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Court","status_as_color":"D22D2D","price_raw":269500,"baths_full":2.0,"baths_three_quarter":null,"baths_half":1.0,"baths_quarter":null,"lotsize":0,"mls_photo_proxy":null,"adjustments":[]},{"id":1625170466,"report_id":82419842,"data":{"id":"MRD12730225","acres":null,"address":"3404 Harris Lane","area":"Plano","assoc_fee":50.0,"baths":2.0,"baths_full":2.0,"baths_half":null,"baths_quarter":null,"baths_three_quarter":null,"beds":3,"changes":"{\"2026-08-11T17:34:06.589Z\":{\"price\":[null,315000],\"mapped_status\":[null,\"Active\"]},\"2026-08-20T14:03:04.230Z\":{\"price\":[315000,300000]},\"2026-08-24T22:45:02.896Z\":{\"mapped_status\":[\"Active\",\"Active Under Contract\"]},\"2026-09-26T22:50:02.869Z\":{\"mapped_status\":[\"Active Under Contract\",\"Closed\"]}}","city":"Plano","county":"Kendall","date_expired":null,"date_list":"2026-08-11T00:00:00","date_offmarket":"2026-08-24T00:00:00","date_pending":"2026-08-24T00:00:00","date_sold":"2026-09-24T00:00:00","directions":"Take rt 34 West toward Plano, turn right onto Lakewood Springs Drive, turn left on Carey Rd, Turn right on Keller drive, turn left on Hoffman drive, turn right on Harris Lane.","dom":"14","garages":"2","lotdim":"85x127","lat":41.6688436,"lon":-88.5030585,"lotsize":null,"mapped_status":"closed","mlsnum":"12730225","photo_count":"17","photos_updated_at":"2026-08-11T17:34:06","price":317500,"price_list":300000,"price_list_low":null,"price_list_orig":315000,"price_list_per_sqft":null,"price_sold":317500,"price_sold_per_sqft":null,"prop_sub_type":"Detached Single","prop_type":"Residential","remarks":"*multiple offers received, calling for highest/best by 8/23 6pm please Welcome to this well-maintained 3-bedroom, 2 bath ranch home, ideally situated on a beautiful corner lot with plenty of outdoor space to enjoy. The inviting yard features a patio area for relaxing or entertaining, a raised garden bed for the gardening enthusiast, and an abundance of established perennial flowers that add color and charm throughout the seasons. Inside, the home offers a comfortable and functional layout with newer appliances and a full unfinished basement, providing an ample amount of storage space and endless potential for future use. The home has been lovingly maintained and is ready for its next owner to make it their own. With a desirable corner lot, wonderful outdoor amenities, a spacious basement, new appliances, and a new HOA, this home offers a great combination of comfort, convenience, and value. Come see all this Plano home has to offer!","remarks_private":"Owner asks that treadmill, exercise stand, and basement lockers stay with the house at no additional cost. Please call or text Courtney @ 630-286-2297 with any questions. Please submit all offers on the multi-Board residential 8.0 contract in a pdf. Please include a preapproval letter or proof of funds. Buyer is in contract to close on the sale of their next home, so we will want to try to coordinate closing dates if possible, tentative closing date being Sept 17, 2026 *Multiple offers received, please submit highest & best by 8/23 6pm","sale_rent":"No","school_district":"88","school_elementary":"Emily G Johns Intermediate Schoo","school_high":"Plano High School","school_middle":"Plano Middle School","showing_inst":"Please use showing time, wait for confirmation. All buyers must be accompanied by an agent. Showings start Wednesday, August 12 after 3pm. Please remember to turn off the lights and lock the doors.","sqft":1116,"sqft_source":null,"state":"IL","status":"Closed","style":null,"subdivision":null,"taxes":7265.0,"updated_at":"2026-09-28T08:18:03","year_built":2006,"zipcode":"60545","zip":"60545","photos":["https://dd9yuebrsux8x.cloudfront.net/MRD12730225/a423fba7-5a53-4b68-898a-c5be772c33fe.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/03811375-90fd-492c-bc8c-b60d23ba9129.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/bd81a001-28f4-4d77-867a-52bcc45c22f5.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/ea3e1e9e-158d-49fe-89ae-c3c901ab6ec1.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/70d5b701-829e-455c-ac48-66b6a9cf869b.