{"report":{"id":69827386,"title":"Ryan & Courtney Biernesser","prop_type":"Residential","months_back":12,"headline":"Comparative Market Analysis","prop_sub_type":"","is_web_lead":false,"links":{"agent-resume":{"key":"agent-resume","isHidden":false,"sortOrder":0},"my-recent-sales":{"key":"my-recent-sales","isHidden":true,"sortOrder":1},"our-company":{"key":"our-company","isHidden":false,"sortOrder":2},"what-is-a-cma":{"key":"what-is-a-cma","isHidden":false,"sortOrder":3},"multiple-listing-service-seller":{"key":"multiple-listing-service-seller","isHidden":false,"sortOrder":4},"multiple-listing-service-buyer":{"key":"multiple-listing-service-buyer","isHidden":true,"sortOrder":5},"comps":{"key":"comps","isHidden":false,"sortOrder":6},"average-pricing":{"key":"average-pricing","isHidden":false,"sortOrder":7},"average-price-per-sqft":{"key":"average-price-per-sqft","isHidden":false,"sortOrder":8},"time-to-sell":{"key":"time-to-sell","isHidden":false,"sortOrder":9},"online-valuations":{"key":"online-valuations","isHidden":false,"sortOrder":10},"suggested-list-price":{"key":"suggested-list-price","isHidden":true,"sortOrder":11},"marketing-action-plan":{"key":"marketing-action-plan","isHidden":false,"sortOrder":12},"money-distribution":{"key":"money-distribution","isHidden":false,"sortOrder":13},"importance-of-intelligent-pricing":{"key":"importance-of-intelligent-pricing","isHidden":false,"sortOrder":14},"client-testimonials":{"key":"client-testimonials","isHidden":false,"sortOrder":15},"listing-paperwork-overview":{"key":"listing-paperwork-overview","isHidden":true,"sortOrder":16},"cover-letter":{"key":"cover-letter","isHidden":true,"sortOrder":17},"listing/1303128493":{"key":"listing/1303128493","isHidden":false,"sortOrder":0},"listing/1303128487":{"key":"listing/1303128487","isHidden":false,"sortOrder":1},"listing/1303128499":{"key":"listing/1303128499","isHidden":false,"sortOrder":2},"listing/1303128508":{"key":"listing/1303128508","isHidden":false,"sortOrder":3},"listing/1303128505":{"key":"listing/1303128505","isHidden":false,"sortOrder":4},"listing/1303128502":{"key":"listing/1303128502","isHidden":false,"sortOrder":5},"listing/1303128496":{"key":"listing/1303128496","isHidden":false,"sortOrder":6},"listing/1303128484":{"key":"listing/1303128484","isHidden":false,"sortOrder":7},"listing/1303128490":{"key":"listing/1303128490","isHidden":false,"sortOrder":8},"listing/1303128511":{"key":"listing/1303128511","isHidden":false,"sortOrder":9},"listing/1303128481":{"key":"listing/1303128481","isHidden":false,"sortOrder":10}},"platform_client_branded_live":{}},"agent":{"email":"vip@markboyland.com","guid":"788de75d64c3895e3e911ccd0ca8e9f1","name":"Mark Boyland","mobile_phone":null,"office_phone":"914-234-4444","office_address":null,"company_name":"Keller Williams Realty Partners","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/964422/medium.jpg?1611607748","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/964422/medium.jpg?1548683800","website":"NorthOfTheCity.com","offerRdcToolkit":false,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":60782608,"report_id":69827386,"address":"19 Jackson Road, Bedford, New York 10506","geo_lat":"41.14981","geo_lon":"-73.64184","geo_address":null,"created_at":"2022-05-16T07:11:21.000-07:00","updated_at":"2022-05-16T07:15:54.000-07:00","photo_file_name":"IMG_1761_(1).jpg","photo_content_type":"image/jpeg","photo_file_size":4829594,"photo_updated_at":"2022-05-16T07:11:17.000-07:00","price":null,"sqft":2460,"beds":2,"baths":"2.0","geo_source":"mapbox","year_built":"1940","lot_size":"4.3","lot_dims":null,"city":"Bedford","area":"","subdivision":"","style":"Ranch","taxes":"","garages":"2 Car Attached Garage","zip":"10506","price_estimate":1032875,"acres":"4.3","deleted_at":null,"sqft_type":null,"land_measurement":"acres","assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"NY","note":null,"street":"19 Jackson Rd","city_state_zip":"Bedford, NY 10506","price_range":{"min":0.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":"https://s3.amazonaws.com/cloudcma.assets/subject_properties/60782608/large.jpg?1652710277"},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"cma-title\" id=\"agent-resume\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Resume</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"agent-resume\">\n\t\t<h2>Mark Boyland</h2>\n<div class=\"gmail_default\" style=\"background-color: #ffffff;\">\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">Raised within the real estate industry, Mark Boyland offers a comprehensive understanding of the business, along with an in-depth knowledge of the local area and market conditions that benefit his clients. Mark’s success as a Westchester County NY real estate leader can be attributed to his dedication to local and national associations, his vast network of colleagues, vendors and clients, and having built a multi-faceted real estate team.