationships to maximize property exposure and create competitive advantages for his clients.</p>\n<p>Bilingual in English and Spanish, Hector serves a diverse clientele with professionalism, integrity, and a commitment to excellence, ensuring every transaction is handled with precision from consultation to closing.</p>\n    </div>\n  </div>","excerpt":"  Hector Buenrostro is an award-winning real estate professional and marketing strategist with over 6 years of experience representing buyers, sellers, and investors across Northern California’s most dynamic markets. Recognized as a Top Zillow Agent with over 40 homes sold, Hector is known for delivering a refined, results-driven experience tailored to each client’s unique goals. Specializing in residential and investment properties, including single-family homes and multi-unit opportunities, Hector combines market expertise with a strategic approach to pricing, positioning, and negotiation. His background in banking, technology, and mortgage lending provides clients with a sophisticated understanding of the financial and structural components behind every transaction. Hector’s approach is rooted in discretion, clear communication, and elevated service. He leverages modern marketing, data-driven insights, and strong industry relationships to maximize property exposure and create competitive advantages for his clients. Bilingual in English and Spanish, Hector serves a diverse clientele with professionalism, integrity, and a commitment to excellence, ensuring every transaction is handled with precision from consultation to closing.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Real Broker, LLC</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"tour-page agent-our-company \" id=\"agent-our-company\">\n    <p>\n\tOur company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations.  We are well known and respected in the community and our philosophies are based on both honesty and integrity.  As a client centered business, you will receive personal service and be backed by a reputable company.\n</p>\n\n<p>\n\tWe implement multi-level marketing strategies that benefit our clients with every transaction.  Our real estate agents have extensive access to information about the communities in which they deal.  This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas.  Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.\n</p>\n\n<p>\n\tOur commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.\n</p>\n\n<p>\n\tThe real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers.  This type of training is imperative if we are to be successful in obtaining top dollar on home sales.  Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.\n</p>\n\n<p>\n\tOur company is dedicated to maintaining a professional, trustworthy relationship with our clients.  One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand.  This CMA compiles the most current and accurate information relevant to the sale of your home.  Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.\n</p>\n\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">What is a CMA</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  about-cma\" id=\"about-cma\">\n  <h3 class=\"about-cma-header\">No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.</h3>\n\n  <hr>\n\n  <div class=\"about-cma-grid\">\n    <div class=\"grid wrap\">\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>What is a CMA?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How is the CMA created?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How accurate are CMAs?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n          <p>CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n          <p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.</p>\n        </div>\n      </div>\n    </div>\n  </div>\n</div>","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Marketing Action Plan</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  marketing-action-plan\">\n    <h3>Below is an overview of the services provided as part of the marketing of your home. To be viewed for your information. Close to listing time, the first important step is to:</h3>\n<ul>\n<li>Sign and complete the Listing Agreement</li>\n</ul>\n<hr>\n<h4>First Week</h4>\n<ul>\n<li>Enter listing into the MLS system.</li>\n<li>Put up a \"For Sale\" yard sign.</li>\n<li>Install lockbox. (optional)</li>\n<li>Schedule time to shoot property photos.</li>\n<li>Review showing procedure.</li>\n<li>Prepare property flyer.</li>\n<li>Syndicate listing to real estate websites.</li>\n</ul>\n<h4>Second Week</h4>\n<ul>\n<li>Invite brokers and agents to tour the home.</li>\n<li>Begin agent to agent marketing efforts.</li>\n<li>Review and update status.</li>\n</ul>\n<h4>Third Week</h4>\n<ul>\n<li>Hold Open House.</li>\n</ul>\n<h4>Ongoing activities</h4>\n<ul class=\"recurring\">\n<li>Show property to potential buyers.</li>\n<li>Follow-up on Internet leads.</li>\n<li>Monitor market conditions.</li>\n<li>Monitor comparable properties for sale.</li>\n<li>Monitor foreclosures and short sales in the market.