{"report":{"id":70276033,"title":"Highland Ranch Reserve May 2022","prop_type":"Residential","months_back":12,"headline":"Comparative Market Analysis","prop_sub_type":"","is_web_lead":false,"links":{"agent-resume":{"key":"agent-resume","isHidden":true,"sortOrder":0},"our-company":{"key":"our-company","isHidden":true,"sortOrder":1},"what-is-a-cma":{"key":"what-is-a-cma","isHidden":false,"sortOrder":2},"multiple-listing-service-seller":{"key":"multiple-listing-service-seller","isHidden":true,"sortOrder":3},"multiple-listing-service-buyer":{"key":"multiple-listing-service-buyer","isHidden":true,"sortOrder":4},"comps":{"key":"comps","isHidden":false,"sortOrder":5},"average-pricing":{"key":"average-pricing","isHidden":false,"sortOrder":6},"average-price-per-sqft":{"key":"average-price-per-sqft","isHidden":false,"sortOrder":7},"time-to-sell":{"key":"time-to-sell","isHidden":false,"sortOrder":8},"online-valuations":{"key":"online-valuations","isHidden":false,"sortOrder":9},"marketing-action-plan":{"key":"marketing-action-plan","isHidden":true,"sortOrder":10},"money-distribution":{"key":"money-distribution","isHidden":true,"sortOrder":11},"importance-of-intelligent-pricing":{"key":"importance-of-intelligent-pricing","isHidden":false,"sortOrder":12},"client-testimonials":{"key":"client-testimonials","isHidden":true,"sortOrder":13},"listing-paperwork-overview":{"key":"listing-paperwork-overview","isHidden":true,"sortOrder":14},"cover-letter":{"key":"cover-letter","isHidden":true,"sortOrder":15},"old-a-note-of-thanks-from-geoff-goolsby":{"key":"old-a-note-of-thanks-from-geoff-goolsby","isHidden":true,"sortOrder":16},"tgg-cover-page":{"key":"tgg-cover-page","isHidden":true,"sortOrder":17},"strategy-options":{"key":"strategy-options","isHidden":true,"sortOrder":18},"pdf-382738":{"key":"pdf-382738","isHidden":true,"sortOrder":19},"pdf-393526":{"key":"pdf-393526","isHidden":true,"sortOrder":20},"pdf-401179":{"key":"pdf-401179","isHidden":true,"sortOrder":21},"suggested-list-price":{"key":"suggested-list-price","isHidden":false,"sortOrder":22},"my-recent-sales":{"key":"my-recent-sales","isHidden":true,"sortOrder":23},"listing/1153650508":{"key":"listing/1153650508","isHidden":false,"sortOrder":0},"listing/1153650514":{"key":"listing/1153650514","isHidden":false,"sortOrder":1},"listing/1153650520":{"key":"listing/1153650520","isHidden":false,"sortOrder":2},"listing/1153650523":{"key":"listing/1153650523","isHidden":false,"sortOrder":3},"listing/1153650526":{"key":"listing/1153650526","isHidden":false,"sortOrder":4},"listing/1153650529":{"key":"listing/1153650529","isHidden":false,"sortOrder":5},"listing/1153650532":{"key":"listing/1153650532","isHidden":false,"sortOrder":6},"listing/1153650517":{"key":"listing/1153650517","isHidden":false,"sortOrder":7},"listing/1153650535":{"key":"listing/1153650535","isHidden":false,"sortOrder":8},"listing/1153650538":{"key":"listing/1153650538","isHidden":false,"sortOrder":9},"listing/1153650511":{"key":"listing/1153650511","isHidden":false,"sortOrder":10}},"platform_client_branded_live":{}},"agent":{"email":"geoff@thegoolsbygroup.com","guid":"1bf51495ea43452c906b05a103cd36b1","name":"Geoff Goolsby","mobile_phone":null,"office_phone":"916-672-1030","office_address":null,"company_name":"Real Broker","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/457601/medium.png?1670890312","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/457601/medium.jpg?1717697054","website":"thegoolsbygroup.com","offerRdcToolkit":false,"hasRdcToolkit":true},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":61199875,"report_id":70276033,"address":"151 Hallissy Drive, Roseville, California 95678","geo_lat":"38.77887","geo_lon":"-121.29725","geo_address":null,"created_at":"2022-06-01T12:02:07.000-07:00","updated_at":"2022-06-01T12:02:19.000-07:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":null,"sqft":null,"beds":null,"baths":null,"geo_source":"mapbox","year_built":"","lot_size":null,"lot_dims":null,"city":"","area":"","subdivision":"","style":"","taxes":"","garages":"","zip":"95678","price_estimate":614500,"acres":0.0,"deleted_at":null,"sqft_type":null,"land_measurement":null,"assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"CA","note":null,"street":"151 Hallissy Dr","city_state_zip":"Roseville, CA 95678","price_range":{"min":0.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"
\n
\n
Cloud CMA
\n