</span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\"> </span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">Since 1995 Mark has ranked in the top 1% of REALTORS® in the One Key Multiple Listing System (MLS). In the last 15 years he has ranked in the top 3 out of over 15,000 agents in our Multiple Listing Service for closed sales.</span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\"> </span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">From 2007 to 2009, Mark served as President of the Multiple Listing Service and as Director of the National Association of Realtors. During his time as Director of the Hudson Gateway MLS – from 2009 to 2014 – Mark traveled the US as a national real estate speaker and trained over 1,500 real estate professionals to sell their clients’ properties in a challenging and shifting market. Today, Mark serves as the Co-Chair for the OneKey Multiple Listing Service which supports over 40,000 agents and brokers.</span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\"> </span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">In addition to being a Certified Residential Specialist (CRS), Accredited Buyer Representative (ABR), Certified Distressed Property Expert (CDPE), Certified Investor Agent Specialist (CIAS) and a Graduate of the Real Estate Institute (GRI), Mark is also a member of the Institute for Luxury Home Marketing – an organization of knowledgeable professionals who have undergone extensive training in analyzing the luxury home market, providing quality service and achieving effective results in the high-end residential market.</span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\"> </span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">Embracing a team approach to buying and selling real estate, Mark consistently increases business volume through efficiencies in the list and buy side of real estate, as well as staffing for administrative and marketing needs. Today, the Mark Boyland Team consists of a Marketing Coordinators, Closing Manager, Listing Manager,  and Team Agents. Mark’s listings are accessible from over 1,000 digital touchpoints and his network is ever growing. Mark resides in Bedford, New York along with his wife. They have two adult children and thier beloved rescue dog Mae.</span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\"> </span></div>\n<div class=\"gmail_default\"><span style=\"color: #3a3d50; font-family: Arial, Helvetica, sans-serif; font-size: 12pt;\">Should you know anyone looking to buy, sell or invest in real estate in Westchester County, NY, we recommend that you connect with Mark Boyland and his team.</span></div>\n</div>\n\t</div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title\" id=\"our-company\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Our Company</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"our-company\">\n\t\t<img id=\"agent-logo\" src=\"https://s3.amazonaws.com/cloudcma.assets/logos/964422/medium.jpg?1611607748\">\n\n\t\t<p>Our company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company.</p>\n<p>We implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.</p>\n<p>The real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.</p>\n<p>Our company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.</p>\n\t</div>","excerpt":"Our company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company. We implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients. The real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible. Our company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title\" id=\"what_is_a_cma\">\n\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>What is a CMA?</h1>\n</div>\n\n<div class=\"cma-page \" id=\"what_is_a_cma\">\n\t<p>No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful.</p>\n\n\t<h3>What is a CMA?</h3>\n\n\t<p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo,  number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n\n  <div class=\"content-image right\">\n\t  <img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/what-is-cma.jpg\">\n\t  <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same\n\tneighborhood and price range.</p>\n\t</div>\n\n\t<h3>How is the CMA created?</h3>\n\n\t<p>CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members.</p>\n\n\t<p>Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.</p>\n\n\t<h3>How accurate are CMAs?</h3>\n\n\t<p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n\n\t<p>CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n\n\t<p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.