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/e5b2915a-7a17-463b-84a0-1c9cb915198e.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/a7b33a5f-5b58-4648-8a14-593b73f9d7ae.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/148dce7e-b813-4653-b6c0-ce611d57a2ea.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/d51c8234-605b-4c1d-aa06-9959eb6a6e2a.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/3533297a-9f16-45a8-80d2-ade1ba77e56c.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/a52829d2-56f0-4d57-addd-da77f2d5224e.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/12deac82-cf78-4eef-9014-95715f085bd7.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/92bfa81f-e446-4bdd-af84-2ace64099910.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/41216e43-6e7d-49ca-a19c-e89372c9f934.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/bcc07ab4-e50b-4e3d-8c4e-19fa88169763.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/8712765c-bb72-47b3-9ae6-f1ba296637c5.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12730225/5a01f2a7-6244-4dd6-a704-3813e1dd5744.jpeg"],"features":{"Association Fee Frequency":"Monthly","Association Fee Includes":"Other","Basement":"Unfinished, Full","Bedrooms Possible":"3","Concessions":"No","Construction Materials":"Aluminum Siding","Cooling":"Central Air","Exterior Features":"Fire Pit","Living Area Source":"Assessor","Heating":"Natural Gas, Forced Air","Parking Features":"Yes, Attached, Garage","Parking Total":"6.0","Roof":"Asphalt","Rooms Total":"6","Sewer":"Public Sewer","Water Source":"Public","Sp Incl Parking":"Yes","Age":"16-20 Years"},"agent_list":{"table":{"id":"MRD71245","name":"Courtney DeLeo","phone":"630-286-2297","email":"cdeleo@kw.com"}},"agent_sell":{"table":{"id":"MRD269674","name":"Erica Brillman","phone":"","email":"et22_7@hotmail.com;ebrillman@coldwellhomes.com"}},"office_list":{"table":{"name":"Keller Williams Innovate - Aurora","phone":"630-423-8223"}},"office_sell":{"table":{"name":"Coldwell Banker Real Estate Group","phone":"630-896-3100"}},"sqft_fields":{"table":{"Living Area":1116}}},"geo_lat":"41.6688436","geo_lon":"-88.5030585","geo_address":null,"created_at":"2026-09-27T07:41:22.000-07:00","updated_at":"2026-09-29T21:12:08.000-07:00","hide":false,"position":3,"price":317500,"status":"Closed","prop_type":"Detached Single","status_as_letter":"S","beds":3,"baths":"2.0","dom":14,"sqft":1116,"price_list":300000,"price_sold":317500,"date_list":"2026-08-11","date_sold":"2026-09-24","geo_source":null,"rating":null,"comment":null,"note":null,"street":"3404 Harris Lane","status_as_color":"D22D2D","price_raw":317500,"baths_full":2.0,"baths_three_quarter":null,"baths_half":null,"baths_quarter":null,"lotsize":0,"mls_photo_proxy":null,"adjustments":[]},{"id":1625170469,"report_id":82419842,"data":{"id":"MRD12632922","acres":null,"address":"1006 Wilbe Street","area":"Plano","assoc_fee":50.0,"baths":2.1,"baths_full":2.0,"baths_half":1.0,"baths_quarter":null,"baths_three_quarter":null,"beds":3,"changes":"{\"2026-06-05T19:11:09.518Z\":{\"price\":[null,315000],\"mapped_status\":[null,\"Active\"]},\"2026-08-04T05:06:09.836Z\":{\"mapped_status\":[\"Active\",\"Expired\"]},\"2026-09-23T02:30:02.779Z\":{\"mapped_status\":[\"Expired\",\"Closed\"]}}","city":"Plano","county":"Kendall","date_expired":null,"date_list":"2026-06-05T00:00:00","date_offmarket":"2026-06-09T00:00:00","date_pending":"2026-06-09T00:00:00","date_sold":"2026-09-18T00:00:00","directions":"Route 34 to Center Street to Wilbe","dom":"5","garages":"2","lotdim":"66X120","lat":41.671846,"lon":-88.545905,"lotsize":null,"mapped_status":"closed","mlsnum":"12632922","photo_count":"4","photos_updated_at":"2026-06-04T20:41:05","price":320000,"price_list":315000,"price_list_low":null,"price_list_orig":315000,"price_list_per_sqft":null,"price_sold":320000,"price_sold_per_sqft":null,"prop_sub_type":"Detached Single","prop_type":"Residential","remarks":"Come see this adorable 3-bedroom, 2.5-bath home located in a sought-after clubhouse community! Featuring an open-concept floor plan, this home offers an eat-in