{"report":{"id":80254464,"title":"Billy Gene Greenwood","prop_type":"Residential","months_back":12,"headline":"Comparative Market Analysis","prop_sub_type":"Single Family Residence","is_web_lead":false,"links":{"agent-resume":{"key":"agent-resume","isHidden":false,"sortOrder":0},"my-recent-sales":{"key":"my-recent-sales","isHidden":true,"sortOrder":1},"our-company":{"key":"our-company","isHidden":false,"sortOrder":2},"what-is-a-cma":{"key":"what-is-a-cma","isHidden":false,"sortOrder":3},"multiple-listing-service-seller":{"key":"multiple-listing-service-seller","isHidden":false,"sortOrder":4},"multiple-listing-service-buyer":{"key":"multiple-listing-service-buyer","isHidden":true,"sortOrder":5},"comps":{"key":"comps","isHidden":false,"sortOrder":6},"average-pricing":{"key":"average-pricing","isHidden":false,"sortOrder":7},"average-price-per-sqft":{"key":"average-price-per-sqft","isHidden":false,"sortOrder":8},"time-to-sell":{"key":"time-to-sell","isHidden":false,"sortOrder":9},"online-valuations":{"key":"online-valuations","isHidden":false,"sortOrder":10},"suggested-list-price":{"key":"suggested-list-price","isHidden":false,"sortOrder":11},"marketing-action-plan":{"key":"marketing-action-plan","isHidden":false,"sortOrder":12},"money-distribution":{"key":"money-distribution","isHidden":false,"sortOrder":13},"importance-of-intelligent-pricing":{"key":"importance-of-intelligent-pricing","isHidden":false,"sortOrder":14},"client-testimonials":{"key":"client-testimonials","isHidden":false,"sortOrder":15},"listing-paperwork-overview":{"key":"listing-paperwork-overview","isHidden":false,"sortOrder":16},"cover-letter":{"key":"cover-letter","isHidden":true,"sortOrder":17},"listing/1253660896":{"key":"listing/1253660896","isHidden":false,"sortOrder":0},"listing/1253660902":{"key":"listing/1253660902","isHidden":false,"sortOrder":1},"listing/1253660908":{"key":"listing/1253660908","isHidden":false,"sortOrder":2},"listing/1253660920":{"key":"listing/1253660920","isHidden":false,"sortOrder":3},"listing/1253660923":{"key":"listing/1253660923","isHidden":true,"sortOrder":4},"listing/1253660926":{"key":"listing/1253660926","isHidden":false,"sortOrder":5},"listing/1253660929":{"key":"listing/1253660929","isHidden":false,"sortOrder":6},"listing/1253660932":{"key":"listing/1253660932","isHidden":false,"sortOrder":7},"listing/1253660917":{"key":"listing/1253660917","isHidden":false,"sortOrder":8}},"platform_client_branded_live":{}},"agent":{"email":"kevin@kevindayrealestate.com","guid":"d0267947000f0520d681407248ae5aee","name":"Kevin Day","mobile_phone":"469.583.2527","office_phone":null,"office_address":null,"company_name":"Central Metro Realty, LLC","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/454926/medium.jpg?1762536083","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/454926/medium.jpg?1733837109","website":null,"offerRdcToolkit":true,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":70353617,"report_id":80254464,"address":"4805 Shands Drive, Mesquite, Texas 75150","geo_lat":"32.83399","geo_lon":"-96.640518","geo_address":null,"created_at":"2025-08-24T09:35:10.000-07:00","updated_at":"2025-08-24T09:40:32.000-07:00","photo_file_name":"Screenshot_2025-08-24_at_11.29.38 AM.png","photo_content_type":"image/png","photo_file_size":1330436,"photo_updated_at":"2025-08-24T09:35:07.000-07:00","price":"219995 to 239995","sqft":1572,"beds":3,"baths":"2.0","geo_source":"mapbox","year_built":"1970","lot_size":"7,919","lot_dims":null,"city":"","area":"","subdivision":"Shands Estates","style":"Contemp","taxes":"1800","garages":"2","zip":"75150","price_estimate":219995,"acres":0.18179522497704315,"deleted_at":null,"sqft_type":"Living Area","land_measurement":null,"assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"TX","note":null,"street":"4805 Shands Dr","city_state_zip":"Mesquite, TX 75150","price_range":{"min":219995.0,"max":239995.0,"sep":"to"},"net_sheet_items":[],"photo":"https://s3.amazonaws.com/cloudcma.assets/subject_properties/70353617/large.png?1756053307"},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"no_header\">\n    <div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Kevin Day</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n    <div class=\"tour-page agent-resume \" id=\"agent-resume\">\n      <h1 style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 0px; padding: 0px; font-weight: 500; text-rendering: optimizelegibility; font-size: 18px; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\"><strong>In the Beginning</strong></h1>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\"> </p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">AKA the Unofficial Ambassador of Dallas for his relocation skills, Kevin Day was born in west Texas outside of Lubbock in a small town called Littlefield, and was raised in Dallas, Texas from the age of two. Right out of high school Kevin went on tour with Ice Capades and spent the next 12 years as a professional figure skater (Soloist and Pairs, with partner Elisa Curtis).