{"report":{"id":76735409,"title":"Magnolia Pointe Update Comps Last 90 Days Feb 2nd, 2024","prop_type":"Residential","months_back":12,"headline":"Comparative Market Analysis","prop_sub_type":"Single Family Residence","is_web_lead":false,"links":{"agent-resume":{"key":"agent-resume","isHidden":false,"sortOrder":0},"our-company":{"key":"our-company","isHidden":false,"sortOrder":1},"what-is-a-cma":{"key":"what-is-a-cma","isHidden":false,"sortOrder":2},"multiple-listing-service-seller":{"key":"multiple-listing-service-seller","isHidden":false,"sortOrder":3},"multiple-listing-service-buyer":{"key":"multiple-listing-service-buyer","isHidden":true,"sortOrder":4},"marketing-action-plan":{"key":"marketing-action-plan","isHidden":false,"sortOrder":5},"importance-of-intelligent-pricing":{"key":"importance-of-intelligent-pricing","isHidden":false,"sortOrder":6},"client-testimonials":{"key":"client-testimonials","isHidden":false,"sortOrder":7},"listing-paperwork-overview":{"key":"listing-paperwork-overview","isHidden":false,"sortOrder":8},"cover-letter":{"key":"cover-letter","isHidden":true,"sortOrder":9},"comps":{"key":"comps","isHidden":false,"sortOrder":10},"average-pricing":{"key":"average-pricing","isHidden":false,"sortOrder":11},"average-price-per-sqft":{"key":"average-price-per-sqft","isHidden":false,"sortOrder":12},"time-to-sell":{"key":"time-to-sell","isHidden":false,"sortOrder":13},"online-valuations":{"key":"online-valuations","isHidden":false,"sortOrder":14},"suggested-list-price":{"key":"suggested-list-price","isHidden":false,"sortOrder":15},"average-price-per-acre":{"key":"average-price-per-acre","isHidden":false,"sortOrder":16},"listing/1496337840":{"key":"listing/1496337840","isHidden":false,"sortOrder":0},"listing/1496337841":{"key":"listing/1496337841","isHidden":false,"sortOrder":1},"listing/1496337844":{"key":"listing/1496337844","isHidden":false,"sortOrder":2},"listing/1496337845":{"key":"listing/1496337845","isHidden":false,"sortOrder":3},"listing/1496337847":{"key":"listing/1496337847","isHidden":false,"sortOrder":4},"listing/1496337848":{"key":"listing/1496337848","isHidden":false,"sortOrder":5},"listing/1496337849":{"key":"listing/1496337849","isHidden":false,"sortOrder":6},"listing/1496337850":{"key":"listing/1496337850","isHidden":false,"sortOrder":7},"listing/1496337859":{"key":"listing/1496337859","isHidden":false,"sortOrder":8},"listing/1496337862":{"key":"listing/1496337862","isHidden":false,"sortOrder":9},"listing/1496337863":{"key":"listing/1496337863","isHidden":false,"sortOrder":10},"listing/1496337853":{"key":"listing/1496337853","isHidden":false,"sortOrder":11},"listing/1496337842":{"key":"listing/1496337842","isHidden":false,"sortOrder":12},"listing/1496337843":{"key":"listing/1496337843","isHidden":false,"sortOrder":13},"listing/1496337846":{"key":"listing/1496337846","isHidden":false,"sortOrder":14},"listing/1496337851":{"key":"listing/1496337851","isHidden":false,"sortOrder":15},"listing/1496337855":{"key":"listing/1496337855","isHidden":false,"sortOrder":16},"listing/1496337857":{"key":"listing/1496337857","isHidden":false,"sortOrder":17},"listing/1496337860":{"key":"listing/1496337860","isHidden":false,"sortOrder":18}},"platform_client_branded_live":{}},"agent":{"email":"raymond.edler@kw.com","guid":"387ab28374ee3826b9f8c9b2fbf6647f","name":"Raymond Edler","mobile_phone":"214-552-2091","office_phone":null,"office_address":null,"company_name":"Keller WIlliams Realty","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/1058527/medium.jpeg?1754845734","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/1058527/medium.png?1754845733","website":"raymondedler.com/","offerRdcToolkit":true,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":67131602,"report_id":76735409,"address":"705 Farmstead Way, Royse City, Texas 75189","geo_lat":"33.056556","geo_lon":"-96.301068","geo_address":null,"created_at":"2024-02-02T09:43:27.000-08:00","updated_at":"2024-02-02T09:59:12.000-08:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":null,"sqft":1607,"beds":3,"baths":"2.0","geo_source":"mapbox","year_built":"2020","lot_size":"7,187","lot_dims":null,"city":"Royse City","area":"","subdivision":"","style":"","taxes":"7460.42","garages":"","zip":"75189","price_estimate":297835,"acres":0.16499081726354453,"deleted_at":null,"sqft_type":"LivingArea","land_measurement":null,"assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"TX","note":null,"street":"705 Farmstead Way","city_state_zip":"Royse City, TX 75189","price_range":{"min":0.