kitchen, a cozy stone fireplace, and a private first-floor office-perfect for working from home. Upstairs, you'll find a spacious primary suite with an en-suite bath, two additional bedrooms, a large loft that provides flexible living space, and a conveniently located second-floor laundry room. Enjoy resort-style community amenities just steps from your front door, including a beautiful clubhouse, swimming pool, pickle ball courts, and a neighborhood park. This charming home has it all-don't miss your opportunity to make it yours!","remarks_private":null,"sale_rent":"No","school_district":"88","school_elementary":null,"school_high":null,"school_middle":null,"showing_inst":"Showings will avaiable 6/17/26.","sqft":2432,"sqft_source":null,"state":"IL","status":"Closed","style":null,"subdivision":null,"taxes":10391.0,"updated_at":"2026-09-23T02:30:02","year_built":2007,"zipcode":"60545","zip":"60545","photos":["https://dd9yuebrsux8x.cloudfront.net/MRD12632922/791add3a-e37f-425a-88b2-7e5496045b52.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12632922/0a8a3c73-6a10-43ba-bdb6-377df1b65097.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12632922/30753a47-af23-4860-8781-18a447ddc6c9.jpeg","https://dd9yuebrsux8x.cloudfront.net/MRD12632922/b2ced33d-2c46-4fbb-81c8-a62e2a01ef2b.jpeg"],"features":{"Association Fee Frequency":"Monthly","Association Fee Includes":"Clubhouse, Pool","Basement":"Unfinished, Full","Bedrooms Possible":"3","Concessions":"No","Construction Materials":"Vinyl Siding","Cooling":"Central Air","Fireplaces Total":"1","Living Area Source":"Landlord/Tenant/Seller","Heating":"Natural Gas","Parking Features":"Yes, Attached, Garage","Parking Total":"2.0","Rooms Total":"9","Sewer":"Public Sewer","Water Source":"Public","Age":"16-20 Years","Fireplace Location":"Family Room"},"agent_list":{"table":{"id":"MRD71565","name":"Gia Russelburg","phone":"630-862-7245","email":"giarusselburg@gmail.com; giarusselburg@kw.com"}},"agent_sell":{"table":{"id":"MRD31360","name":"BRADFORD DOLINAR","phone":"","email":"BDOLINAR@KOENIG-STREY.COM"}},"office_list":{"table":{"name":"Keller Williams Innovate - Aurora","phone":"630-423-8223"}},"office_sell":{"table":{"name":"Berkshire Hathaway HomeServices Chicago","phone":"847-790-8400"}},"sqft_fields":{"table":{"Living Area":2432}},"mls_code":"mred"},"geo_lat":"41.671846","geo_lon":"-88.545905","geo_address":null,"created_at":"2026-09-27T07:41:22.000-07:00","updated_at":"2026-09-27T07:41:22.000-07:00","hide":false,"position":4,"price":320000,"status":"Closed","prop_type":"Detached Single","status_as_letter":"S","beds":3,"baths":"2.1","dom":5,"sqft":2432,"price_list":315000,"price_sold":320000,"date_list":"2026-06-05","date_sold":"2026-09-18","geo_source":null,"rating":null,"comment":null,"note":null,"street":"1006 Wilbe Street","status_as_color":"D22D2D","price_raw":320000,"baths_full":2.0,"baths_three_quarter":null,"baths_half":1.0,"baths_quarter":null,"lotsize":0,"mls_photo_proxy":null,"adjustments":[]}],"my_recent_sales":[],"subject_property":{"id":72336454,"report_id":82419842,"address":"123 East Main Street, Plano, Illinois 60545","geo_lat":"41.662956","geo_lon":"-88.536111","geo_address":null,"created_at":"2026-09-27T07:41:20.000-07:00","updated_at":"2026-09-27T07:41:44.000-07:00","photo_file_name":null,"photo_content_type":null,"photo_file_size":null,"photo_updated_at":null,"price":null,"sqft":null,"beds":null,"baths":null,"geo_source":"mapbox","year_built":"","lot_size":null,"lot_dims":null,"city":"","area":"","subdivision":"","style":"","taxes":"","garages":"","zip":"60545","price_estimate":283000,"acres":0.0,"deleted_at":null,"sqft_type":"Living Area","land_measurement":null,"assoc_fee":null,"county":null,"prop_type":null,"prop_sub_type":null,"sale_rent":null,"school_district":null,"school_elementary":null,"school_high":null,"school_middle":null,"state":"IL","note":null,"street":"123 E Main St","city_state_zip":"Plano, IL 60545","price_range":{"min":0.0,"max":0.0,"sep":""},"net_sheet_items":[],"photo":""},"pages":[{"key":"agent-resume","title":"Agent Resume","footer_title":"Agent Resume","content":"
\n
\n
Cloud CMA
\n

