{"report":{"id":65289976,"title":"Valentina Warglowa","prop_type":"Residential","months_back":12,"headline":"Comparative Market Analysis","prop_sub_type":"","is_web_lead":false,"links":{},"platform_client_branded_live":{}},"agent":{"email":"mishannecoleman@yahoo.com","guid":"4559510f90729738f01ac8be5f604e7f","name":"Mishanne Coleman","mobile_phone":"(510) 932-9542","office_phone":null,"office_address":null,"company_name":"eXp Realty of California Inc.","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/1484417/medium.png?1639429047","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/1484417/medium.jpg?1639428899","website":null,"offerRdcToolkit":true,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":56560111,"report_id":65289976,"address":"2092 Cypress Avenue, San Pablo, California 94806","geo_lat":"38.004877","geo_lon":"-122.322698","geo_address":null,"created_at":"2021-12-13T14:33:30.000-08:00","updated_at":"2021-12-13T14:33:58.000-08:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":null,"sqft":1441,"beds":4,"baths":"2.0","geo_source":"mapbox","year_built":"1965","lot_size":"0.16","lot_dims":null,"city":"San Pablo","area":"","subdivision":"","style":"","taxes":"4307.04","garages":"","zip":"94806","price_estimate":669595,"acres":"0.16","deleted_at":null,"sqft_type":"Living Area","land_measurement":"acres","assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"CA","note":null,"street":"2092 Cypress Ave","city_state_zip":"San Pablo, CA 94806","price_range":{"min":0.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"cma-title\" id=\"agent-resume\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Resume</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"agent-resume\">\n\t\t<h2>Mishanne Coleman</h2>\n<h3>Affiliation:</h3>\n<ul>\n<li><span style=\"font-size: 10pt;\">eXp Realty of California Inc.</span></li>\n</ul>\n<h3>Experience:</h3>\n<ul>\n<li> 20<span style=\"font-size: x-small;\"> <span style=\"font-size: 10pt;\">years of experience as a REALTOR</span></span>\n</li>\n</ul>\n<h3>Education:</h3>\n<ul>\n<li><span style=\"font-size: 10pt;\"> B.S. degree in Business Administration</span></li>\n</ul>\n<h3>Professional Associations:</h3>\n<ul>\n<li><span style=\"font-size: 10pt;\"><span class=\"yiv8200109120blue10b1\">Solano County Association Of Realtors (SOAR)</span></span></li>\n<li><span style=\"font-size: 10pt;\">California Association of Realtors (CAR)</span></li>\n<li><span style=\"font-size: 10pt;\">National Association of Realtors (NAR)</span></li>\n</ul>\n<h3>Personal Information:</h3>\n<ul>\n<li>\n<div class=\"OutlineElement Ltr SCXW161639005 BCX8\" style=\"margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; overflow: visible; cursor: text; clear: both; position: relative; direction: ltr; font-family: 'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif; font-size: 12px; background-color: #ffffff;\">\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\">Mishanne Coleman, an East Bay native with over 20 years of<br>experience, is your trusted guide in California's Greater East Bay.<br>Specializing in residential real estate, Mishanne combines profound market<br>insight with a relentless passion for advocating on behalf of both buyers and<br>sellers.</p>\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\"> </p>\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\">Known for her dedication and expertise, Mishanne has built a<br>reputation for navigating the real estate landscape with precision and care.<br>Her clients frequently commend her for her extensive knowledge, integrity, and<br>transparent communication. One client shared, *“Mishanne’s extensive<br>understanding of the East Bay market and her dedication to finding the right<br>home for us made all the difference.”* Another noted, *“Her strategic marketing<br>and negotiation skills resulted in a quick and profitable sale of our home.”*</p>\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\"> </p>\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\">Mishanne’s success is evident in her impressive portfolio,<br>showcasing her ability to handle diverse real estate transactions effectively.<br>She takes pride in tailoring strategies to meet the unique needs of each<br>client, ensuring a smooth and successful real estate experience.</p>\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\">Beyond her professional achievements, Mishanne is deeply<br>involved in her community and values spending quality time with her family. As<br>a Business Administration graduate from John F. Kennedy University with a focus<br>on Project Management, her educational background enhances her professional<br>expertise.