</p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">He was featured in countless tours, television specials and stage shows that included touring coast to coast in North America, and living for extended times in Japan and Russia. Skating career highlights include touring with Ice Capades, being tasked with the casting and choreography for the 1993 Olympic Festival in San Antonio at the (then) newly built Alamodome, and being featured at Radio City Music Hall with the Rockettes during their annual holiday review \"The Radio City Music Hall Christmas Spectacular.\"</p>\n<h1 style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-weight: 500; text-rendering: optimizelegibility; font-size: 18px; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\"><strong>Transition into Real Estate</strong></h1>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">His transition from life as a 80's and 90's D list celebrity was bumpy, but once he landed on his feet Kevin started writing about, buying, selling, managing and marketing exceptional real estate.</p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">Kevin entered the real estate industry in 1993, and set out to prove himself as an exceptional marketing wizard in residential real estate using a new-fangled digital media platform called the <em style=\"font-family: inherit; -webkit-font-smoothing: antialiased; line-height: inherit; box-sizing: border-box;\">\"world wide web.\"</em> As his career advanced he found his stride working with his unique digital marketing style.</p>\n<h1 style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-weight: 500; text-rendering: optimizelegibility; font-size: 18px; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\"><strong style=\"font-family: inherit; -webkit-font-smoothing: antialiased; line-height: inherit; box-sizing: border-box;\">Recent Accolades</strong></h1>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">Kevin closed out the first quarter of 2023 in the top 2% of sales volume out of 27,000 licensed real estate professionals in the Dallas area. </p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">To this day Kevin is a recognized expert in the realm of digital marketing of residential real estate in both sales and leasing with custom built marketing websites, exceptional photography, virtual reality walk through tours, floor plans, video production and stunning aerial photography and video.</p>\n<h1 style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-weight: 500; text-rendering: optimizelegibility; font-size: 18px; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\"><strong>Today</strong></h1>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">Presently Kevin lives in Dallas with his beloved dog Dingo and in his free time he enjoys cooking for friends, family, and working with local charities that provide meals to those in need.</p>\n<p style=\"font-family: 'Helvetica Neue', Helvetica, 'Segoe UI', Ubuntu, Arial, sans-serif; -webkit-font-smoothing: antialiased; line-height: 1.6; color: #444444; box-sizing: border-box; margin: 20px 0px 0px; padding: 0px; font-size: 18px; text-rendering: optimizelegibility; font-stretch: normal; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; overflow-wrap: break-word;\">He aims to provide the highest level of service to his clients and takes deep pride in helping them achieve their real estate, and long term financial goals.</p>\n    </div>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Central Metro Realty, LLC</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"tour-page agent-our-company \" id=\"agent-our-company\">\n    <p style=\"text-align: center;\"><strong>Central Metro Realty is a locally-owned real estate brokerage that is headquartered in Austin, Texas. </strong></p>\n<p>Since 2008 our agents have been assisting clients with the buying and selling of real property and are prepared to handle any of your real estate needs. Central Metro Realty agents go above the call of duty for their clients and know that buying or selling a home can be just as stressful as it is exciting, and are prepared to assist you and keep you knowledgeable about the process every step of the way.</p>\n<p><img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"CM-Logo.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/465172/original.png\" alt=\"\"></p>\n<p> </p>\n<p>Founded in 2008, Jason Huval &amp; Nick Nowak envisioned a better model for real estate that empowered the agents and not a large brand name. From the beginning, the biggest priority of our firm and the agents who work for us is a customer-focused approach to the business. Navigating any real estate deal can be confusing at times and our agents are focused on providing timely and accurate information to their clients as they progress through a transaction. When you decide to work with a Central Metro agent you are working with a professional who is dedicated to a great result for you and one who has the support of an entire firm behind them!