{"report":{"id":64941760,"title":"4241 Greenbrier Ln, Richton Park, IL 60471","prop_type":"Detached Single","months_back":20,"headline":"Comparative Market Analysis","prop_sub_type":"","is_web_lead":false,"links":{},"platform_client_branded_live":{}},"agent":{"email":"joshuamercer.realestate@gmail.com","guid":"2e68a175b70ae6bfcdfa58b9f61e9a98","name":"Joshua Mercer 773.426.1626","mobile_phone":null,"office_phone":null,"office_address":null,"company_name":"Premier Chicago Real Estate","company_logo":"https://s3.amazonaws.com/cloudcma.assets/logos/2472099/medium.png?1610157495","avatar_url":"https://s3.amazonaws.com/cloudcma.assets/photos/2472099/medium.JPG?1610157130","website":null,"offerRdcToolkit":true,"hasRdcToolkit":false},"comparison_fields":[{"column_name":"beds","display_name":"Beds","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"baths","display_name":"Baths","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"sqft","display_name":"Sq. Ft.","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"lot_size","display_name":"Lot Size","data_type":"number","comparison_percentage":true,"comparison_inverted":false,"is_active":true},{"column_name":"garages","display_name":"Garage Spaces","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":true},{"column_name":"acres","display_name":"Acres","data_type":"string","comparison_percentage":true,"comparison_inverted":false,"is_active":false},{"column_name":"area","display_name":"Area","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"assoc_fee","display_name":"HOA","data_type":"money","comparison_percentage":false,"comparison_inverted":true,"is_active":false},{"column_name":"city","display_name":"City","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"county","display_name":"County","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"lot_dims","display_name":"Lot Dimensions","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"sale_rent","display_name":"Sale/Rent","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_district","display_name":"School District","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_elementary","display_name":"Elementary School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_high","display_name":"High School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"school_middle","display_name":"Middle School","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"state","display_name":"State","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"style","display_name":"Style","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"subdivision","display_name":"Subdivision","data_type":"string","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"taxes","display_name":"Taxes","data_type":"money","comparison_percentage":true,"comparison_inverted":true,"is_active":false},{"column_name":"year_built","display_name":"Year Built","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false},{"column_name":"zip","display_name":"Zipcode","data_type":"number","comparison_percentage":false,"comparison_inverted":false,"is_active":false}],"listings":[],"my_recent_sales":[],"subject_property":{"id":56239147,"report_id":64941760,"address":"4241 Greenbrier Lane, Richton Park, Illinois 60471","geo_lat":"41.484617","geo_lon":"-87.719861","geo_address":null,"created_at":"2021-11-26T13:28:54.000-08:00","updated_at":"2021-11-26T13:32:27.000-08:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":null,"sqft":1176,"beds":4,"baths":"1.0","geo_source":"mapbox","year_built":"1969","lot_size":"6,100","lot_dims":null,"city":"Richton Park","area":"","subdivision":"","style":"","taxes":"3471.07","garages":"1","zip":"60471","price_estimate":118575,"acres":0.14003673094582186,"deleted_at":null,"sqft_type":null,"land_measurement":null,"assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"IL","note":null,"street":"4241 Greenbrier Ln","city_state_zip":"Richton Park, IL 60471","price_range":{"min":0.