</li>\n</ul>\n  </div>","excerpt":"Sign and complete the Listing Agreement Enter listing into the MLS system. Put up a \"For Sale\" yard sign. Install lockbox. (optional) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour the home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in the market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"#BCBDC0\" d=\"M437.8 255.1H41.2v1.1h396.6v-1.1M437.7 297.1H41.2v1.2h396.5v-1.2M437.7 171.6H41.2v1.2h396.5v-1.2M437.7 130H41.2v1.2h396.5V130\"></path>\n      <path 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0-.4-.4-.5-.8-.5-1.3v-.5zm1.2.5c0 .2.1.4.2.6.1.1.3.2.5.2s.4-.1.5-.2c.1-.2.2-.4.2-.6v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4zm1 5.9l-.9-.5 4.3-6.8.9.5-4.3 6.8zm2-1.5c0-.5.2-1 .5-1.3.8-.7 2-.7 2.8 0 .4.4.5.8.5 1.3v.4c0 .5-.2 1-.5 1.3-.8.7-2 .7-2.8 0-.4-.3-.5-.8-.5-1.3v-.4zm1.1.5c0 .2.1.4.2.6.1.2.3.2.5.2.5 0 .7-.3.7-.8v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4z\"></path>\n      <path fill=\"#fff\" d=\"M240 159.8c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4 2.6-6.4 2.6zm0-16.9c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2s8.1 3.1 11.2 0 3.1-8.1 0-11.2c-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n      <path fill=\"#fff\" d=\"M242.9 153.9c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM237.6 148.7c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM242.6 150.8c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 .6-.5 1.1-1.1 1.1zM240.3 244.2c-4.9 0-8.9-4-8.9-9s4-8.9 9-8.9 8.9 4 8.9 9c0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2s8.1 3.1 11.2 0 3.1-8.1 0-11.2c-1.4-1.5-3.4-2.4-5.6-2.3z\"></path>\n      <path fill=\"#fff\" d=\"M243.3 238.3c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM238 233.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM242.9 235.3c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 .6-.5 1.1-1.1 1.1z\"></path>\n      <g>\n        <path fill=\"#fff\" d=\"M273 244.2c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0s3.1-8.1 0-11.2c-1.5-1.5-3.5-2.4-5.6-2.3z\"></path>\n        <path fill=\"#fff\" d=\"M275.9 238.3c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM270.6 233.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM275.6 235.3c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 .6-.5 1.1-1.1 1.1z\"></path>\n      </g>\n      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0-1.1-.5-1.1-1.1 0-.6.4-1.1 1.1-1.1-.1 0-.1 0 0 0zM242.9 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1zM272.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.4-1.5-3.4-2.3-5.6-2.3z\"></path>\n        <path fill=\"#fff\" d=\"M275.8 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM270.5 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1zM275.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        <g>\n          <path fill=\"#fff\" d=\"M305.4 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4.1 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.4-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M308.3 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM303 318.9c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM307.9 321.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M207.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.2 0 11.3 3.1 3.1 8.2 3.1 11.3 0 3.1-3.1 3.1-8.2 0-11.3-1.5-1.5-3.5-2.3-5.7-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M210.7 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM205.4 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM210.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M175.3 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M178.2 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM172.9 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM177.8 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n      </g>\n    </svg>\n  </div>\n\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n  <ul>\n    <li>Fair market value attracts buyers, overpricing never does.</li>\n    <li>The first two weeks of marketing are crucial.</li>\n    <li>The market never lies, but it can change its mind.</li>\n  </ul>\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\t<p>Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.</p>\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart importance-of-intelligent-pricing-chart-alt text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"currentColor\" d=\"M39.65 215.78v5.13l2.93 1V225l-14.2-5.29V217l14.2-5.31v3.11zm-2.37 4.34v-3.55L32 218.36zM40.5 206.15a1.8 1.8 0 0 0-.43-1.26 1.46 1.46 0 0 0-1.14-.51v-2.64a3.6 3.6 0 0 1 2 .58 3.87 3.87 0 0 1 1.38 1.58 4.89 4.89 0 0 1 .5 2.21 4.6 4.6 0 0 1-1.44 3.57 5.71 5.71 0 0 1-4 1.3h-.18a5.66 5.66 0 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315.29h403.78v1.54H39.11z\"></path>\n    </svg>\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\t<p>With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\t<p>If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.</p>\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.</p>\n\t<p>The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.