\n Geoff Goolsby\n\n \n\n \n \n

\n
Free Trial
\n
\n\n\n
\n

The Goolsby Group

\n

The Goolsby Group offers area knowledge and expertise. As active members in multiple networking groups, Chamber of Commerce and as active members of Placer County Association of Realtors, they are involved and connected to the community. The team spends hours each previewing homes, interest rates, and industry news to maintain the highest level of market knowledge. The Team relies on a blend of traditional and cutting edge strategies for their clients. They offer unparalleled marketing by video, print and web design, and social media exposure. Through all local markets, at any price point, and for any client they have plan a system of support, and a proven track record.

\n

Affiliation

\n

The Goolsby Group is a key player at Real Brokerage, the fastest-growing publicly traded real estate brokerage. Known for their results-driven approach, The Goolsby Group thrives in Real Brokerage's dynamic and innovative environment. Leveraging cutting-edge technology and robust resources, they consistently deliver exceptional outcomes for clients, solidifying their leadership in the rapidly evolving real estate market.

\n

Experience

\n

We specialize in helping people win when buying or selling real estate. We find out what a win would like for our clients, we learn their needs, we build a custom plan, and we guide them along the path to successfully buying or selling their home. We don't just sell houses. We help people WIN in real estate.

\n

Professional Associations:

\n\n

Personal Information:

\n

The Goolsby Group is owned and managed by Geoff Goolsby, born and raised Roseville resident and an ambassador of the Roseville Lifestyle. He is a licensed real estate agent and his main mission is to help people not just buy or sell homes, but truly WIN in the real estatea market.

\n

DRE #s: 01926125, 0127261

\n
\n
","excerpt":"The Goolsby Group offers area knowledge and expertise. As active members in multiple networking groups, Chamber of Commerce and as active members of Placer County Association of Realtors, they are involved and connected to the community. The team spends hours each previewing homes, interest rates, and industry news to maintain the highest level of market knowledge. The Team relies on a blend of traditional and cutting edge strategies for their clients. They offer unparalleled marketing by video, print and web design, and social media exposure. Through all local markets, at any price point, and for any client they have plan a system of support, and a proven track record. The Goolsby Group is a key player at Real Brokerage, the fastest-growing publicly traded real estate brokerage. Known for their results-driven approach, The Goolsby Group thrives in Real Brokerage's dynamic and innovative environment. Leveraging cutting-edge technology and robust resources, they consistently deliver exceptional outcomes for clients, solidifying their leadership in the rapidly evolving real estate market. We specialize in helping people win when buying or selling real estate. We find out what a win would like for our clients, we learn their needs, we build a custom plan, and we guide them along the path to successfully buying or selling their home. We don't just sell houses. We help people WIN in real estate. Chamber of Commerce - Roseville Placer Count Association of Realtors Roseville Coalition of Neighborhood Associations Roseville City School District The Goolsby Group is owned and managed by Geoff Goolsby, born and raised Roseville resident and an ambassador of the Roseville Lifestyle. He is a licensed real estate agent and his main mission is to help people not just buy or sell homes, but truly WIN in the real estatea market. DRE #s: 01926125, 0127261","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"
\n
Cloud CMA
\n

\n Real Broker\n\n \n\n \n \n

\n
Free Trial
\n
\n\n
\n

Our company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company.