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"<div class=\"no_header\">\n    <div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Joshua Mercer 773.426.1626</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n    <div class=\"tour-page agent-resume \" id=\"agent-resume\">\n      <h3>Affiliation</h3>\n<ul>\n\t<li>Premier Chicago Real Estate</li>\n  \n</ul>\n\n<h3>Experience</h3>\n<ul>\n\t<li>Experience 1</li>\n</ul>\n\n<h3>Education</h3>\n<ul>\n\t<li>Education 1</li>\n</ul>\n\n<h3>Professional Associations</h3>\n<ul>\n\t<li>Professional Associations 1</li>\n</ul>\n\n<h3>Personal Information</h3>\n<ul>\n\t<li>Personal Information 1</li>\n</ul>\n\n    </div>\n  </div>","excerpt":"Premier Chicago Real Estate Experience 1 Education 1 Professional Associations 1 Personal Information 1","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Premier Chicago Real Estate</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"tour-page agent-our-company \" id=\"agent-our-company\">\n    <p>\n\tOur company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations.  We are well known and respected in the community and our philosophies are based on both honesty and integrity.  As a client centered business, you will receive personal service and be backed by a reputable company.\n</p>\n\n<p>\n\tWe implement multi-level marketing strategies that benefit our clients with every transaction.  Our real estate agents have extensive access to information about the communities in which they deal.  This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas.  Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.\n</p>\n\n<p>\n\tOur commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.\n</p>\n\n<p>\n\tThe real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers.  This type of training is imperative if we are to be successful in obtaining top dollar on home sales.  Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.\n</p>\n\n<p>\n\tOur company is dedicated to maintaining a professional, trustworthy relationship with our clients.  One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand.  This CMA compiles the most current and accurate information relevant to the sale of your home.  Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.\n</p>\n\n  </div>","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">What is a CMA</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  about-cma\" id=\"about-cma\">\n  <h3 class=\"about-cma-header\">No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.</h3>\n\n  <hr>\n\n  <div class=\"about-cma-grid\">\n    <div class=\"grid wrap\">\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>What is a CMA?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How is the CMA created?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.</p>\n        </div>\n      </div>\n\n      <div class=\"col-3\">\n        <div class=\"pad\">\n          <h3>How accurate are CMAs?</h3>\n        </div>\n      </div>\n      <div class=\"col-9\">\n        <div class=\"pad\">\n          <p>The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.</p>\n          <p>CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.</p>\n          <p>As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.</p>\n        </div>\n      </div>\n    </div>\n  </div>\n</div>","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Marketing Action Plan</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  marketing-action-plan\">\n    <h3>Below are a few of the services we can provide as part of the marketing of your home. Before we can get started, the first important step is to:</h3>\n\n<ul>\n  <li>Sign and complete the Listing Agreement</li>\n</ul>\n\n<hr>\n\n<h4>First Week</h4>\n<ul>\n  <li>Enter listing into the MLS system.</li>\n  <li>Put up \"For Sale\" yard sign.</li>\n  <li>Install lock box. (optional)</li>\n  <li>Schedule time to shoot property photos.</li>\n  <li>Review showing procedure.</li>\n  <li>Prepare property flyer.</li>\n  <li>Syndicate listing to real estate websites.</li>\n</ul>\n\n<h4>Second Week</h4>\n<ul>\n  <li>Invite brokers and agents to tour home.</li>\n  <li>Begin agent to agent marketing efforts.</li>\n  <li>Review and update status.</li>\n</ul>\n\n<h4>Third Week</h4>\n<ul>\n  <li>Hold Open House.</li>\n</ul>\n\n<h4>Ongoing activities</h4>\n<ul class=\"recurring\">\n  <li>Show property to potential buyers.</li>\n  <li>Follow-up on Internet leads.</li>\n  <li>Monitor market conditions.</li>\n  <li>Monitor comparable properties for sale.</li>\n  <li>Monitor foreclosures and short sales in market.