</p>\n\t<p>Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Client Testimonials</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  testimonials\">\n    <p><a href=\"https://www.google.com/maps/place/Hector+Buenrostro,+REALTOR+%7C+Exp+Realty+of+California/@37.843064,-121.9892334,10z/data=!4m8!3m7!1s0x808ff337682500a9:0xc7581a927d7399a6!8m2!3d37.843064!4d-121.9892334!9m1!1b1!16s%2Fg%2F11n87sxltt?entry=ttu&amp;g_ep=EgoyMDI1MDUyMS4wIKXMDSoASAFQAw%3D%3D\">Google Reviews 5.0</a></p>\n<p> </p>\n  </div>","excerpt":"<a href=\"https://www.google.com/maps/place/Hector+Buenrostro,+REALTOR+%7C+Exp+Realty+of+California/@37.843064,-121.9892334,10z/data=!4m8!3m7!1s0x808ff337682500a9:0xc7581a927d7399a6!8m2!3d37.843064!4d-121.9892334!9m1!1b1!16s%2Fg%2F11n87sxltt?entry=ttu&amp;g_ep=EgoyMDI1MDUyMS4wIKXMDSoASAFQAw%3D%3D\">Google Reviews 5.0</a> &nbsp;","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Listing Paperwork Overview</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  listing-paperwork-overview\">\n    <h1>Seller Pricing Recommendation</h1>\n<h2>19 Renoir Ct. – Oakley, CA</h2>\n<p class=\"isSelectedEnd\">After reviewing the recent comparable sales and current market activity, my recommendation is to open the market at <strong>$730,000</strong> and monitor buyer reaction closely during the first 1–2 weekends on the market.</p>\n<p class=\"isSelectedEnd\">There have been recent nearby sales of similar homes that have closed around the <strong>$730K range</strong>, even with slightly smaller square footage. While some of those homes are newer construction, the subject property still offers strong value with approximately <strong>2,520 SqFt</strong> and the added benefit of functioning as a <strong>4-bedroom home</strong>.</p>\n<p class=\"isSelectedEnd\">The goal with this pricing strategy is to:</p>\n<ul data-spread=\"false\">\n<li>Test the upper end of the market</li>\n<li>See how buyers respond</li>\n<li>Create room for negotiation if needed</li>\n<li>Avoid underpricing too early in a market where buyers are still active for well-positioned homes</li>\n</ul>\n<p class=\"isSelectedEnd\">Current market conditions show that:</p>\n<ul data-spread=\"false\">\n<li>Buyers are still paying close to asking price when homes are priced correctly</li>\n<li>Days on market have improved recently</li>\n<li>Inventory has increased, making pricing and presentation more important than ever</li>\n</ul>\n<p class=\"isSelectedEnd\">Because the market is competitive, the first 7–14 days will tell us everything:</p>\n<ul data-spread=\"false\">\n<li>Strong showing activity = pricing is supported</li>\n<li>Limited activity = quick adjustment may be needed to stay ahead of the market</li>\n</ul>\n<h3>Recommended Strategy</h3>\n<ul data-spread=\"false\">\n<li>Launch at: <strong>$730,000</strong>\n</li>\n<li>Professionally prepare and market the home</li>\n<li>Monitor showing activity and buyer feedback closely</li>\n<li>Reevaluate pricing after the first 2 weekends if necessary</li>\n</ul>\n<p>I believe this gives us the opportunity to maximize exposure while still staying within a realistic market-supported range.</p>\n  </div>","excerpt":"Test the upper end of the market See how buyers respond Create room for negotiation if needed Avoid underpricing too early in a market where buyers are still active for well-positioned homes Buyers are still paying close to asking price when homes are priced correctly Days on market have improved recently Inventory has increased, making pricing and presentation more important than ever Strong showing activity = pricing is supported Limited activity = quick adjustment may be needed to stay ahead of the market Launch at: <strong>$730,000</strong> Professionally prepare and market the home Monitor showing activity and buyer feedback closely Reevaluate pricing after the first 2 weekends if necessary I believe this gives us the opportunity to maximize exposure while still staying within a realistic market-supported range.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-page  full-page cover-letter no_header\" id=\"agent-cover-letter\">\n    <div class=\"container\">\n        <div class=\"agent-logo\">\n          <img src=\"https://s3.amazonaws.com/cloudcma.assets/logos/2003313/medium.png?1774393845\">\n        </div>\n\n      <div>\n        <p>October 03, 2025</p>\n<p> </p>\n<p>Dear Daniel,</p>\n<p>I appreciate the opportunity to share my business plan with you.</p>\n<p>In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.</p>\n<p>Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.</p>\n<p>Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home.</p>\n<p>My goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.</p>\n<p> </p>\n<p>Sincerely,</p>\n<p>Hector Buenrostro</p>\n      </div>\n    </div>\n\t</div>","excerpt":"October 03, 2025 &nbsp; Dear Daniel, I appreciate the opportunity to share my business plan with you. In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market. Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers. Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home. My goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home. &nbsp; Sincerely, Hector Buenrostro","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"<div class=\"cma-title  map-title\" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">My Recent Sales</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"cma-page  my-recent-sales\" id=\"my-recent-sales\">\n\n    <img src=\"https://cloudcma.com/cmas/80495889/map?height=406&amp;marker=https%3A%2F%2Fd1l7ppudhv5a01.cloudfront.net%2Fassets%2Fsubject-property-pin-9c1f5e546bc101b98f958b36c8a84890c8768428326653fa71c8f1d009364503.png&amp;modern=true&amp;my_recent_sales=true&amp;width=722\">\n\n    <div class=\"container\">\n      <table class=\"table table-small\">\n        <tr>\n          <th class=\"auto-width\"></th>\n          <th align=\"right\" class=\"auto-width\">MLS #</th>\n          <th class=\"table-address\">Address</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Beds</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Baths</th>\n          \n          <th align=\"right\">Price</th>\n        </tr>\n        <tbody>\n            <tr>\n              <td class=\"auto-width\">\n                <strong>1</strong>\n              </td>\n              <td align=\"right\" class=\"auto-width\">\n                <strong>Subject</strong>\n              </td>\n              <td class=\"table-address\"><strong>9028 A St</strong></td>\n              <td align=\"center\">\n                <strong>\n                    5\n                </strong>\n              </td>\n              <td align=\"center\">\n                <strong>\n                    3.00\n                </strong>\n              </td>\n              <td align=\"right\">\n                <strong>-</strong>\n              </td>\n            </tr>\n\n        </tbody>\n      </table>\n    </div>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"pricing","title":"Pricing ","footer_title":"Pricing ","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Pricing </span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n\t<div class=\"cma-page  custom \" id=\"custom\">\n\t\t<h1>Seller Pricing Recommendation</h1>\n<h2>19 Renoir Ct. – Oakley, CA</h2>\n<p class=\"isSelectedEnd\">After reviewing the recent comparable sales and current market activity, my recommendation is to open the market at <strong>$730,000</strong> and monitor buyer reaction closely during the first 1–2 weekends on the market.</p>\n<p class=\"isSelectedEnd\">There have been recent nearby sales of similar homes that have closed around the <strong>$730K range</strong>, even with slightly smaller square footage. While some of those homes are newer construction, the subject property still offers strong value with approximately <strong>2,520 SqFt</strong> and the added benefit of functioning as a <strong>4-bedroom home</strong>.</p>\n<p class=\"isSelectedEnd\">The goal with this pricing strategy is to:</p>\n<ul data-spread=\"false\">\n<li>Test the upper end of the market</li>\n<li>See how buyers respond</li>\n<li>Create room for negotiation if needed</li>\n<li>Avoid underpricing too early in a market where buyers are still active for well-positioned homes</li>\n</ul>\n<p class=\"isSelectedEnd\">Current market conditions show that:</p>\n<ul data-spread=\"false\">\n<li>Buyers are still paying close to asking price when homes are priced correctly</li>\n<li>Days on market have improved recently</li>\n<li>Inventory has increased, making pricing and presentation more important than ever</li>\n</ul>\n<p class=\"isSelectedEnd\">Because the market is competitive, the first 7–14 days will tell us everything:</p>\n<ul data-spread=\"false\">\n<li>Strong showing activity = pricing is supported</li>\n<li>Limited activity = quick adjustment may be needed to stay ahead of the market</li>\n</ul>\n<h3>Recommended Strategy</h3>\n<ul data-spread=\"false\">\n<li>Launch at: <strong>$730,000</strong>\n</li>\n<li>Professionally prepare and market the home</li>\n<li>Monitor showing activity and buyer feedback closely</li>\n<li>Reevaluate pricing after the first 2 weekends if necessary</li>\n</ul>\n<p>I believe this gives us the opportunity to maximize exposure while still staying within a realistic market-supported range.</p>\n\t</div>","excerpt":"Test the upper end of the market See how buyers respond Create room for negotiation if needed Avoid underpricing too early in a market where buyers are still active for well-positioned homes Buyers are still paying close to asking price when homes are priced correctly Days on market have improved recently Inventory has increased, making pricing and presentation more important than ever Strong showing activity = pricing is supported Limited activity = quick adjustment may be needed to stay ahead of the market Launch at: <strong>$730,000</strong> Professionally prepare and market the home Monitor showing activity and buyer feedback closely Reevaluate pricing after the first 2 weekends if necessary I believe this gives us the opportunity to maximize exposure while still staying within a realistic market-supported range.","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}