\n Magdalena Emmert\n\n \n\n \n \n

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Free Trial
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Affiliation

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Experience

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Education

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Professional Associations

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Personal Information

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\n
","excerpt":"Kettley Realtors Experience 1 Education 1 Professional Associations 1 Personal Information 1","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"our-company","title":"Our Company","footer_title":"Our Company","content":"
\n
Cloud CMA
\n

\n Kettley Realtors\n\n \n\n \n \n

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Free Trial
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\n\n
\n

\n\tOur company is a multifaceted business that operates with you, the customer, at the forefront of our day-to-day operations. We are well known and respected in the community and our philosophies are based on both honesty and integrity. As a client centered business, you will receive personal service and be backed by a reputable company.\n

\n\n

\n\tWe implement multi-level marketing strategies that benefit our clients with every transaction. Our real estate agents have extensive access to information about the communities in which they deal. This includes, but is not limited to: schools, populations, recreation, entertainment, home values, growth potential and surrounding areas. Many agents live in the areas we serve and therefore can more accurately overcome potential obstacles and focus on the unique needs of our clients.\n

\n\n

\n\tOur commercial division is well-equipped to provide today's growing number of real estate investors with opportunities for both income and commercial properties.\n

\n\n

\n\tThe real estate market is always changing and as a result, our agents regularly attend training sessions and events to further their knowledge and be sure that they are focusing on current conditions that affect today's buyers and sellers. This type of training is imperative if we are to be successful in obtaining top dollar on home sales. Our goal is to make sure that we satisfy the special needs of all of our clients and at the same time make the process and transactions go as smoothly as possible.\n

\n\n

\n\tOur company is dedicated to maintaining a professional, trustworthy relationship with our clients. One way this can be seen is through this Comparative Market Analysis (CMA) which you hold in your hand. This CMA compiles the most current and accurate information relevant to the sale of your home. Seeing that this is perhaps your most valuable asset, it is imperative that you be equipped with the most complete information possible related to the pricing and marketing of your home.\n

\n\n
","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"what-is-a-cma","title":"What is a CMA?","footer_title":"What is a CMA?","content":"
\n
Cloud CMA
\n

\n What is a CMA\n\n \n\n \n \n

\n
Free Trial
\n
\n\n\n
\n

No two homes are identical, which is why choosing a sales price or offer price for a home can be challenging. That's where the comparative market analysis, or CMA, is most useful.

\n\n
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\n
\n

What is a CMA?

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The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market.

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\n
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How is the CMA created?

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CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing.

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\n
\n\n
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\n

How accurate are CMAs?

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The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings.

\n

CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included.

\n

As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.