</p>\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\"> </p>\n<p style=\"margin-block: 0px; color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px;\">When you choose Mishanne Coleman as your real estate<br>partner, you gain more than a trusted advisor—you gain a dedicated advocate<br>committed to making your real estate dreams a reality. Discover the difference<br>of working with Mishanne today and unlock the potential of East Bay living.</p>\n</div>\n</li>\n</ul>\n\t</div>","excerpt":"<span style=\"font-size: 10pt;\">eXp Realty of California Inc.</span> &nbsp;20<span style=\"font-size: x-small;\">&nbsp;<span style=\"font-size: 10pt;\">years of experience as a REALTOR</span></span> <span style=\"font-size: 10pt;\">&nbsp;B.S. degree in Business Administration</span> <span style=\"font-size: 10pt;\"><span class=\"yiv8200109120blue10b1\">Solano County Association Of Realtors (SOAR)</span></span> <span style=\"font-size: 10pt;\">California Association of Realtors (CAR)</span> <span style=\"font-size: 10pt;\">National Association of Realtors (NAR)</span>","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title\" id=\"our-company\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Our Company</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"our-company\">\n\t\t<img id=\"agent-logo\" src=\"https://s3.amazonaws.com/cloudcma.assets/logos/1484417/medium.png?1639429047\">\n\n\t\t<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"font-family: 'YAFdJhmxbVQ 0', _fb_, auto; --cyv3zq: 16px; --gjplxq: 1.4; line-height: 22px;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">We are #TEAMFAST at eXp REALTY, a fast paced, energetic real estate team that helps clients proactively sell, buy and invest in </span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">real estate. While most REALTORS® sell 4 homes a year, we sold </span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">850 homes in 2023!</span></p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"font-family: 'YAFdJhmxbVQ 0', _fb_, auto; --cyv3zq: 16px; --gjplxq: 1.4; line-height: 22px;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">Our team works collectively to ensure you’re well informed of all offers submitted, so as to help you maximize your profit. Our team is available 7 days a week via phone, email and chat.</span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\" style=\"font-kerning: none;\"> </span></p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"font-family: 'YAFdJhmxbVQ 0', _fb_, auto; --cyv3zq: 16px; --gjplxq: 1.4; line-height: 22px;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">When working with our team, clients receive proactive communication and a results-driven approach. Most people don't want to sit on the market - they want to sell! Which is why they choose us. Our clients know they are going to receive top dollar for their existing home and are going to get the best deal available on their purchase.</span></p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"font-family: 'YAFdJhmxbVQ 0', _fb_, auto; --cyv3zq: 16px; --gjplxq: 1.4; line-height: 22px;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">#TEAMFAST has assembled a comprehensive team of real estate experts who specialize in outstanding client service, home needs analysis, and aggressive marketing and advertising. We ensure complete success in meeting our clients' real estate needs - </span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">whether buying your dream home or selling your existing property.</span></p>\n<p class=\"cvGsUA direction-ltr align-start para-style-body\" style=\"font-family: 'YAFdJhmxbVQ 0', _fb_, auto; --cyv3zq: 16px; --gjplxq: 1.4; line-height: 22px;\"><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">In a fast paced market, our listings are selling for 105% of list price. More than 91% of the listings are receiving multiple offers through </span><span class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\" style=\"font-kerning: none;\">our customized marketing strategies.</span></p>\n<div>\n<div>\n<p>$590M+</p>\n<p>Sale Volume in 2023</p>\n<p>850</p>\n<p>Closed Sale in 2023</p>\n<p>1400+</p>\n<p>5 Star Reviews on Zillow</p>\n</div>\n</div>\n\t</div>","excerpt":"$590M+ Sale Volume in 2023 850 Closed Sale in 2023 1400+ 5 Star Reviews on Zillow","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title\" id=\"what_is_a_cma\">\n\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>What is a CMA?</h1>\n</div>\n\n<div class=\"cma-page \" id=\"what_is_a_cma\">\n\t<p>No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful.</p>\n\n\t<h3>What is a CMA?</h3>\n\n\t<p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo,  number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n\n  <div class=\"content-image right\">\n\t  <img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/what-is-cma.jpg\">\n\t  <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same\n\tneighborhood and price range.</p>\n\t</div>\n\n\t<h3>How is the CMA created?