</p>\n</div>","excerpt":"No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo,  number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title\" id=\"marketing-action-plan\">\n\t\t<h2>Info</h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Marketing Action Plan</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"marketing-action-plan\">\n\t\t<h3>Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:</h3>\n\n<ul>\n  <li>Sign and complete the Listing Agreement</li>\n</ul>\n\n<hr>\n\n<h4>First Week</h4>\n<ul>\n  <li>Enter listing into the MLS system.</li>\n  <li>Put up \"For Sale\" yard sign.</li>\n  <li>Install lock box. (optional)</li>\n  <li>Schedule time to shoot property photos.</li>\n  <li>Review showing procedure.</li>\n  <li>Prepare property flyer.</li>\n  <li>Syndicate listing to real estate websites.</li>\n</ul>\n\n<h4>Second Week</h4>\n<ul>\n  <li>Invite brokers and agents to tour home.</li>\n  <li>Begin agent to agent marketing efforts.</li>\n  <li>Review and update status.</li>\n</ul>\n\n<h4>Third Week</h4>\n<ul>\n  <li>Hold Open House.</li>\n</ul>\n\n<h4>Ongoing activities</h4>\n<ul class=\"recurring\">\n  <li>Show property to potential buyers.</li>\n  <li>Follow-up on Internet leads.</li>\n  <li>Monitor market conditions.</li>\n  <li>Monitor comparable properties for sale.</li>\n  <li>Monitor foreclosures and short sales in market.</li>\n</ul>\n\n\t</div>","excerpt":"Sign and complete the Listing Agreement Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box. (optional) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title\" id=\"importance_of_intelligent_pricing\">\n\t<h2>Info</h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>Intelligent Pricing and Timing</h1>\n</div>\n\n<div class=\"cma-page \" id=\"importance_of_intelligent_pricing\">\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n\n\t<ul>\n\t\t<li>Fair market value attracts buyers, overpricing never does.</li>\n\t\t<li>The first two weeks of marketing are crucial.</li>\n\t\t<li>The market never lies, but it can change its mind.</li>\n\t</ul>\n\n\t<div class=\"price-pyramid\">\n\t\t<img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/price_pyramid.jpg\">\n\t</div>\n\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\n\t<p>Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake.</p>\n\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title\" id=\"importance_of_intelligent_pricing\">\n\t<h2>Info</h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>Intelligent Pricing and Timing</h1>\n</div>\n\n<div class=\"cma-page \" id=\"importance_of_intelligent_pricing\">\n\t<div class=\"activity-timing-chart\">\n\t\t<img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/activity_timing_chart.jpg\">\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\n\t<p>With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\n\t<p>If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price.</p>\n\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage.</p>\n\n\t<p>The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value.</p>\n\n\t<p>Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value. Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title\" id=\"testimonials\">\n    <h2>Info</h2>\n    <h6>Cloud CMA</h6>\n    <h1>Client Testimonials</h1>\n  </div>\n\n  <div class=\"cma-page \" id=\"testimonials\">\n    <p><strong><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\">To read reviews from our past sellers and buyers, please visit our </span><a style=\"color: #40a2d9; font: inherit; background-color: #ffffff; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\" href=\"https://www.zillow.com/profile/MarkBoyland/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https://www.google.com/url?q=https://www.zillow.com/profile/MarkBoyland/&amp;source=gmail&amp;ust=1621356393269000&amp;usg=AFQjCNH_rRkcaHnYh78dOvRDROJOFDo43Q\">Zillow link</a><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\">.</span></strong></p>\n<p> </p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Zillow reviews.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352980/original.png\" alt=\"\" width=\"420\" height=\"288\"></span></p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125444.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352983/original.png\" alt=\"\" width=\"437\" height=\"255\"></span></p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125551.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352986/original.png\" alt=\"\" width=\"454\" height=\"286\"><img title=\"Screenshot 2021-05-17 125525.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352989/original.png\" alt=\"\" width=\"462\" height=\"336\"></span></p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125618.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352992/original.png\" alt=\"\" width=\"504\" height=\"293\"><img title=\"Screenshot 2021-05-17 125650.