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"cma-title\" id=\"agent-resume\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Resume</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"agent-resume\">\n\t\t<h2 style=\"text-align: center;\"><span style=\"font-size: 1.5em;\">Raymond Edler</span></h2>\n<h3>Affiliation:</h3>\n<ul>\n<li>Keller Williams Realty</li>\n<li>KW Commercial</li>\n</ul>\n<h3>Experience:</h3>\n<ul>\n<li>18 Years</li>\n<li>Multi-Million Dollar Producer</li>\n</ul>\n<h3>\n<span style=\"font-size: 1.17em;\">Professional Associations:</span><span style=\"font-size: 10px;\"><br></span>\n</h3>\n<ul>\n<li>National Association of Realtors</li>\n<li>Texas Association of Realtors</li>\n<li>Collin County Association of Realtors</li>\n<li>North Texas Commercial Association of Realtors</li>\n</ul>\n<h3><span style=\"font-size: 1.17em;\">Professional Designations:</span></h3>\n<ul>\n<li>Broker</li>\n<li>Texas Accredited Commercial Specialist (TACS)</li>\n<li>Graduate Realtor Institute (GRI)</li>\n<li>Short Sale and Foreclosure Resource (SFR)</li>\n<li>ePro</li>\n<li>Texas Affordable Housing Specialist</li>\n<li>Real Estate Negotiation Expert (RENE)</li>\n<li>Texas Accredited Commercial Specialist</li>\n</ul>\n<h3><span style=\"font-size: 1.17em;\"> </span></h3>\n\t</div>","excerpt":"Keller Williams Realty KW Commercial 18 Years Multi-Million Dollar Producer National Association of Realtors Texas Association of Realtors Collin County Association of Realtors North Texas Commercial Association of Realtors Broker Texas Accredited Commercial Specialist (TACS) Graduate Realtor Institute (GRI) Short Sale and Foreclosure Resource (SFR) ePro Texas Affordable Housing Specialist Real Estate Negotiation Expert (RENE) Texas Accredited Commercial Specialist","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title\" id=\"our-company\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Our Company</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"our-company\">\n\t\t<img id=\"agent-logo\" src=\"https://s3.amazonaws.com/cloudcma.assets/logos/1058527/medium.jpeg?1754845734\">\n\n\t\t<p style=\"text-align: justify;\"><span style=\"font-size: small; font-family: Arial, sans-serif;\">At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business.</span></p>\r\n<p style=\"margin: 0px; padding: 0px 0px 18px; line-height: 1.5em; font-family: arial, helvetica, sans-serif; font-size: 12.8000001907349px;\" align=\"center\"><img src=\"http://images.kw.com/kw/user_uploads/WI4C2TS-web(1).png\" border=\"0\" alt=\"\"><br><br><strong>Win-Win</strong>:  or no deal<br><strong>Integrity</strong>:  do the right thing<br><strong>Customers</strong>:  always come first<br><strong>Commitment</strong>:  in all things<br><strong>Communication</strong>:  seek first to understand<br><strong>Creativity</strong>:  ideas before results<br><strong>Teamwork</strong>:  together everyone achieves more<br><strong>Trust</strong>:  starts with honesty<br><strong>Success</strong>:  results through people</p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: small;\">Our company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client-centered</span><span style=\"font-size: small;\"> business, you will receive personal service and be backed by a reputable company.</span></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: small;\">We implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes</span>,<span style=\"font-size: small;\"> but is not limited to:</span><span style=\"font-size: small;\"> schools, populations, recreation, entertainment, home values, growth potential</span><span style=\"font-size: small;\"> and surrounding areas. We </span><span style=\"font-size: small;\">can more accurately overcome potential obstacles and focus on the unique needs of our clients.</span></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: small;\">Our commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.</span></p>\r\n<p class=\"MsoNormal\" style=\"text-align: justify;\"><span style=\"font-size: small;\">The real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.</span></p>\n\t</div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title\" id=\"what_is_a_cma\">\n\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>What is a CMA?