\n

We implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.

\n

Our commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.

\n

The real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.

\n

Our company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.

\n
","excerpt":"Our company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company. We implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients. Our commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties. The real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible. Our company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"
\n
Cloud CMA
\n

\n What is a CMA\n\n \n\n \n \n

\n
Free Trial
\n
\n\n\n
\n

No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.

\n\n
\n\n
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\n

What is a CMA?

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The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

\n
\n
\n\n
\n
\n

How is the CMA created?

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\n
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CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.

\n
\n
\n\n
\n
\n

How accurate are CMAs?

\n
\n
\n
\n
\n

The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.

\n

CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.

\n

As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.

\n
\n
\n
\n
\n
","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"
\n
Cloud CMA
\n

\n Marketing Action Plan\n\n \n\n \n \n

\n
Free Trial
\n
\n\n\n
\n

Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:

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Sign and complete Listing Agreement

\n

First Week

\n\n

Second Week

\n\n

Ongoing activities

\n\n
","excerpt":"Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to: Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box. (optional) Shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Online Advertisement - Promoting Listing AND Weekend Open House Door Knock/Door Drop Flyers in Neighborhood. Weekend Open House Invite brokers and agents to tour home.  Direct Marketing to Agent's with Investors Begin all other agent to agent marketing efforts. Review and update status. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"
\n
Cloud CMA
\n

\n Intelligent Pricing and Timing\n\n \n\n \n \n

\n
Free Trial
\n
\n\n\n
\n
\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
\n\n\t

Pricing a home for sale is as much art as science, but there are a few truisms that never change.

\n \n\t

Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.

\n\t

Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.

\n\t

Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.

\n
\n\n\n
\n
Cloud CMA
\n

\n Intelligent Pricing and Timing\n\n \n\n \n \n

\n
Free Trial
\n
\n\n\n
\n
\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t
\n\n\t

Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.

\n\t

With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.

\n\t

If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.

\n\t

Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.

\n\t

The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.

\n\t

Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.

\n
","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"
\n
Cloud CMA
\n

\n Client Testimonials\n\n \n\n \n \n

\n
Free Trial
\n
\n\n\n
\n

The Goolsby Group's client reviews and testimonials speak volumes about their unparalleled real estate expertise and commitment to client satisfaction. Known for their results-driven approach, they are commended for their professionalism, transparent communication, and successful transactions. With a track record of delivering exceptional outcomes, these testimonials underscore their dedication to providing a seamless and positive real estate experience. Here's our list of happy customers!

\n

Customer 1: Tina Eberhart

\n

My husband Jeff and I are local mortgage brokers. We recently closed a deal representing the buyer on one of Geoff's listing. Geoff and his team were fantastic to work with! The communication and attention to terms and details were spot on. We appreciated Geoff and his team for their professionalism throughout the transaction. We would hands down love to work with The Goolsby Group again in the future!

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Customer 2: Elizabeth Lloyd

\n

We absolutely loved working with Geoff Goolsby and the whole Goolsby Group throught the entire process of selling and buying our new home! The Goolsby Group marketing campaign included a video, 3D mapping, and photos that went above and beyong and showcased our home in the most beautiful way. Layra's friendly demeanor was always appreciated and she ran a stellar open house for us. Geoff Goolsby was great from start to finish! He originally met us at our house to discuss the process and the find out what our short and long term goals were. He offered lots of feedback and really walked us through our options. We could tell by that first conversation that he was genuinely interested in helping us make a good decision for our family. Geoff was always easy to get hold of, and was quick to respond no matter what day or time we had a question. We also appreciated Geoff's honest and straightforward approach. Overall, the process was incredibly smooth and Geoff was the best realtor we could have asked for.

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Customer 3: Rene de Alba

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We hired Geoff and The Goolsby Group to sell our home. They are best realtors! They are very communicative and went above and beyong to help us. We are selling the home due to our divorce. Working with them made this difficult life experience much easier because they are very professional and treated us as individuals. They worked and communicated with both of us and we felt in control of the process the whole time. I would highly recommend them to anyone and especially anyone buying or selling in Roseville. They are very knowledgeable as well. They are honest and follow through with their commitments. The Goolsby Group are the best realtors I have ever worked with! When I'm ready to buy another home, I will be calling them. Thank you Geoff and team!