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","excerpt":"The CMA is a side-by-side comparison of homes for sale and homes that have recently sold in the same neighborhood and price range. This information is further sorted by data such as type of home, number of bedrooms, number of baths, lot size, neighborhood, property condition and features, and many other factors. The purpose is to show estimated market value, based on what other buyers and sellers have determined through past sales, pending sales and homes recently put on the market. CMAs are generated by using property information from your real estate agent's multiple listing service (MLS). The MLS is available to licensed members only, including brokers, salespeople, and appraisers, who pay dues to gain access to the service's public and proprietary data, including tax roll information, sold transactions, and listings input by all cooperating MLS members. Listing agents generate CMAs for their sellers, and buyer's agents create them for their buyers so both sides know what current market conditions are for the homes they're interested in comparing. The CMA is a here-and-now snapshot of the market, based on the most recent data available, but it can instantly be rendered obsolete by a new listing, or a change of status in a home with the same criteria. Why? The market is constantly changing - new listings, pending sales, closed sales, price reductions, and expired listings. CMAs can vary widely, depending on the knowledge and skill of the person creating the CMA as well as the number and type of data fields that are chosen. That means some features may not be included. As informative as the CMA is, it should only be used as a tool and should not substitute for your real estate professional's knowledge and advice.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-seller","title":"Sellers: What is the MLS?","footer_title":"Sellers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-sellers/","is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"multiple-listing-service-buyer","title":"Buyers: What is the MLS?","footer_title":"Buyers: What is the MLS?","content":"","excerpt":"","config":null,"url":"https://mlsintheknow.org/for-buyers/","is_custom":false,"is_pdf":false,"is_hidden":true},{"key":"comps","title":"Comps","footer_title":"Comps","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-pricing","title":"Average Pricing","footer_title":"Average Pricing","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-sqft","title":"Average Price/Sq Ft","footer_title":"Average Price/Sq Ft","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"average-price-per-acre","title":"Average Price/Acre","footer_title":"Average Price/Acre","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"time-to-sell","title":"Time to Sell","footer_title":"Time to Sell","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"online-valuations","title":"Online Valuations","footer_title":"Online Valuations","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"suggested-list-price","title":"Suggested List Price","footer_title":"Suggested List Price","content":"","excerpt":"","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"marketing-action-plan","title":"Marketing Action Plan","footer_title":"Marketing Action Plan","content":"
\n
Cloud CMA
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\n Marketing Action Plan\n\n \n\n \n \n

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Free Trial
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\n\n\n
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Below are a few of the services I can provide as part of the marketing of your home. Before we can get started, the first important step is to:

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Sign and complete Listing Agreement

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First Week

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Second Week

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Ongoing activities

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I will:

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\n
","excerpt":"Below are a few of the services I can provide as part of the marketing of your home. Before we can get started, the first important step is to: Assist with staging of the home Schedule Professional Photos including Aerial Photography Install lockbox Install \"For Sale\" sign on a post Review showing procedures Enter listing into the MLS system Begin the \"COMING SOON\" campaing on Facebook Begin \"JUST LISTED\" campaing on Facebook Enter listing into our Kettleyhomes.com Syndicate listing to real estate websites such as Zillow, Realtor, Homes, Trulia, etc.  Prepare property flyer Print brochures to place in the home for potential buyers Listing is promoted by other Kettley Agents to maximize exposure!  Provide listing link for you to share with family & friends Paid Online FACEBOOK Advertising  Hold OPEN HOUSE  Begin agent to agent marketing efforts Review and update status Include your listing in print advertising such as, Fox Valley Shopper, Beacon News, Kane County Chronicle, and/or Kendall County Record.    I will: Show property to potential buyers Arrange and coordinate showings  Keep you informed with feedback from showings Communicate promptly regarding internet activity and other pertinent information Follow-up on Internet leads Update other agents regarding price changes, or promotions by email and personal phone calls Monitor market conditions in your area Assist potential buyers with all of their lending needs Provide you with recommendations for reliable attorney, handyman, plumber, electrician, etc. should the need arise Create a \"Offer Comparison\" Spreadsheet if multiple offers are received Negotiate your sale at the best possible price for you, prepare and review a net proceeds sheet with you Interview the loan officer to make sure the buyer has been properly qualified Work with your attorney through the closing process Prepare a packet for the Appraiser with recent sales, copy of survey & list of updated Coordinate and meet appraisers, home inspectors, surveyors and tradespeople as needed, and ensure all required inspections are completed Guide you through the whole process and answer ANY questions!  ","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"importance-of-intelligent-pricing","title":"Intelligent Pricing & Timing","footer_title":"Intelligent Pricing & Timing","content":"
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Cloud CMA
\n

\n Intelligent Pricing and Timing\n\n \n\n \n \n

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Pricing a home for sale is as much art as science, but there are a few truisms that never change.