</h1>\n</div>\n\n<div class=\"cma-page \" id=\"what_is_a_cma\">\n\t<p>No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful.</p>\n\n\t<h3>What is a CMA?</h3>\n\n\t<p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo,  number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n\n  <div class=\"content-image right\">\n\t  <img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/what-is-cma.jpg\">\n\t  <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same\n\tneighborhood and price range.</p>\n\t</div>\n\n\t<h3>How is the CMA created?</h3>\n\n\t<p>CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members.</p>\n\n\t<p>Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.</p>\n\n\t<h3>How accurate are CMAs?</h3>\n\n\t<p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n\n\t<p>CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n\n\t<p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.</p>\n</div>","excerpt":"No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo,  number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title\" id=\"marketing-action-plan\">\n\t\t<h2>Info</h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Marketing Action Plan</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"marketing-action-plan\">\n\t\t<p>Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:</p>\n<h1>Sign and complete Listing Agreement</h1>\n<h3> </h3>\n<h3>Prior to Listing (1 to 8 Weeks Prior)</h3>\n<ul>\n<li>Pre-Listing Walk Through</li>\n<li>Schedule Repairs if needed</li>\n<li>Sign Listing Agreement</li>\n<li>Pre Listing Home Staging</li>\n<li>Schedule time to shoot property photos.</li>\n</ul>\n<h3>First Week</h3>\n<ul>\n<li>Enter listing into the MLS system.</li>\n<li>Put up \"For Sale\" yard sign.</li>\n<li>Install lock box. </li>\n<li>Review showing procedure.</li>\n<li>Prepare property flyer.</li>\n<li>Syndicate listing to 350 real estate websites.</li>\n</ul>\n<h3>Second Week</h3>\n<ul>\n<li>Invite brokers and agents to tour home.</li>\n<li>Begin agent to agent marketing efforts.</li>\n<li>Review and update status.</li>\n</ul>\n<h3>Third Week</h3>\n<ul>\n<li>Hold Open House.</li>\n</ul>\n<h3>Ongoing activities</h3>\n<ul>\n<li>Show property to potential buyers.</li>\n<li>Follow-up on Internet leads.</li>\n<li>Monitor market conditions.</li>\n<li>Monitor comparable properties for sale.</li>\n<li>Monitor foreclosures and short sales in market.</li>\n</ul>\n<h3> </h3>\n\t</div>","excerpt":"Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to: Pre-Listing Walk Through Schedule Repairs if needed Sign Listing Agreement Pre Listing Home Staging Schedule time to shoot property photos. Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box.  Review showing procedure. Prepare property flyer. Syndicate listing to 350 real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title\" id=\"importance_of_intelligent_pricing\">\n\t<h2>Info</h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>Intelligent Pricing and Timing</h1>\n</div>\n\n<div class=\"cma-page \" id=\"importance_of_intelligent_pricing\">\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n\n\t<ul>\n\t\t<li>Fair market value attracts buyers, overpricing never does.</li>\n\t\t<li>The first two weeks of marketing are crucial.</li>\n\t\t<li>The market never lies, but it can change its mind.</li>\n\t</ul>\n\n\t<div class=\"price-pyramid\">\n\t\t<img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/price_pyramid.jpg\">\n\t</div>\n\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\n\t<p>Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake.</p>\n\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title\" id=\"importance_of_intelligent_pricing\">\n\t<h2>Info</h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>Intelligent Pricing and Timing</h1>\n</div>\n\n<div class=\"cma-page \" id=\"importance_of_intelligent_pricing\">\n\t<div class=\"activity-timing-chart\">\n\t\t<img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/activity_timing_chart.jpg\">\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\n\t<p>With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\n\t<p>If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price.</p>\n\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage.</p>\n\n\t<p>The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value.</p>\n\n\t<p>Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value. Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title\" id=\"testimonials\">\n    <h2>Info</h2>\n    <h6>Cloud CMA</h6>\n    <h1>Client Testimonials</h1>\n  </div>\n\n  <div class=\"cma-page \" id=\"testimonials\">\n    <p><span style=\"font-size: small;\"><span class=\"name\" style=\"font-family: inherit; font-style: inherit; color: #333333; line-height: 21px; padding: 0px; margin: 0px; box-sizing: border-box; font-weight: bold; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Michael and Cassandra Cozart,</span><span style=\"font-family: inherit; font-style: inherit; font-weight: inherit; color: #333333; line-height: 21px; background-color: transparent;\"> </span><span class=\"relationship\" style=\"font-family: inherit; font-style: inherit; color: #333333; line-height: 21px; padding: 0px; margin: 0px; box-sizing: border-box; font-weight: bold; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Client </span><span class=\"date\" style=\"font-family: inherit; font-style: inherit; font-weight: inherit; line-height: 21px; padding: 0px; margin: 0px; box-sizing: border-box; vertical-align: baseline; border: 0px; outline: 0px; color: #999999; background: transparent;\">— </span></span></p>\n<div class=\"jsRecommendation\" style=\"padding: 0px 0px 12px; margin: 0px; box-sizing: border-box; font-family: 'Open Sans', sans-serif; font-size: 14px; vertical-align: baseline; border-width: 0px 0px 1px; border-bottom-style: solid; border-bottom-color: #e1dede; outline: 0px; color: #333333; line-height: 21px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">\n<div class=\"description\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">First, we would like to thank you Raymond for all of your support. His professionalism and attentiveness to our needs helped us find our dream home! Raymond is the BEST Realtor we have had the pleasure of working with. He is officially the FAMILY Realtor. Again, thank you so much Raymond for making this process smooth, easy and quick.</div>\n</div>\n<div class=\"jsRecommendation\" style=\"padding: 0px 0px 12px; margin: 0px; box-sizing: border-box; font-family: 'Open Sans', sans-serif; font-size: 14px; vertical-align: baseline; border-width: 0px 0px 1px; border-bottom-style: solid; border-bottom-color: #e1dede; outline: 0px; color: #333333; line-height: 21px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">\n<div class=\"recommender\" style=\"padding: 0px; margin: 10px 0px 1px; box-sizing: border-box; font-family: inherit; font-size: 12px; font-weight: inherit; font-style: inherit; vertical-align: baseline; border-width: 0px 0px medium; border-bottom-style: none; border-color: initial; outline: 0px; background: transparent;\">\n<span class=\"name\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Kimberly Fletcher,</span> <span class=\"relationship\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Client </span><span class=\"date\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; color: #999999; background: transparent;\">— </span>\n</div>\n<div class=\"description\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Raymond is the best realtor I have ever had the pleasure of working with. His expertise and knowledge helped us sell our current home in one weekend and find our perfect new dream home. Raymond is professional, compassionate and patient. Thanks for everything!!!</div>\n</div>\n<div class=\"jsRecommendation\" style=\"padding: 0px 0px 12px; margin: 0px; box-sizing: border-box; font-family: 'Open Sans', sans-serif; font-size: 14px; vertical-align: baseline; border-width: 0px 0px 1px; border-bottom-style: solid; border-bottom-color: #e1dede; outline: 0px; color: #333333; line-height: 21px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">\n<div class=\"recommender\" style=\"padding: 0px; margin: 10px 0px 1px; box-sizing: border-box; font-family: inherit; font-size: 12px; font-weight: inherit; font-style: inherit; vertical-align: baseline; border-width: 0px 0px medium; border-bottom-style: none; border-color: initial; outline: 0px; background: transparent;\">\n<span class=\"name\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Travis Church,</span> <span class=\"relationship\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Client </span><span class=\"date\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; color: #999999; background: transparent;\">— </span>\n</div>\n<div class=\"description\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Raymond