</h3>\n\n\t<p>CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members.</p>\n\n\t<p>Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing.</p>\n\n\t<h3>How accurate are CMAs?</h3>\n\n\t<p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n\n\t<p>CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n\n\t<p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.</p>\n</div>","excerpt":"No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That’s where the comparable market analysis, or CMA, can be useful. The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data fields such as single-family or condo,  number of bedrooms, number of baths, postal codes, and many other factors. Its purpose is to show fair market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by a computer program supplied by your real estate agent’s multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service’s public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer’s agents create them for their buyers so both sides know what current market conditions are for the homes they’re interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing – new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person inputting the search parameters to the software as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional’s knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title\" id=\"marketing-action-plan\">\n\t\t<h2>Info</h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Marketing Action Plan</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"marketing-action-plan\">\n\t\t<p>Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:</p>\n<h1>Sign and complete Listing Agreement</h1>\n<h3>First Week</h3>\n<ul>\n<li>Enter listing into four MLS systems.</li>\n<li>Put up \"For Sale\" yard sign.</li>\n<li>Install lock box. (optional)</li>\n<li>Schedule time to shoot property photos.</li>\n<li>Review showing procedure.</li>\n<li>Prepare property flyer.</li>\n<li>Syndicate listing to real estate websites.</li>\n</ul>\n<h3>Second Week</h3>\n<ul>\n<li>Invite brokers and agents to tour home.</li>\n<li>Begin agent to agent marketing efforts.</li>\n<li>Review and update status.</li>\n</ul>\n<h3>Third Week</h3>\n<ul>\n<li>Hold Open House.</li>\n</ul>\n<h3>Ongoing activities</h3>\n<ul>\n<li>Show property to potential buyers.</li>\n<li>Follow-up on Internet leads.</li>\n<li>Monitor market conditions.</li>\n<li>Monitor comparable properties for sale.</li>\n<li>Monitor foreclosures and short sales in market.</li>\n</ul>\n\t</div>","excerpt":"Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to: Enter listing into four MLS systems. Put up \"For Sale\" yard sign. Install lock box. (optional) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title\" id=\"importance_of_intelligent_pricing\">\n\t<h2>Info</h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>Intelligent Pricing and Timing</h1>\n</div>\n\n<div class=\"cma-page \" id=\"importance_of_intelligent_pricing\">\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n\n\t<ul>\n\t\t<li>Fair market value attracts buyers, overpricing never does.</li>\n\t\t<li>The first two weeks of marketing are crucial.</li>\n\t\t<li>The market never lies, but it can change its mind.</li>\n\t</ul>\n\n\t<div class=\"price-pyramid\">\n\t\t<img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/price_pyramid.jpg\">\n\t</div>\n\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\n\t<p>Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake.</p>\n\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title\" id=\"importance_of_intelligent_pricing\">\n\t<h2>Info</h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>Intelligent Pricing and Timing</h1>\n</div>\n\n<div class=\"cma-page \" id=\"importance_of_intelligent_pricing\">\n\t<div class=\"activity-timing-chart\">\n\t\t<img src=\"https://d1l7ppudhv5a01.cloudfront.net/themes/brands/images/activity_timing_chart.jpg\">\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\n\t<p>With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\n\t<p>If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price.</p>\n\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage.</p>\n\n\t<p>The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value.