</li>\n</ul>\n\n  </div>","excerpt":"Sign and complete the Listing Agreement Enter listing into the MLS system. Put up \"For Sale\" yard sign. Install lock box. (optional) Schedule time to shoot property photos. Review showing procedure. Prepare property flyer. Syndicate listing to real estate websites. Invite brokers and agents to tour home. Begin agent to agent marketing efforts. Review and update status. Hold Open House. Show property to potential buyers. Follow-up on Internet leads. Monitor market conditions. Monitor comparable properties for sale. Monitor foreclosures and short sales in market.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"#BCBDC0\" d=\"M437.8 255.1H41.2v1.1h396.6v-1.1M437.7 297.1H41.2v1.2h396.5v-1.2M437.7 171.6H41.2v1.2h396.5v-1.2M437.7 130H41.2v1.2h396.5V130\"></path>\n      <path 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0-.4-.4-.5-.8-.5-1.3v-.5zm1.2.5c0 .2.1.4.2.6.1.1.3.2.5.2s.4-.1.5-.2c.1-.2.2-.4.2-.6v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4zm1 5.9l-.9-.5 4.3-6.8.9.5-4.3 6.8zm2-1.5c0-.5.2-1 .5-1.3.8-.7 2-.7 2.8 0 .4.4.5.8.5 1.3v.4c0 .5-.2 1-.5 1.3-.8.7-2 .7-2.8 0-.4-.3-.5-.8-.5-1.3v-.4zm1.1.5c0 .2.1.4.2.6.1.2.3.2.5.2.5 0 .7-.3.7-.8v-.4c0-.2-.1-.4-.2-.6-.3-.3-.8-.3-1.1 0-.1.2-.2.4-.2.6v.4z\"></path>\n      <path fill=\"#fff\" d=\"M240 159.8c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4 2.6-6.4 2.6zm0-16.9c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2s8.1 3.1 11.2 0 3.1-8.1 0-11.2c-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n      <path fill=\"#fff\" d=\"M242.9 153.9c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM237.6 148.7c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM242.6 150.8c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 .6-.5 1.1-1.1 1.1zM240.3 244.2c-4.9 0-8.9-4-8.9-9s4-8.9 9-8.9 8.9 4 8.9 9c0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2s8.1 3.1 11.2 0 3.1-8.1 0-11.2c-1.4-1.5-3.4-2.4-5.6-2.3z\"></path>\n      <path fill=\"#fff\" d=\"M243.3 238.3c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM238 233.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM242.9 235.3c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 .6-.5 1.1-1.1 1.1z\"></path>\n      <g>\n        <path fill=\"#fff\" d=\"M273 244.2c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0s3.1-8.1 0-11.2c-1.5-1.5-3.5-2.4-5.6-2.3z\"></path>\n        <path fill=\"#fff\" d=\"M275.9 238.3c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM270.6 233.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1-1.1-.5-1.1-1.1c0-.6.5-1.1 1.1-1.1zM275.6 235.3c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1 1.1.5 1.1 1.1c0 .6-.5 1.1-1.1 1.1z\"></path>\n      </g>\n      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0-1.1-.5-1.1-1.1 0-.6.4-1.1 1.1-1.1-.1 0-.1 0 0 0zM242.9 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1zM272.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.4-1.5-3.4-2.3-5.6-2.3z\"></path>\n        <path fill=\"#fff\" d=\"M275.8 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM270.5 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1zM275.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        <g>\n          <path fill=\"#fff\" d=\"M305.4 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.8 1.7-4.1 2.6-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.4-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M308.3 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM303 318.9c.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM307.9 321.1c-.6 0-1.1-.5-1.1-1.1 0-.6.5-1.1 1.1-1.1.6 0 1.1.5 1.1 1.1 0 .6-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M207.8 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.2 0 11.3 3.1 3.1 8.2 3.1 11.3 0 3.1-3.1 3.1-8.2 0-11.3-1.5-1.5-3.5-2.3-5.7-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M210.7 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM205.4 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM210.4 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n        <g>\n          <path fill=\"#fff\" d=\"M175.3 330c-4.9 0-8.9-4-8.9-9 0-4.9 4-8.9 9-8.9 4.9 0 8.9 4 8.9 9 0 2.4-.9 4.6-2.6 6.3-1.7 1.7-4 2.7-6.4 2.6zm0-16.8c-2.1 0-4.1.8-5.6 2.3-3.1 3.1-3.1 8.1 0 11.2 3.1 3.1 8.1 3.1 11.2 0 3.1-3.1 3.1-8.1 0-11.2-1.5-1.5-3.5-2.3-5.6-2.3z\"></path>\n          <path fill=\"#fff\" d=\"M178.2 324.1c-1.6 1.5-4.1 1.6-5.7.1l-.7.7c2 1.9 5.2 1.9 7.2-.1l-.8-.7zM172.9 318.9c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1zM177.8 321.1c-.6 0-1.1-.5-1.1-1.1s.5-1.1 1.1-1.1c.6 0 1.1.5 1.1 1.1s-.5 1.1-1.1 1.1z\"></path>\n        </g>\n      </g>\n    </svg>\n  </div>\n\n\t<p>Pricing a home for sale is as much art as science, but there are a few truisms that never change.