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","excerpt":"The Goolsby Group's client reviews and testimonials speak volumes about their unparalleled real estate expertise and commitment to client satisfaction. Known for their results-driven approach, they are commended for their professionalism, transparent communication, and successful transactions. With a track record of delivering exceptional outcomes, these testimonials underscore their dedication to providing a seamless and positive real estate experience. Here's our list of happy customers! Customer 1: Tina Eberhart My husband Jeff and I are local mortgage brokers. We recently closed a deal representing the buyer on one of Geoff's listing. Geoff and his team were fantastic to work with! The communication and attention to terms and details were spot on. We appreciated Geoff and his team for their professionalism throughout the transaction. We would hands down love to work with The Goolsby Group again in the future! Customer 2: Elizabeth Lloyd We absolutely loved working with Geoff Goolsby and the whole Goolsby Group throught the entire process of selling and buying our new home! The Goolsby Group marketing campaign included a video, 3D mapping, and photos that went above and beyong and showcased our home in the most beautiful way. Layra's friendly demeanor was always appreciated and she ran a stellar open house for us. Geoff Goolsby was great from start to finish! He originally met us at our house to discuss the process and the find out what our short and long term goals were. He offered lots of feedback and really walked us through our options. We could tell by that first conversation that he was genuinely interested in helping us make a good decision for our family. Geoff was always easy to get hold of, and was quick to respond no matter what day or time we had a question. We also appreciated Geoff's honest and straightforward approach. Overall, the process was incredibly smooth and Geoff was the best realtor we could have asked for. Customer 3: Rene de Alba We hired Geoff and The Goolsby Group to sell our home. They are best realtors! They are very communicative and went above and beyong to help us. We are selling the home due to our divorce. Working with them made this difficult life experience much easier because they are very professional and treated us as individuals. They worked and communicated with both of us and we felt in control of the process the whole time. I would highly recommend them to anyone and especially anyone buying or selling in Roseville. They are very knowledgeable as well. They are honest and follow through with their commitments. The Goolsby Group are the best realtors I have ever worked with! When I'm ready to buy another home, I will be calling them. Thank you Geoff and team!","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"
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Cloud CMA
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\n Listing Paperwork Overview\n\n \n\n \n \n

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Free Trial
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It is my job to bring you an offer that you want, at the price you want, at the terms you want.

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To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement.

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  1. First off I'm going to need basic information like your name and the address of the property we are listing for sale.
    2. \n
  2. We also want to agree on what types of offers we can accept.
    3. \n
  3. We need to include the agreed-upon list price.
    4. \n
  4. We will also document what my compensation will be when the property is sold.
    5. \n
  5. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you?
    6. \n
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Here is some other important information we will also capture in the listing agreement.

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There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.

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","excerpt":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement. First off I'm going to need basic information like your name and the address of the property we are listing for sale. We also want to agree on what types of offers we can accept. We need to include the agreed-upon list price. We will also document what my compensation will be when the property is sold. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you? Here is some other important information we will also capture in the listing agreement. How I handle multiple offer situations Required disclosures Indemnification Fair housing HOA details Special Assignments? Yard Sign Lockbox Is the property vacant or leased, how long? Tax Mediation Was or is the house in foreclosure Has a notice of default been issued State laws Internet marketing permission There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"
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June 01, 2022

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Dear Highland Ranch Reserve May 2022,

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I appreciate the opportunity to work with you.

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In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.

\n

Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.

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Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home.

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My goal is to find you a buyer that is willing to make an offer at a price that you like and the terms that you want. I look forward to working with you on the sale of your home.