</p>\n\n\t<p>Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons but the two largest are location and condition. Generally, fair market value can be determined by comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special which tempts them to put a higher price on the home, believing they can always come down later, but that’s a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range, and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, a description in the local Multiple Listing Service, distribution across the Internet, open houses, broker’s caravan, ads, and email blasts to your listing agent’s buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don’t get many showings or offers, you’ve probably overpriced your home, and it’s not comparing well to the competition. Since you can’t change the location, you’ll have to improve the home’s condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home’s curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you’ve lost precious time and perhaps allowed a stigma to cloud your home’s value. Intelligent pricing isn’t about getting the most for your home – it’s about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title\" id=\"testimonials\">\n    <h2>Info</h2>\n    <h6>Cloud CMA</h6>\n    <h1>Client Testimonials</h1>\n  </div>\n\n  <div class=\"cma-page \" id=\"testimonials\">\n    <p><span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Sheila T.</span></strong></span></p>\n<p> </p>\n<p><span style=\"color: #2a2a33; font-family: 'Open Sans', Tahoma, Geneva, sans-serif; font-size: 12pt; white-space: pre-wrap;\">Very Professional. Answered all our questions or found answers to our questions. Helped us sell our home and find our new perfect home. She goes above and beyond. Highly recommend!!!</span></p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #000000; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">gissellebanks1821</span></span></strong></span></p>\n<p><span style=\"font-size: 12pt;\"><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">Start to finish within 30 </span><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">Mishanne helped us find our dream home and helped me sell my condo. My condo sold for $5,000 over! Mishanne was available and a savvy negotiator. Thanks to her patience on both ends - buying and selling a home we are able to live in our preferred neighborhood.</span><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">. Wonderful.</span></span></p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Catherine F.</span></strong></span></p>\n<div class=\"jsx-1595074394 fade-out\" style=\"box-sizing: border-box; height: 30px; margin-top: -30px; position: relative;\"> </div>\n<div class=\"jsx-1595074394 fade-out\" style=\"box-sizing: border-box; height: 30px; margin-top: -30px; position: relative;\"> </div>\n<div class=\"jsx-1595074394 fade-out\" style=\"box-sizing: border-box; height: 30px; margin-top: -30px; position: relative;\"> </div>\n<div class=\"jsx-1595074394 fade-out\" style=\"box-sizing: border-box; height: 30px; margin-top: -30px; position: relative;\"> </div>\n<div class=\"jsx-1595074394 fade-out\" style=\"box-sizing: border-box; height: 30px; margin-top: -30px; position: relative;\"> </div>\n<div class=\"jsx-1595074394 fade-out\" style=\"box-sizing: border-box; height: 30px; margin-top: -30px; position: relative;\"> </div>\n<p class=\"jsx-1678420574\" style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem;\"><span style=\"font-size: 12pt;\">I was the seller in a very difficult transaction with Mishanne. What should have been done in 30 days took 60 days, no fault of Mishanne. We needed the property to be HUD approved and my real estate agency was not helpful so I worked directly with Mishanne. Having formerly been a real estate agent myself, I can confidently say that Mishanne is an outstanding agent. She was patient throughout the many delays and on top of the transaction when my agent dropped the ball. I would highly recommend Mishanne and would personally use her myself if I had the need in the future. Mishanne is incredible!</span></p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Cindy W.</span></strong><strong>    </strong></span></p>\n<p><span style=\"font-size: 12pt;\"><strong>Owner at Sculpting Friendships IN HAIR</strong></span></p>\n<p><span style=\"font-size: 12pt;\">Mishanne Coleman was a great professional/personal help in finding my home for me. It took from October 2012 until signing final papers in May 2013. She was on her game sending me constant up dated homes for sale, comps in the area. Even stayed with the men that did the sewer lateral work that had to be done before the purchase. </span><br><span style=\"font-size: 12pt;\">I would recommend her talents to anyone looking to make a purchase and will stay in your corner until the papers are signed. She came out in the rain, she/we filled out paper work in the car together to submit the soonest! She will meet you here, there and anywhere she needs to get the job done! Mishanne went above and beyond to help me find the just right home at the just right price. I highly recommend her service to anyone looking for a home in this area. </span><br><br><span style=\"font-size: 12pt;\">Sincerely, Cindy Walter</span></p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Shanis KM</span></strong></span></p>\n<p> </p>\n<p><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 12pt; background-color: #ffffff;\">Mishanne is amazing. She was super quick in communicating and staying ahead of the game. Our buying was so smooth and made us feel like buying a property is very easy.