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352998/original.png\" alt=\"\" width=\"509\" height=\"297\"></span></p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125636.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352995/original.png\" alt=\"\" width=\"509\" height=\"262\"></span></p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 130033.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/353001/original.png\" alt=\"\" width=\"506\" height=\"312\"></span></p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 130059.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/353004/original.png\" alt=\"\" width=\"502\" height=\"276\"></span></p>\n<p><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 130122.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/353007/original.png\" alt=\"\" width=\"521\" height=\"284\"></span></p>\n  </div>","excerpt":"<strong><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\">To read reviews from our past sellers and buyers, please visit our&nbsp;</span><a style=\"color: #40a2d9; font: inherit; background-color: #ffffff; box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; vertical-align: baseline;\" href=\"https://www.zillow.com/profile/MarkBoyland/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https://www.google.com/url?q=https://www.zillow.com/profile/MarkBoyland/&amp;source=gmail&amp;ust=1621356393269000&amp;usg=AFQjCNH_rRkcaHnYh78dOvRDROJOFDo43Q\">Zillow link</a><span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\">.</span></strong> &nbsp; <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Zillow reviews.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352980/original.png\" alt=\"\" width=\"420\" height=\"288\" /></span> <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125444.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352983/original.png\" alt=\"\" width=\"437\" height=\"255\" /></span> <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125551.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352986/original.png\" alt=\"\" width=\"454\" height=\"286\" /><img title=\"Screenshot 2021-05-17 125525.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352989/original.png\" alt=\"\" width=\"462\" height=\"336\" /></span> <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125618.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352992/original.png\" alt=\"\" width=\"504\" height=\"293\" /><img title=\"Screenshot 2021-05-17 125650.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352998/original.png\" alt=\"\" width=\"509\" height=\"297\" /></span> <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 125636.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/352995/original.png\" alt=\"\" width=\"509\" height=\"262\" /></span> <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 130033.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/353001/original.png\" alt=\"\" width=\"506\" height=\"312\" /></span> <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 130059.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/353004/original.png\" alt=\"\" width=\"502\" height=\"276\" /></span> <span style=\"color: #364650; font-family: proxima-nova, sans-serif; font-size: 14px; background-color: #ffffff;\"><img title=\"Screenshot 2021-05-17 130122.png\" src=\"https://s3.amazonaws.com/cloudcma.assets/images/353007/original.png\" alt=\"\" width=\"521\" height=\"284\" /></span>","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-title\" id=\"cover-letter\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Cover Letter</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"agent-cover-letter\">\n\t\t<p>May 16, 2022</p>\n\n<br>\n\n<p>Dear Ryan &amp; Courtney Biernesser,</p>\n\n<div class=\"letter-content\"> \n\n\t<div>\n\t\t<p>\n\t\t\tI appreciate the opportunity to share my business plan with you.\n\t\t</p>\n\n\t\t<p>\n\t\t\tIn order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you.  There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.\n\t\t</p>\n\n\t\t<p>\n\t\t\tHome buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.\n\t\t</p>\n\t</div>\n\n\t<div>\n\t\t<p>\n\t\t\tPart of this package includes a detailed copy of my personal marketing plan.  We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me.  I am sure that once you review the plan, you will feel very satisfied with me marketing your home.\n\t\t</p>\n\n\t\t<p>\n\t\t\tMy goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.\n\t\t</p>\n\n    <br>\n    <br>\n    <div class=\"letter-content-footer\">\n      <p>\n        Sincerely,\n      </p>\n      <p>Mark Boyland</p>\n    </div>\n\t</div>\n\t\n</div>\n<br>\n\n\t</div>","excerpt":"May 16, 2022 Dear Ryan & Courtney Biernesser, Mark Boyland","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}