</p>\n  <ul>\n    <li>Fair market value attracts buyers, overpricing never does.</li>\n    <li>The first two weeks of marketing are crucial.</li>\n    <li>The market never lies, but it can change its mind.</li>\n  </ul>\n\t<p>Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.</p>\n\t<p>Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.</p>\n\t<p>Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.</p>\n</div>\n\n\n<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Intelligent Pricing and Timing</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n<div class=\"cma-page  importance-of-intelligent-pricing\">\n  <div class=\"importance-of-intelligent-pricing-chart importance-of-intelligent-pricing-chart-alt text-primary text-center\">\n    <svg xmlns=\"http://www.w3.org/2000/svg\" viewbox=\"0 0 480 400\" width=\"400\">\n      <path fill=\"currentColor\" d=\"M39.65 215.78v5.13l2.93 1V225l-14.2-5.29V217l14.2-5.31v3.11zm-2.37 4.34v-3.55L32 218.36zM40.5 206.15a1.8 1.8 0 0 0-.43-1.26 1.46 1.46 0 0 0-1.14-.51v-2.64a3.6 3.6 0 0 1 2 .58 3.87 3.87 0 0 1 1.38 1.58 4.89 4.89 0 0 1 .5 2.21 4.6 4.6 0 0 1-1.44 3.57 5.71 5.71 0 0 1-4 1.3h-.18a5.66 5.66 0 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315.29h403.78v1.54H39.11z\"></path>\n    </svg>\n\t</div>\n\n\t<p>Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.</p>\n\t<p>With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.</p>\n\t<p>If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.</p>\n\t<p>Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.</p>\n\t<p>The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.</p>\n\t<p>Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.</p>\n</div>","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Client Testimonials</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  testimonials\">\n    <p><strong>Here's a list of my happy customers!</strong></p>\n<p> </p>\n<p><em>\"Josh has been a pleasure to work with! He is very communicative and stays on top of his transaction from the beginning to the end! He also really advocates for his client, which is a must!  I would definitely recommend him as an agent!\"</em></p>\n<p>- Yondi Morris, Partner, KMReddick Law Group</p>\n<p> </p>\n<p><em>\"Joshua Mercer was truly Amazing!!!!!!!!!! He made my first multi-unit buying experience so smooth. He is very detailed and always knows the answers to my questions. He made sure I was aware of everything about each multi-unit that was viewed and gave his honest opinion about them, which was very helpful to me since this is my first property purchase. When I eventually found the multi-unit that I wanted, he guided me throughout the whole process and updated me on everything until closing. Mr. Mercer is super friendly, sweet, and knowledgeable at what he does. I will highly recommend him to anyone looking for a single-family home or a multi-unit. Thank you so much for making this experience unforgettable.\"</em></p>\n<p>- Omokhogie Usman-Aliu</p>\n<p> </p>\n<p><em>\"Josh was fantastic in helping me purchase my commercial Investment property.  His follow up and communication is A1.  I will be using him again in the near future.\"</em></p>\n<p> </p>\n<p><em>\"Working with Josh has been great. He got my property photographed and listed quickly. We had offers the first weekend. And we sold it above asking price. What more could you ask for!?\"</em></p>\n<p>- Peter Spiro- Maurice Maurrain</p>\n<p><em>\"When my wife and I decided to sell our house we wanted to have a listing agent who truly understood our market and was willing to truly work hard to drive interest and connect with serious buyers. I've known Josh my whole life and the two traits that stand out about him are his ability to connect with people and his impeccable work ethic. I knew Josh would truly understand the market and the needs of a seller because he's spent such a great deal of his real estate career as an investor. All these attributes not only made us comfortable to select him as a Seller's agent, but contributed to the overall success of the transaction. We received multiple offers and were under contract during a period in which real estate sales are the slowest in the year.  