</span></p>\n<p><span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Liz Jordan</span></strong></span></p>\n<p><span style=\"font-size: 12pt;\">I highly recommend Mishanne Coleman. She is the reason why I own my house today and she was able to help me accomplish that in a matter of weeks under a very tight deadline and special circums tances. Mishanne work tirelessly day and night and never failed to contact me with a text, an email and often times with a phone call. Other than being my realtor, often times she filled the role of my spiritual guide and fed me encouraging words on those few occasions when I felt anxious. Her gentle and relaxed nature was consistent throughout which help make the process smoother. Guess who I am calling to make my next real estate investment possible?... you guessed it... MISHANNE COLEMAN!</span></p>\n<p><span style=\"text-decoration: underline;\"><strong><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px; background-color: #ffffff; text-decoration: underline;\">Michael Adams</span></strong></span></p>\n<p><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px; background-color: #ffffff;\">Mishane help me through every step to a successful purchase of my home! Since it was my first purchase, I need help and guidance. She was a tremendous help and support. My family is happy with her expert guidance.</span></p>\n  </div>","excerpt":"<span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Sheila T.</span></strong></span> &nbsp; <span style=\"color: #2a2a33; font-family: 'Open Sans', Tahoma, Geneva, sans-serif; font-size: 12pt; white-space: pre-wrap;\">Very Professional. Answered all our questions or found answers to our questions. Helped us sell our home and find our new perfect home. She goes above and beyond. Highly recommend!!!</span> <span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\"><span style=\"color: #000000; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">gissellebanks1821</span></span></strong></span> <span style=\"font-size: 12pt;\"><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">Start to finish within 30&nbsp;</span><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">Mishanne helped us find our dream home and helped me sell my condo. My condo sold for $5,000 over! Mishanne was available and a savvy negotiator. Thanks to her patience on both ends - buying and selling a home we are able to live in our preferred neighborhood.</span><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; background-color: #ffffff;\">. Wonderful.</span></span> <span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Catherine F.</span></strong></span> <span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Cindy W.</span></strong><strong>&nbsp;&nbsp;&nbsp; </strong></span> <span style=\"font-size: 12pt;\"><strong>Owner at Sculpting Friendships IN HAIR</strong></span> <span style=\"font-size: 12pt;\">Mishanne Coleman was a great professional/personal help in finding my home for me. It took from October 2012 until signing final papers in May 2013. She was on her game sending me constant up dated homes for sale, comps in the area. Even stayed with the men that did the sewer lateral work that had to be done before the purchase. </span><br /><span style=\"font-size: 12pt;\">I would recommend her talents to anyone looking to make a purchase and will stay in your corner until the papers are signed. She came out in the rain, she/we filled out paper work in the car together to submit the soonest! She will meet you here, there and anywhere she needs to get the job done! Mishanne went above and beyond to help me find the just right home at the just right price. I highly recommend her service to anyone looking for a home in this area. </span><br /><br /><span style=\"font-size: 12pt;\">Sincerely, Cindy Walter</span> <span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Shanis KM</span></strong></span> &nbsp; <span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 12pt; background-color: #ffffff;\">Mishanne is amazing. She was super quick in communicating and staying ahead of the game. Our buying was so smooth and made us feel like buying a property is very easy.</span> <span style=\"font-size: 12pt;\"><strong><span style=\"text-decoration: underline;\">Liz Jordan</span></strong></span> <span style=\"font-size: 12pt;\">I highly recommend Mishanne Coleman. She is the reason why I own my house today and she was able to help me accomplish that in a matter of weeks under a very tight deadline and special circums tances. Mishanne work tirelessly day and night and never failed to contact me with a text, an email and often times with a phone call. Other than being my realtor, often times she filled the role of my spiritual guide and fed me encouraging words on those few occasions when I felt anxious. Her gentle and relaxed nature was consistent throughout which help make the process smoother. Guess who I am calling to make my next real estate investment possible?... you guessed it... MISHANNE COLEMAN!