</p>\n  </div>","excerpt":"Since 2008 our agents have been assisting clients with the buying and selling of real property and are prepared to handle any of your real estate needs. Central Metro Realty agents go above the call of duty for their clients and know that buying or selling a home can be just as stressful as it is exciting, and are prepared to assist you and keep you knowledgeable about the process every step of the way. <img style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"CM-Logo.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/465172/original.png\" alt=\"\" /> &nbsp; Founded in 2008, Jason Huval &amp; Nick Nowak envisioned a better model for real estate that empowered the agents and not a large brand name. From the beginning, the biggest priority of our firm and the agents who work for us is a customer-focused approach to the business. Navigating any real estate deal can be confusing at times and our agents are focused on providing timely and accurate information to their clients as they progress through a transaction. When you decide to work with a Central Metro agent you are working with a professional who is dedicated to a great result for you and one who has the support of an entire firm behind them!","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">What is a CMA</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  about-cma\" id=\"about-cma\">\n  <h3 class=\"about-cma-header\">No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.</h3>\n\n  <hr>\n\n  <div class=\"about-cma-grid\">\n    <div class=\"grid wrap\">\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>What is a CMA?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How is the CMA created?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How accurate are CMAs?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n          <p>CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n          <p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.</p>\n        </div>\n      </div>\n    </div>\n  </div>\n</div>","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Marketing Action Plan</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  marketing-action-plan\">\n    <h3>Importnat first steps are:</h3>\n<ul>\n<li style=\"text-align: left;\">Sign and complete the Listing Agreement</li>\n<li style=\"text-align: left;\">Walk thourgh and mentally prep and stage the home</li>\n<li style=\"text-align: left;\">Schedule photographer</li>\n<li style=\"text-align: left;\">Schedule aerial photographer</li>\n<li style=\"text-align: left;\">Schedule 3D virtual tour photographer</li>\n<li style=\"text-align: left;\">Schedule videographer.</li>\n<li style=\"text-align: left;\">Complete the Sellers Disclosure Notice (aka SDN)</li>\n</ul>\n<hr>\n<h4>First Week PRE-LAUNCH</h4>\n<ul>\n<li style=\"text-align: left;\">Enter listing into the MLS system as COMING SOON </li>\n<li style=\"text-align: left;\">Create property website with address (example: 5115seapines.com).</li>\n<li style=\"text-align: left;\">Install lock box. </li>\n<li style=\"text-align: left;\">Review showing procedure.</li>\n<li style=\"text-align: left;\">Edit and produce property video.</li>\n<li style=\"text-align: left;\">Edit and produce 3D virtual tour.</li>\n<li style=\"text-align: left;\">Edit and produce floorplan rendering.</li>\n<li style=\"text-align: left;\">Prep for launch day, usually Thursday afternoons.</li>\n</ul>\n<h4>Second Week LAUNCH WEEK</h4>\n<ul>\n<li style=\"text-align: left;\">Go live in the MLS as ACTIVE</li>\n<li style=\"text-align: left;\">Start showings</li>\n<li style=\"text-align: left;\">Syndicate listing to real estate websites.</li>\n<li style=\"text-align: left;\">Invite brokers and agents to tour home via 3D virtual tour.</li>\n<li style=\"text-align: left;\">Text property website to every selling and listing agent that has done business in the immedate neighborhoods and subdivisions in the past 6 months.</li>\n<li style=\"text-align: left;\">Postcard to subdivision inviting them to our ONLINE OPEN HOUSE® available 24/7 via 3D virtual tour.</li>\n</ul>\n<h4>Ongoing activities</h4>\n<ul class=\"recurring\">\n<li style=\"text-align: left;\">Manage showings.</li>\n<li style=\"text-align: left;\">Solicit Agent and Broker feed back</li>\n<li style=\"text-align: left;\">Follow-up on Internet leads.</li>\n<li style=\"text-align: left;\">Monitor market conditions.</li>\n<li style=\"text-align: left;\">Monitor comparable properties for sale.</li>\n<li style=\"text-align: left;\">Represent and negoiate in the sellers best interest.