Josh has no ego, and was always willing to get feedback every step of the way.\"</em></p>\n<p>- Chris Vaughn</p>\n<p><em>Josh Mercer is an exceptional agent and he supported me every step of the way. His expertise, strong communication skills, and insightful negotiation abilities made the purchase of my first investment property a successful experience. Josh has a deep network of professional contacts and was able to collaborate effectively with the numerous stakeholders involved in the deal (inspector, mortgage broker, attorney, Seller's representatives). I look forward to building a vast property portfolio and working with Josh in the near future! \"</em></p>\n<p>- Azurii Collier</p>\n<p><em>\"HBCU stand up!  Josh Mercer is a new star to real estate.  He has already shown that he can be a winner when it comes to business with his successes in the insurance business.  In this ever changing real estate market, you want to have someone on your side that has a wealth of knowledge and Josh Mercer is your man.\"</em></p>\n<p>- Dante Royster, Epic Mortgage</p>\n<p><em>\"Josh is a trustworthy professional who will move heaven and earth for you. He is also efficient and resourceful. I can't wait to close our next commercial deal with him!\"</em></p>\n<p>- Kayin B.</p>\n<p> </p>\n<p><em>\"Josh was a phenomenal realtor. Soon as I hired him he had multiple buyers interested.  Very professional and transparent.  Made the process less stressful for sure. Will be using him again in the future.\"</em></p>\n<p>- Ryan Frank</p>\n<p> </p>\n<p><em>\"Look no further! You’ve found the best! Joshua is a knowledgeable realtor that understands this market. Honest, reliable, and aggressive. He found the home of my dreams and I’m grateful for his tenacity!\"</em></p>\n<p>- Josette P.</p>\n  </div>","excerpt":"<strong>Here's a list of my happy customers!</strong> &nbsp; <em>\"Josh has been a pleasure to work with! He is very communicative and stays on top of his transaction from the beginning to the end! He also really advocates for his client, which is a must!&nbsp; I would definitely recommend him as an agent!\"</em> - Yondi Morris, Partner, KMReddick Law Group &nbsp; <em>\"Joshua Mercer was truly Amazing!!!!!!!!!! He made my first multi-unit buying experience so smooth. He is very detailed and always knows the answers to my questions. He made sure I was aware of everything about each multi-unit that was viewed and gave his honest opinion about them, which was very helpful to me since this is my first property purchase. When I eventually found the multi-unit that I wanted, he guided me throughout the whole process and updated me on everything until closing. Mr. Mercer is super friendly, sweet, and knowledgeable at what he does. I will highly recommend him to anyone looking for a single-family home or a multi-unit. Thank you so much for making this experience unforgettable.\"</em> - Omokhogie Usman-Aliu &nbsp; <em>\"Josh was fantastic in helping me purchase my commercial Investment property.&nbsp; His follow up and communication is A1.&nbsp; I will be using him again in the near future.\"</em> &nbsp; <em>\"Working with Josh has been great. He got my property photographed and listed quickly. We had offers the first weekend. And we sold it above asking price. What more could you ask for!?\"</em> - Peter Spiro- Maurice Maurrain <em>\"When my wife and I decided to sell our house we wanted to have a listing agent who truly understood our market and was willing to truly work hard to drive interest and connect with serious buyers. I've known Josh my whole life and the two traits that stand out about him are his ability to connect with people and his impeccable work ethic. I knew Josh would truly understand the market and the needs of a seller because he's spent such a great deal of his real estate career as an investor. All these attributes not only made us comfortable to select him as a Seller's agent, but contributed to the overall success of the transaction. We received multiple offers and were under contract during a period in which real estate sales are the slowest in the year.