and I have worked together over the past 4 years to lease a home to two different tenants. I was always impressed with Raymond's knowledge and strategy during the entire listing and leasing process. This year I decided to liquidate the home. Raymond was invaluable during the process, from recommending affordable sub-contractors to prioritizing projects, listing, staging, and bid acceptance strategies. Always there to answer the multitude of questions and concerns throughout, and no question was too insignificant making me feel like I was his only client. He was genuinely excited to watch our home undergo renovations. He kept my best interests at heart, and gave consistently good advice. We listed on a Friday, and by Saturday afternoon we'd had 38 showings and 12 offers, the highest of which was 107% over asking price. Raymond's knowledge of the nuances of selling a home impressive, to say the least. He truly loves what he does, and it shows...not only in his attitude, but in hi</div>\n</div>\n<div class=\"jsRecommendation\" style=\"padding: 0px 0px 12px; margin: 0px; box-sizing: border-box; font-family: 'Open Sans', sans-serif; font-size: 14px; vertical-align: baseline; border-width: 0px 0px 1px; border-bottom-style: solid; border-bottom-color: #e1dede; outline: 0px; color: #333333; line-height: 21px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">\n<div class=\"recommender\" style=\"padding: 0px; margin: 10px 0px 1px; box-sizing: border-box; font-family: inherit; font-size: 12px; font-weight: inherit; font-style: inherit; vertical-align: baseline; border-width: 0px 0px medium; border-bottom-style: none; border-color: initial; outline: 0px; background: transparent;\">\n<span class=\"name\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Don &amp; Robyn Harris ,</span> <span class=\"relationship\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Client </span><span class=\"date\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; color: #999999; background: transparent;\">— </span>\n</div>\n<div class=\"description\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Hello, Raymond- We just want to let you know that we appreciate your recent services in the sale of our home at 3829 Overlook Court in The Colony. The initial meeting, staging, listing, and showings were all done in a very thorough and professional manner and your follow-ups were prompt regarding the questions we had. We will definitely recommend you to anyone interested in a home sale or purchase. Thanks again! Don &amp; Robyn Harris</div>\n</div>\n<div class=\"jsRecommendation\" style=\"padding: 0px 0px 12px; margin: 0px; box-sizing: border-box; font-family: 'Open Sans', sans-serif; font-size: 14px; vertical-align: baseline; border-width: 0px 0px 1px; border-bottom-style: solid; border-bottom-color: #e1dede; outline: 0px; color: #333333; line-height: 21px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\">\n<div class=\"recommender\" style=\"padding: 0px; margin: 10px 0px 1px; box-sizing: border-box; font-family: inherit; font-size: 12px; font-weight: inherit; font-style: inherit; vertical-align: baseline; border-width: 0px 0px medium; border-bottom-style: none; border-color: initial; outline: 0px; background: transparent;\">\n<span class=\"name\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Dax and Stacy Diamond,</span> <span class=\"relationship\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: bold; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Client </span><span class=\"date\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; color: #999999; background: transparent;\">— </span>\n</div>\n<div class=\"description\" style=\"padding: 0px; margin: 0px; box-sizing: border-box; font-family: inherit; font-weight: inherit; font-style: inherit; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">My wife and I were fortunate enough to have Raymond represent us with the sale of our home. We listed on a Monday and were under contract by Tuesday morning. Raymond was able to cultivate multiple offers and we sold for more than our list price. However, these are not the reasons I would recommend Raymond although they are a wonderful plus. I work in the mortgage business and I deal with real estate agents on a daily basis and there are some who are not very proficient in their own business. Through my previous work with Raymond I knew going into it that would not be the case with Raymond. He is spot-on with his advice. He will walk you through every facet of the selling or buying process. He is constantly thinking about your best interests. He works diligently to negotiate the best terms possible for you on every little detail. No detail is too small he has considered them all and how they will impact you. I cannot recommend him highly enough. Thanks again Raymond!