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Sincerely,

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Geoff Goolsby

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\n\t
","excerpt":"June 01, 2022   Dear Highland Ranch Reserve May 2022, I appreciate the opportunity to work with you. In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market. Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers. Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home. My goal is to find you a buyer that is willing to make an offer at a price that you like and the terms that you want. I look forward to working with you on the sale of your home.   Sincerely,   Geoff Goolsby","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"
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Cloud CMA
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\n My Recent Sales\n\n \n\n \n \n

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Free Trial
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MLS #AddressBedsBathsPrice
\n 1\n \n Subject\n 151 Hallissy Dr\n \n -\n \n \n \n -\n \n \n -\n
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","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"old-a-note-of-thanks-from-geoff-goolsby","title":"OLD - A Note of Thanks, From Geoff Goolsby","footer_title":"OLD - A Note of Thanks, From Geoff Goolsby","content":"
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Cloud CMA
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\n OLD - A Note of Thanks, From Geoff Goolsby\n\n \n\n \n \n

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Free Trial
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 Re: Your Report as requested

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Dear Highland Ranch Reserve May 2022,

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Per your online request, I have enclosed a copy of the Comparative Marketing Analysis for your home.

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I realize that you may be interested in selling your home, refinancing, or just plain curious. Either option is fine by me.

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Are you thinking of selling your home? Keep in mind this report includes a basic range in what your home may be worth. This report is generated without even seeing the interior. I have no knowledge of any upgrades or improvements that may effect value. If you are thinking of selling your home, let's schedule a time for us to discuss the value of your home in todays market. At that time, I'd also like to go over my strategy for selling homes in today's market.

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Are you just curious? I am happy to keep you up to date with your home's value. I will send you a monthly report of real estate activity in the area.

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If you're thinking of refinancing, lets setup a time to further establish the true value in your home. After that, I can connect you with a mortgage loan officer to assist you in the refinance.

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Thank you for the opportunity to serve your real estate needs.

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Sincerely,

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Geoff Goolsby

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916-871-2855 (Cell: Sunday-Thursday 9-6pm)

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Real Estate Specialist
Coldwell Banker 01926125

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","excerpt":" Re: Your Report as requested   Dear Highland Ranch Reserve May 2022,
Per your online request, I have enclosed a copy of the Comparative Marketing Analysis for your home. I realize that you may be interested in selling your home, refinancing, or just plain curious. Either option is fine by me. Are you thinking of selling your home? Keep in mind this report includes a basic range in what your home may be worth. This report is generated without even seeing the interior. I have no knowledge of any upgrades or improvements that may effect value. If you are thinking of selling your home, let's schedule a time for us to discuss the value of your home in todays market. At that time, I'd also like to go over my strategy for selling homes in today's market. Are you just curious? I am happy to keep you up to date with your home's value. I will send you a monthly report of real estate activity in the area. If you're thinking of refinancing, lets setup a time to further establish the true value in your home. After that, I can connect you with a mortgage loan officer to assist you in the refinance. Thank you for the opportunity to serve your real estate needs.   Sincerely,   Geoff Goolsby 916-871-2855 (Cell: Sunday-Thursday 9-6pm) Real Estate Specialist
Coldwell Banker 01926125","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"pear-cover","title":"PEAR Cover","footer_title":"PEAR Cover","content":"","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"pdf-702936","title":"Resized Marketing Strategy Menu","footer_title":"Resized Marketing Strategy Menu","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/702936.pdf?1692449524","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-702938","title":"The-Goolsby-Group-Logo","footer_title":"The-Goolsby-Group-Logo","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/702938.pdf?1692449828","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-702942","title":"CMA-Letter-to-PC","footer_title":"CMA-Letter-to-PC","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/702942.pdf?1692450465","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-717788","title":"PEAR1","footer_title":"PEAR1","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/717788.pdf?1705446408","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-717789","title":"PEAR2","footer_title":"PEAR2","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/717789.pdf?1705446421","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-717790","title":"PEAR3","footer_title":"PEAR3","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/717790.pdf?1705446432","is_custom":true,"is_pdf":true,"is_hidden":true},{"key":"pdf-717791","title":"PEAR4","footer_title":"PEAR4","content":"","excerpt":"","config":null,"url":"https://s3.amazonaws.com/cloudcma.assets/pages/717791.pdf?1705446440","is_custom":true,"is_pdf":true,"is_hidden":true}],"disallowed_pages":[]}