&nbsp; Josh has no ego, and was always willing to get feedback every step of the way.\"</em> - Chris Vaughn <em>Josh Mercer is an exceptional agent and he supported me every step of the way. His expertise, strong communication skills, and insightful negotiation abilities made the purchase of my first investment property a successful experience. Josh has a deep network of professional contacts and was able to collaborate effectively with the numerous stakeholders involved in the deal (inspector, mortgage broker, attorney, Seller's representatives). I look forward to building a vast property portfolio and working with Josh in the near future! \"</em> - Azurii Collier <em>\"HBCU stand up!&nbsp; Josh Mercer is a new star to real estate.&nbsp; He has already shown that he can be a winner when it comes to business with his successes in the insurance business.&nbsp; In this ever changing real estate market, you want to have someone on your side that has a wealth of knowledge and Josh Mercer is your man.\"</em> - Dante Royster, Epic Mortgage <em>\"Josh is a trustworthy professional who will move heaven and earth for you. He is also efficient and resourceful. I can't wait to close our next commercial deal with him!\"</em> - Kayin B. &nbsp; <em>\"Josh was a phenomenal realtor. Soon as I hired him he had multiple buyers interested.&nbsp; Very professional and transparent.&nbsp; Made the process less stressful for sure. Will be using him again in the future.\"</em> - Ryan Frank &nbsp; <em>\"Look no further! You&rsquo;ve found the best! Joshua is a knowledgeable realtor that understands this market. Honest, reliable, and aggressive. He found the home of my dreams and I&rsquo;m grateful for his tenacity!\"</em> - Josette P.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"<div class=\"cma-title  \" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">Listing Paperwork Overview</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n\n  <div class=\"cma-page  listing-paperwork-overview\">\n    <h3>It is my job to bring you an offer that you want, at the price you want, at the terms you want.</h3>\n\n<p>To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement.</p>\n\n<ol>\n  <li>First off I'm going to need basic information like your name and the address of the property we are listing for sale.</li>\n  <li>We also want to agree on what types of offers we can accept.</li>\n  <li>We need to include the agreed-upon list price.</li>\n  <li>We will also document what my compensation will be when the property is sold.</li>\n  <li>One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you?</li>\n</ol>\n\n<p>Here is some other important information we will also capture in the listing agreement.</p>\n\n<ul>\n  <li>How I handle multiple offer situations</li>\n  <li>Required disclosures</li>\n  <li>Indemnification</li>\n  <li>Fair housing</li>\n  <li>HOA details</li>\n  <li>Special Assignments?</li>\n  <li>Yard Sign</li>\n  <li>Lockbox</li>\n  <li>Is the property vacant or leased, how long?</li>\n  <li>Tax</li>\n  <li>Mediation</li>\n  <li>Was or is the house in foreclosure</li>\n  <li>Has a notice of default been issued</li>\n  <li>State laws</li>\n  <li>Internet marketing permission</li>\n</ul>\n\n<p>There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.</p>\n\n  </div>","excerpt":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets.  Here's an overview of the information I will need to begin the process of selling your home.  I'm going to start off with the top 5 pieces of information we capture in the listing agreement. First off I'm going to need basic information like your name and the address of the property we are listing for sale. We also want to agree on what types of offers we can accept. We need to include the agreed-upon list price. We will also document what my compensation will be when the property is sold. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property.  