</span> <span style=\"text-decoration: underline;\"><strong><span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px; background-color: #ffffff; text-decoration: underline;\">Michael Adams</span></strong></span> <span style=\"color: #2a2a33; font-family: 'Open Sans', 'Adjusted Arial', Tahoma, Geneva, sans-serif; font-size: 16px; background-color: #ffffff;\">Mishane help me through every step to a successful purchase of my home! Since it was my first purchase, I need help and guidance. She was a tremendous help and support. My family is happy with her expert guidance.</span>","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"<div class=\"cma-title  \" id=\"custom\">\n\t<h2> </h2>\n\t<h6>Cloud CMA</h6>\n\t<h1>listing_paperwork_overview</h1>\n</div>\n\n\t<div class=\"cma-page  \" id=\"custom\">\n\t\t<h3>It is my job to bring you an offer that you want, at the price you want, at the terms you want.</h3>\n<p>To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement.</p>\n<ol>\n<li>Need basic information like your name and the address of the property we are listing for sale.</li>\n<li>We also want to agree on what types of offers we can accept.</li>\n<li>We need to include the agreed-upon list price.</li>\n<li>We will also document what my compensation will be when the property is sold.</li>\n<li>One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you?</li>\n</ol>\n<p>Here is some other important information we will also capture in the listing agreement.</p>\n<ul>\n<li>How I handle multiple offer situations</li>\n<li>Required disclosures</li>\n<li>Indemnification</li>\n<li>Fair housing</li>\n<li>HOA details</li>\n<li>Special Assignments?</li>\n<li>Yard Sign</li>\n<li>Lockbox</li>\n<li>Is the property vacant or leased, how long?</li>\n<li>Tax</li>\n<li>Mediation</li>\n<li>Was or is the house in foreclosure</li>\n<li>Has a notice of default been issued</li>\n<li>State laws</li>\n<li>Internet marketing permission</li>\n</ul>\n<p>There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.</p>\n\t</div>","excerpt":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement. Need basic information like your name and the address of the property we are listing for sale. We also want to agree on what types of offers we can accept. We need to include the agreed-upon list price. We will also document what my compensation will be when the property is sold. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you? Here is some other important information we will also capture in the listing agreement. How I handle multiple offer situations Required disclosures Indemnification Fair housing HOA details Special Assignments? Yard Sign Lockbox Is the property vacant or leased, how long? Tax Mediation Was or is the house in foreclosure Has a notice of default been issued State laws Internet marketing permission There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-title\" id=\"cover-letter\">\n\t\t<h2><span class=\"translation_missing\" title=\"translation missing: en.report.intro\">Intro</span></h2>\n\t\t<h6>Cloud CMA</h6>\n\t\t<h1>Cover Letter</h1>\n\t</div>\n\n\t<div class=\"cma-page \" id=\"agent-cover-letter\">\n\t\t<p>May 3, 2017</p>\r\n<p> </p>\r\n<p>Dear Mel,</p>\r\n<p>I appreciate the opportunity to share my business plan with you.</p>\r\n<p>In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.</p>\r\n<p>Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.</p>\r\n<p>Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home.</p>\r\n<p>My goal is to help you sell your home at a fair market value. I look forward to working with you on the sale of your home.</p>\r\n<p> </p>\r\n<p>Sincerely,</p>\r\n<p>Mishanne Coleman</p>\n\t</div>","excerpt":"May 3, 2017 &nbsp; Dear Mel, I appreciate the opportunity to share my business plan with you. In order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you. There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market. Home buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers. Part of this package includes a detailed copy of my personal marketing plan. We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me. I am sure that once you review the plan, you will feel very satisfied with me marketing your home. My goal is to help you sell your home at a fair market value. I look forward to working with you on the sale of your home. &nbsp; Sincerely, Mishanne Coleman","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}