</li>\n</ul>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"#BCBDC0\" d=\"M437.8 255.1H41.2v1.1h396.6v-1.1M437.7 297.1H41.2v1.2h396.5v-1.2M437.7 171.6H41.2v1.2h396.5v-1.2M437.7 130H41.2v1.2h396.5V130\"></path>\n      <path fill=\"#231F20\" d=\"M41.2 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d=\"M308.3 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM303 318.9c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM307.9 321.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M207.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.2 0 11.3 3.1 3.1 8.2 3.1 11.3 0 3.1-3.1 3.1-8.2 0-11.3-1.5-1.5-3.5-2.3-5.7-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M210.7 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM205.4 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM210.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M175.3 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M178.2 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM172.9 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM177.8 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n      </g>\n    </svg>\n  </div>\n\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n  <ul>\n    <li>Fair market value attracts buyers, overpricing never does.</li>\n    <li>The first two weeks of marketing are crucial.</li>\n    <li>The market never lies, but it can change its mind.</li>\n  </ul>\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\t<p>Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.</p>\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart importance-of-intelligent-pricing-chart-alt text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"currentColor\" d=\"M39.65 215.78v5.13l2.93 1V225l-14.2-5.29V217l14.2-5.31v3.11zm-2.37 4.34v-3.55L32 218.36zM40.5 206.15a1.8 1.8 0 0 0-.43-1.26 1.46 1.46 0 0 0-1.14-.51v-2.64a3.6 3.6 0 0 1 2 .58 3.87 3.87 0 0 1 1.38 1.58 4.89 4.89 0 0 1 .5 2.21 4.6 4.6 0 0 1-1.44 3.57 5.71 5.71 0 0 1-4 1.3h-.18a5.66 5.66 0 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1.07 1.07 0 0 1 1.07-1.07zM164.43 294.06a1.07 1.07 0 1 1 1.06-1.07 1.06 1.06 0 0 1-1.06 1.07zM294.77 236.74a8.95 8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.33z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 230.84a4.16 4.16 0 0 1-5.73.07l-.72.7a5.18 5.18 0 0 0 7.2-.09zM292.39 225.62a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 227.76a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM294.77 269.89a8.95 8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.32z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 264a4.16 4.16 0 0 1-5.73.07l-.72.7a5.17 5.17 0 0 0 7.2-.1zM292.39 258.77a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 260.91a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM294.77 303a8.95 8.95 0 1 1 6.33-2.62 8.92 8.92 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.91 7.91 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M297.68 297.14a4.16 4.16 0 0 1-5.73.07l-.72.7a5.17 5.17 0 0 0 7.2-.1zM292.39 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM297.36 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 269.89a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.32z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 264a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 258.77a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 260.91a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07zM423.51 303a8.95 8.95 0 1 1 6.33-2.62 8.9 8.9 0 0 1-6.33 2.62zm0-16.9a8 8 0 1 0 5.62 2.33 7.89 7.89 0 0 0-5.62-2.29z\"></path>\n      <path fill=\"#fff\" d=\"M426.42 297.14a4.17 4.17 0 0 1-5.74.07l-.72.7a5.18 5.18 0 0 0 7.21-.1zM421.12 291.92a1.07 1.07 0 1 1-1.07 1.07 1.07 1.07 0 0 1 1.07-1.07zM426.09 294.06a1.07 1.07 0 1 1 1.07-1.07 1.07 1.07 0 0 1-1.07 1.07z\"></path>\n      <path fill=\"#231f20\" d=\"M39.11 315.29h403.78v1.54H39.11z\"></path>\n    </svg>\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\t<p>With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\t<p>If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.</p>\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.</p>\n\t<p>The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.</p>\n\t<p>Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Client Testimonials</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  testimonials\">\n    <p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><img src=\"https://u.realgeeks.media/kevindayrealestate/starsv2.png\" alt=\"\" width=\"200\" height=\"41\"></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><strong style=\"font-size: 12pt;\">Samia A</strong></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt; caret-color: #2a2a33; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif;\">Kevin has been helping me find great homes in Dallas since 2020 and he's the first person I reach out to when I'm planning a move. He's attentive, extremely well-informed about Dallas neighborhoods and is meticulous with details - which is extremely helpful when weighing the pros and cons between listings. I'm always ready to share his contact whenever someone is looking for a new place because I know that they'll be well take care of!