For instance, is there a chandelier you want to take with you? Here is some other important information we will also capture in the listing agreement. How I handle multiple offer situations Required disclosures Indemnification Fair housing HOA details Special Assignments? Yard Sign Lockbox Is the property vacant or leased, how long? Tax Mediation Was or is the house in foreclosure Has a notice of default been issued State laws Internet marketing permission There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"<div class=\"cma-page  full-page cover-letter no_header\" id=\"agent-cover-letter\">\n    <div class=\"container\">\n        <div class=\"agent-logo\">\n          <img src=\"https://s3.amazonaws.com/cloudcma.assets/logos/2472099/medium.png?1610157495\">\n        </div>\n\n      <div>\n        <p>November 26, 2021</p>\n\n<br>\n\n<p>Dear 4241 Greenbrier Ln, Richton Park, IL 60471,</p>\n\n<div class=\"letter-content\"> \n\n\t<div>\n\t\t<p>\n\t\t\tI appreciate the opportunity to share my business plan with you.\n\t\t</p>\n\n\t\t<p>\n\t\t\tIn order to inform you about the current happenings in today's market, I have prepared this comparative market analysis (CMA) especially for you.  There are many properties on the market today, and each has different amenities, sizes, and values. By reviewing this CMA, you will have the information needed to price your home in the appropriate range in today's market.\n\t\t</p>\n\n\t\t<p>\n\t\t\tHome buyers always do a lot of comparison shopping. In today's market it is especially important to price your home right from the beginning and to get it \"show ready\". There are many homes available in all price ranges, but the homes that are priced right and show well are the ones that bring in qualified buyers.\n\t\t</p>\n\t</div>\n\n\t<div>\n\t\t<p>\n\t\t\tPart of this package includes a detailed copy of my personal marketing plan.  We will certainly go over this in detail so that you feel comfortable to entrust your home sale to me.  I am sure that once you review the plan, you will feel very satisfied with me marketing your home.\n\t\t</p>\n\n\t\t<p>\n\t\t\tMy goal is to help you sell your home quickly and at a fair market value. I look forward to working with you on the sale of your home.\n\t\t</p>\n\n    <br>\n    <br>\n    <div class=\"letter-content-footer\">\n      <p>\n        Sincerely,\n      </p>\n      <p>Joshua Mercer 773.426.1626</p>\n    </div>\n\t</div>\n\t\n</div>\n<br>\n\n      </div>\n    </div>\n\t</div>","excerpt":"November 26, 2021 Dear 4241 Greenbrier Ln, Richton Park, IL 60471, Joshua Mercer 773.426.1626","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true},{"key":"my-recent-sales","title":"My Recent Sales","footer_title":"My Recent Sales","content":"<div class=\"cma-title  map-title\" id=\"\">\n  <h6>Cloud CMA</h6>\n    <h1 class=\"title text-primary\">\n      <span class=\"title-heading\">My Recent Sales</span>\n\n      <span class=\"title-sub\">\n\n      </span>\n        \n    </h1>\n  <h6 id=\"free-trial-banner\">Free Trial</h6>\n</div>\n\n  <div class=\"cma-page  my-recent-sales\" id=\"my-recent-sales\">\n\n    <img src=\"https://cloudcma.com/cmas/64941760/map?height=406&amp;marker=https%3A%2F%2Fd1l7ppudhv5a01.cloudfront.net%2Fassets%2Fsubject-property-pin-9c1f5e546bc101b98f958b36c8a84890c8768428326653fa71c8f1d009364503.png&amp;modern=true&amp;my_recent_sales=true&amp;width=722\">\n\n    <div class=\"container\">\n      <table class=\"table table-small\">\n        <tr>\n          <th class=\"auto-width\"></th>\n          <th align=\"right\" class=\"auto-width\">MLS #</th>\n          <th class=\"table-address\">Address</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Beds</th>\n          <th align=\"center\" style=\"white-space: nowrap\">Baths</th>\n          \n          <th align=\"right\">Price</th>\n        </tr>\n        <tbody>\n            <tr>\n              <td class=\"auto-width\">\n                <strong>1</strong>\n              </td>\n              <td align=\"right\" class=\"auto-width\">\n                <strong>Subject</strong>\n              </td>\n              <td class=\"table-address\"><strong>4241 Greenbrier Ln</strong></td>\n              <td align=\"center\">\n                <strong>\n                    4\n                </strong>\n              </td>\n              <td align=\"center\">\n                <strong>\n                    1.00\n                </strong>\n              </td>\n              <td align=\"right\">\n                <strong>-</strong>\n              </td>\n            </tr>\n\n        </tbody>\n      </table>\n    </div>\n  </div>","excerpt":"","config":null,"url":null,"is_custom":true,"is_pdf":false,"is_hidden":true}],"disallowed_pages":[]}