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Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area.

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Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake.

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Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range.

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Cloud CMA
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\n Intelligent Pricing and Timing\n\n \n\n \n \n

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Free Trial
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Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents.

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With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks.

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If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price.

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Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage.

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The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value.

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Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.

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","excerpt":"Pricing a home for sale is as much art as science, but there are a few truisms that never change. Fair market value attracts buyers, overpricing never does. The first two weeks of marketing are crucial. The market never lies, but it can change its mind. Fair market value is what a willing buyer and a willing seller agree by contract is a fair price for the home. Values can be impacted by a wide range of reasons, but the two biggest are location and condition. Generally, fair market value can be estimated by considering the comparables - other similar homes that have sold or are currently for sale in the same area. Sellers often view their homes as special, which tempts them to put a higher price on it, believing they can always come down later, but that's a serious mistake. Overpricing prevents the very buyers who are eligible to buy the home from ever seeing it. Most buyers shop by price range and look for the best value in that range. Your best chance of selling your home is in the first two weeks of marketing. Your home is fresh and exciting to buyers and to their agents. With a sign in the yard, full description and photos in the local Multiple Listing Service, distribution across the Internet, open houses, broker's caravan, ads, and email blasts to your listing agent's buyers, your home will get the greatest flurry of attention and interest in the first two weeks. If you don't get many showings or offers, you've probably overpriced your home, and it's not comparing well to the competition. Since you can't change the location, you'll have to either improve the home's condition or lower the price. Consult with your agent and ask for feedback. Perhaps you can do a little more to spruce up your home's curb appeal, or perhaps stage the interior to better advantage. The market can always change its mind and give your home another chance, but by then you've lost precious time and perhaps allowed a stigma to cloud your home's value. Intelligent pricing isn't about getting the most for your home - it's about getting your home sold quickly at fair market value.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"client-testimonials","title":"Client Testimonials","footer_title":"Client Testimonials","content":"
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\n Client Testimonials\n\n \n\n \n \n

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Dale Knapp
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5 star
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Magda exceeded my high expectations. She sold two of my properties within about a month’s time - at asking price for one, and well above asking for the other. She does something so many in most professions don’t - communicate! Remember when people used to do that??! Anyway, if you are looking for a realtor who treats you like you are their sole client, you better call Magda!

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Gabriela Rios 
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5 star
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We started looking for a new home December of last year with a different agent, and it was a nightmare! The agent would constantly pressure us when we viewed properties, he would always tell us that there was no such thing as the perfect home. We viewed several properties, but none felt like home. After searching for over two months we started to believe the agent was right and considered settling for a house that was okay. Lucky we were introduced to Ann and Magdalena! Working with Magdalena has been a wonderful experience. No matter the time of the day, Magdalena was always available and more than willing to answer any questions we had. Everyone in our home has opposite work schedules so it was hard for all of us to view properties at the same time, Magdalena worked with our schedules and would take some of us in the morning and others in the afternoon. Magdalena was always on top of everything and would send us properties that fit our criteria as soon as they became available. These are only a few examples of the many ways Magdalena turned our home shopping experience around. If you are looking for an agent that is attentive, and is going to have your best interest at heart I strongly recommend Magdalena!