</div>\n</div>\n  </div>","excerpt":"<span style=\"font-size: small;\"><span class=\"name\" style=\"font-family: inherit; font-style: inherit; color: #333333; line-height: 21px; padding: 0px; margin: 0px; box-sizing: border-box; font-weight: bold; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Michael and Cassandra Cozart,</span><span style=\"font-family: inherit; font-style: inherit; font-weight: inherit; color: #333333; line-height: 21px; background-color: transparent;\"> </span><span class=\"relationship\" style=\"font-family: inherit; font-style: inherit; color: #333333; line-height: 21px; padding: 0px; margin: 0px; box-sizing: border-box; font-weight: bold; vertical-align: baseline; border: 0px; outline: 0px; background: transparent;\">Client </span><span class=\"date\" style=\"font-family: inherit; font-style: inherit; font-weight: inherit; line-height: 21px; padding: 0px; margin: 0px; box-sizing: border-box; vertical-align: baseline; border: 0px; outline: 0px; color: #999999; background: transparent;\">— </span></span>","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-title\" id=\"cover-letter\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Cover Letter</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"agent-cover-letter\">\n\t\t<p>February 02, 2024</p>\n<p>Dear Magnolia Pointe Update Comps Last 90 Days Feb 2nd, 2024,</p>\n<p>I appreciate the opportunity to share my marketing plan with you.  In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.  </p>\n<p>You may notice that I have not included a suggested list price.  I do my best to find the most relevant comps. I can give you a more dialed in opinion of what it might actually sell for by setting up a time to come and see the home in person.  Also, while there we may be able to discuss some things you can do that will dramatically increase the value in your home.</p>\n<p>Home buyers always do a lot of comparison shopping. In today's market, it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in the most qualified buyers.  Our team uses professional home staging and photography to make your home stand above the rest.  Our focus on online marketing is what ultimately what drives so many buyers to our listings, helping us sell faster and for more money than the competition. </p>\n<p>Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home.</p>\n<p>I'd love to set up a time to come and see the home and discuss what we do to get you the most money possible for your home.  I look forward to working with you on the sale of your home. </p>\n<p>Sincerely,</p>\n<p>Raymond Edler</p>\n<p> </p>\n<p> </p>\n\t</div>","excerpt":"February 02, 2024 Dear Magnolia Pointe Update Comps Last 90 Days Feb 2nd, 2024, I appreciate the opportunity to share my&nbsp;marketing plan with you. &nbsp;In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market. &nbsp; You may notice that I have not included a suggested list price. &nbsp;I do my best to find the most relevant comps. I can give you a more dialed in opinion of what it might actually sell for by setting up a time to come and see the home in person. &nbsp;Also, while there we may be able to discuss some things you can do that will dramatically increase the value in your home. Home buyers always do a lot of comparison shopping. In today's market, it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in the most qualified buyers. &nbsp;Our team uses professional home staging and photography to make your home stand above the rest. &nbsp;Our focus on online marketing is what ultimately what drives so many buyers to our listings, helping us sell faster and for more money than the competition.&nbsp; Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home. I'd love to set up a time to come and see the home and discuss what we do to get you the most money possible for your home. &nbsp;I look forward to working with you on the sale of your home.&nbsp; Sincerely, Raymond Edler &nbsp; &nbsp;","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}