</span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><img src=\"https://u.realgeeks.media/kevindayrealestate/starsv2.png\" alt=\"\" width=\"200\" height=\"41\"></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt;\"><strong>Brittany H</strong></span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt; caret-color: #2a2a33; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif;\">Kevin did such a great job helping me and my boyfriend into our new home!! The process was seamless and perfect! He ensure that our house was ready for move-in. He was able to assist through the application process and made it a breeze! Extremely responsive and genuinely cares about his clients.</span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><img src=\"https://u.realgeeks.media/kevindayrealestate/starsv2.png\" alt=\"\" width=\"200\" height=\"41\"></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt;\"><strong>Brian P</strong></span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt; caret-color: #2a2a33; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif;\">Kevin Day is a consummate professional and a breath of fresh air in the real estate world. The decision to sell my home was not an easy one, but once I made that decision, I knew Kevin Day was the right agent. Kevin came prepared to our first meeting with full market knowledge, the history of the property, took the time to listen to my needs, and helped me understand the entire process. He earned my trust on day one and helped set realistic expectations every step of the way. We set a fair market price for my home and Kevin got to work! When it came time list my property, Kevin’s professionalism and individualized touch continued to shine. We went through every room, quickly identified all the best features and details, and it resulted in two showings on day one! I still am in shock at how fast it went and how authentic Kevin was the entire time. My home went pending after the third showing and within 2 weeks of being listed. Kevin reassured me on the process, answered even more questions (there is always more questions), and helped guide me all the way to the closing. You do not get this level of service, professionalism, and authenticity from just anyone, but you will get it from Kevin Day.</span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><img src=\"https://u.realgeeks.media/kevindayrealestate/starsv2.png\" alt=\"\" width=\"200\" height=\"41\"></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt;\"><strong>Jennifer T</strong></span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt;\">Kevin's Fantastic! Smart, perceptive and humorous - he made my move to Dallas streamlined and fun, I came in from out of town and he'd prepped the perfect properties to show me, with the result that I was sorted and settled within a week! While I'm just renting now, I look forward to purchasing a home with his professional help in the future. </span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><img src=\"https://u.realgeeks.media/kevindayrealestate/starsv2.png\" alt=\"\" width=\"200\" height=\"41\"></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt;\"><strong>Ryan F</strong></span></p>\n<p style=\"font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 11px;\"><span style=\"font-size: 12pt;\">Kevin is the walking definition of the term \"drawing attention.\" If you know Kevin, then you already realize this. If you don't, you should know him. When selling a home there is nothing more important than creating buzz around your home, especially in a market as hot as Dallas. Why wouldn't you want someone that marketing comes as naturally to as breathing?</span></p>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Listing Paperwork Overview</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  listing-paperwork-overview\">\n    <h3>It is my job to find you an offer that you want, at the price you want, on the terms that work for you.</h3>\n<p>To begin that process we need to complete the listing agreement paperwork. During this fact finding, discovery time we will talk about what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you?</p>\n<p>We also need to decide on types of offers you will accept, the list price, sign all docs and (where applicable) required disclosures, HOA details, and just the over all front end heavy lifting. Lets get these details out of the way so we can focus on marketing production, and the distribution of information and marketing materals to agents, brokers and buyers.