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Chance Hedge
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5 star
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\nShe is very professional and helpful. We were in a tight spot and had specific requirements and she worked her magic and helped us find our perfect home. I would highly recommend.
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\nI was very pleased with the services Mrs. Emmert provided me during the process of buying my condo. There were ups and downs in the process and when I was ready to give up, she was there in my corner cheering me on. Weeks after closing, I needed some maintenance done to my condo, but they would not come to perform the maintenance unless someone was home. At the time, I could not be home due to work. Mrs. Emmert volunteered her time to come over to my place and be there while Maintenance did their thing. I thought that was pretty cool of her. It says alot about her as a person that even after she has gotten \"paid\" for my home, she still provides top notch service to her buyers. She is commited as I will be commited to her for as long as I'm buying or selling propery, I will come to Magdalena Emmert first.
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","excerpt":"Magda exceeded my high expectations. She sold two of my properties within about a month’s time - at asking price for one, and well above asking for the other. She does something so many in most professions don’t - communicate! Remember when people used to do that??! Anyway, if you are looking for a realtor who treats you like you are their sole client, you better call Magda!   We started looking for a new home December of last year with a different agent, and it was a nightmare! The agent would constantly pressure us when we viewed properties, he would always tell us that there was no such thing as the perfect home. We viewed several properties, but none felt like home. After searching for over two months we started to believe the agent was right and considered settling for a house that was okay. Lucky we were introduced to Ann and Magdalena! Working with Magdalena has been a wonderful experience. No matter the time of the day, Magdalena was always available and more than willing to answer any questions we had. Everyone in our home has opposite work schedules so it was hard for all of us to view properties at the same time, Magdalena worked with our schedules and would take some of us in the morning and others in the afternoon. Magdalena was always on top of everything and would send us properties that fit our criteria as soon as they became available. These are only a few examples of the many ways Magdalena turned our home shopping experience around. If you are looking for an agent that is attentive, and is going to have your best interest at heart I strongly recommend Magdalena!  ","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"listing-paperwork-overview","title":"Listing Paperwork Overview","footer_title":"Listing Paperwork Overview","content":"
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\n Listing Paperwork Overview\n\n \n\n \n \n

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It is my job to bring you an offer that you want, at the price you want, at the terms you want.

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To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement.

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  1. First off I'm going to need basic information like your name and the address of the property we are listing for sale.
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  2. We also want to agree on what types of offers we can accept.
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  3. We need to include the agreed-upon list price.
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  4. We will also document what my compensation will be when the property is sold.
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  5. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you?
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Here is some other important information we will also capture in the listing agreement.

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There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.

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","excerpt":"To begin that process we need to complete the listing agreement paperwork. This will let me start the process of marketing and selling your home, but it also serves to protect you and your assets. Here's an overview of the information I will need to begin the process of selling your home. I'm going to start off with the top 5 pieces of information we capture in the listing agreement. First off I'm going to need basic information like your name and the address of the property we are listing for sale. We also want to agree on what types of offers we can accept. We need to include the agreed-upon list price. We will also document what my compensation will be when the property is sold. One of the most important aspects of a listing agreement is to highlight what items are not included with the sale of the property. For instance, is there a chandelier you want to take with you? Here is some other important information we will also capture in the listing agreement. How I handle multiple offer situations Required disclosures Indemnification Fair housing HOA details Special Assignments? Yard Sign Lockbox Is the property vacant or leased, how long? Tax Mediation Was or is the house in foreclosure Has a notice of default been issued State laws Internet marketing permission There may be other information that is tied to state or local regulations but I will make sure to go over these while we are completing the paperwork.","config":null,"url":null,"is_custom":false,"is_pdf":false,"is_hidden":false},{"key":"cover-letter","title":"Cover Letter","footer_title":"Cover Letter","content":"
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Thank you for the opportunity to prepare a Comparative Market Analysis for your home. I know pricing a property correctly is one of the most important decisions you will make in the selling process, and my goal is to give you clear, honest data so you can move forward with confidence.

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This analysis is based on recent sold homes, active listings, and pending properties that are most comparable to your home in terms of location, size, condition, and features. While online estimates can be a starting point, they often miss key details that impact value. This CMA reflects what buyers in today’s market are actually willing to pay, not just what homes are listed for.

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As you review the information, keep in mind that price is only one part of a successful sale. Presentation, timing, and strategy all play a role in maximizing your outcome. If you choose to move forward, I will walk you through each step and help you create a plan that fits your goals, timeline, and comfort level.

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Please review this report and write down any questions that come up. I look forward to discussing it with you and helping you determine the best next step for your home.

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Warm regards,

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Magdalena Emmert

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Licensed Real Estate Broker Realtor | Pricing Strategy Advisor

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Kettley & Co. Realtors

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Serving the Fox Valley Area

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📍 Yorkville, IL

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📱 317 372 8251

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💬 Hablo Español

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“Guiding you to your NEXT MOVE, every step of the way.”

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\n My Recent Sales\n\n \n\n \n \n

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