</p>\n<p>My team and I are ready to put all of this into motion when you are. Next, let's prepare to recieve offers, pack and move! </p>\n  </div>","excerpt":"To begin that process we need to complete the listing agreement paperwork. During this fact finding, discovery time we will talk about&nbsp;what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you? We also need to decide on types of offers you will accept, the list price, sign all docs and (where applicable) required disclosures, HOA details, and just the over all front end heavy lifting. Lets get these details out of the way so we can focus on marketing production, and the distribution of information and marketing materals to agents, brokers and buyers. My team and I are ready to put all of this into motion when you are. Next, let's prepare to recieve offers, pack and move!&nbsp;","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-page  full-page cover-letter no_header\" id=\"agent-cover-letter\">\n    <div class=\"container\">\n        <div class=\"agent-logo\">\n          <img src=\"https://s3.amazonaws.com/cloudcma.assets/logos/454926/medium.jpg?1762536083\">\n        </div>\n\n      <div>\n        <p>August 24, 2025</p>\n<p> </p>\n<p>Dear Billy Gene Greenwood,</p>\n<p>In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA). There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home competitively.</p>\n<p>Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.</p>\n<p>Part of this package includes a detailed copy of my personal marketing plan. I am recognized expert in the realm of digital marketing of residential real estate in both sales and leasing with custom built marketing websites, exceptional photography, virtual reality walk through tours, floor plans, print media (flyers / postcards) video production and stunning aerial photography and video. A few local realtors do some of these but few, if any, do all. </p>\n<p>My goal is to help you sell your home at the highest price possible, as quickly as possible, at a price and terms that fit your needs. I look forward to visiting with you more about all of this.</p>\n<p>Sincerely,</p>\n<p>Kevin Day</p>\n      </div>\n    </div>\n\t</div>","excerpt":"August 24, 2025 &nbsp; Dear Billy Gene Greenwood, In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA). There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home competitively. Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers. Part of this package includes a detailed copy of my personal marketing plan. I am recognized expert in the realm of digital marketing of residential real estate in both sales and leasing with custom built marketing websites, exceptional photography, virtual reality walk through tours, floor plans, print media (flyers / postcards) video production and stunning aerial photography and video. A few local realtors do some of these but few, if any, do all.&nbsp; My goal is to help you sell your home at the highest price possible, as quickly as possible, at a price and terms that fit your needs. I look forward to visiting with you more about all of this. Sincerely, Kevin Day","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"<div class=\"cma-title  map-title\" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">My Recent Sales</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"cma-page  my-recent-sales\" id=\"my-recent-sales\">\n\n    <img src=\"https://cloudcma.com/cmas/80254464/map?height=406&amp;marker=https%3A%2F%2Fd1l7ppudhv5a01.cloudfront.net%2Fassets%2Fsubject-property-pin-9c1f5e546bc101b98f958b36c8a84890c8768428326653fa71c8f1d009364503.png&amp;modern=true&amp;my_recent_sales=true&amp;width=722\">\n\n    <div class=\"container\">\n      <table class=\"table table-small\">\n        <tr>\n          <th class=\"auto-width\"></th>\n          <th align=\"right\" class=\"auto-width\">MLS #</th>\n          <th class=\"table-address\">Address</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Beds</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Baths</th>\n          \n          <th align=\"right\">Price</th>\n        </tr>\n        <tbody>\n            <tr>\n              <td class=\"auto-width\">\n                <strong>1</strong>\n              </td>\n              <td align=\"right\" class=\"auto-width\">\n                <strong>Subject</strong>\n              </td>\n              <td class=\"table-address\"><strong>4805 Shands Dr</strong></td>\n              <td align=\"center\">\n                <strong>\n                    3\n                </strong>\n              </td>\n              <td align=\"center\">\n                <strong>\n                    2.00\n                </strong>\n              </td>\n              <td align=\"right\">\n                <strong>-</strong>\n              </td>\n            </tr>\n\n        </tbody>\n      </table>\n    </div>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}